Environics Analytics Signs Agreement with R. L. Polk Canada
Environics Analytics (EA) today announced that it has signed a long-term agreement with R. L. Polk Canada, Inc., that allows Polk to offer analytical services to the automotive industry using EA data and software. The three-year deal provides R. L. Polk Canada, Inc., with access to demographic datasets such as EA’s DemoStats and CensusPlus, its popular PRIZMC2 segmentation system and the innovative ENVISION micromarketing tool.
As the automotive industry’s leading provider of market intelligence and data solutions, Polk has for nine years given its clients access to PRIZMC2 profiles based on vehicle ownership information contained in New Vehicle Registrations, Total Vehicles in Operation and Retail Vehicles in Operation databases. Celebrating its tenth anniversary this year, EA has quickly grown to become one of the leading marketing services and data analytics companies in Canada. Prior to signing the new deal, the two companies sold each other’s data on a project-by-project basis, which has helped marketers in various organizations uncover customer insights based on automotive tastes.
The new agreement represents a deeper partnership between the two companies, with Polk adopting EA tools in-house in order to better integrate EA’s offerings with Polk’s automotive datasets. As a result, vehicle manufacturers, parts makers and automotive dealers working with Polk will develop a better understanding of their customers for target marketing, merchandising and customer relationship management.
“We are delighted to expand our relationship with Polk,” said Jan Kestle, President and Founder of EA. “They’ve been an important partner of ours dating back to EA’s early years. For clients, this agreement will mean a more seamless way to carry out analytics activities so they can better understand their customers. Polk is now the one-stop source for data-driven project work in the automotive industry because they have access to both comprehensive registration information and great EA data. For clients, it’s a win-win.”
“We are delighted with the way the relationship and synergy between our two organizations has flourished,” said Dominic Clare, Managing Director of R. L. Polk Canada, Inc. “We are excited to partner with EA to deliver this unique and compelling solution for the industry here in Canada.”
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About Environics Analytics
Environics Analytics is the premier marketing services and data analytics company in Canada. Specializing in segmentation, site modeling and custom analytics, the Toronto-based company provides data-driven market insights to help its clients grow their business. Its team of veteran modelers and geographic experts are industry leaders in sales forecasting, developing demographic and spending projections, and site location modeling. And it provides powerful micromarketing tools, including the online platform ENVISON, that offer easy-to-use business applications for customer insights, site analysis and media planning. To learn more about Environics Analytics, please visit our website atenvironicsanalytics.com, or call Julia Vasilev, Marketing Manager, 416.969.2733.
About R. L. Polk Canada, Inc.
R. L. Polk Canada, Inc. is a wholly owned subsidiary of R. L. Polk & Co., the premier provider of automotive information and marketing solutions. The organization collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. A privately held global firm, R. L. Polk & Co. is based in Southfield, Michigan, with operations in Australia, Canada, China, France, Germany, Italy, Japan, South Korea, Spain, the United Kingdom and the United States.