Environics Analytics Signs Reciprocal Partnership Deal with Interact Direct & Cleanlist.ca
Environics Analytics (EA), the marketing and analytics company, today announced a partnership with Interact Direct Marketing, Inc. and its list processing division, Cleanlist.ca, the leading provider of data quality and enhancement services for Canadian consumer and business databases. The agreement enables EA to offer their customers access to comprehensive services that will improve the accuracy of their databases and, therefore, their analytics for target marketing campaigns. Interact Direct’s Cleanlist.ca services include address standardization, correction, merge/purge, change of address, enhancement and suppression. In addition, the agreement will allow Interact Direct to code ResponseCanadaTM, its national database of over 11 million Canadian households, with EA data, including current demographics and PRIZMC2, EA’s lifestyle-based segmentation system that provides insights into the behaviour and mindset of Canadian consumers.
“We believe that partnering with Interact Direct and Cleanlist.ca gives us an important strategic advantage,” says Jan Kestle, president of Environics Analytics. “Having this new close partnership in the data services business will allow us to ensure our customers’ databases are cleaner and more accurate before we perform the analytics. And that will improve the results and make the insights even more powerful.”
Interact Direct, based in London, ON, launched ResponseCanadaTM in 2010 and today offers Canadian consumer, business and movers databases for license. Compiled from telephone directories and enhanced using proprietary processes, the lists are up-to-date and privacy compliant. Cleanlist.ca was launched in 2011 to provide easy access to the wide range of advanced data services developed by Interact Direct over the past 15 years.
EA’s PRIZMC2 system, which was created in 2004, classifies all Canadians into 66 segments, including 15 francophone and 13 multicultural segments. It’s the only Canadian segmentation system that links geodemographics to psychographic social values research for insights that go beyond marketplace behaviour. By linking PRIZMC2 segments to customer lists, businesses and not-for-profits can identify their most profitable segments, locate areas to find more of them and determine the best way to reach them with products, services and media.
“Interact Direct and Cleanlist.ca are delighted to join forces with Environics Analytics as both a value-added reseller of EA’s advanced segmentation products and a partner in helping EA’s clients improve their data quality and access to prospecting databases”, said Jeffrey Bisset, president of Interact Direct and Cleanlist.ca.