Environics Analytics Names Delvinia Partner of the Year
Environics Analytics (EA), the marketing services and data analytics company, has named Delvinia its Partner of the Year for 2013. At EA’s Seventh Annual User Conference last week, EA President Jan Kestle singled out the digital strategy and customer experience design firm “for the productive collaboration we’ve enjoyed building robust databases on how Canadians behave and think.”
The EA-Delvinia association, which began three years ago, has resulted in a series of new media analytics tools designed to improve marketers’ ability to reach consumers. Delvinia, through its AskingCanadians™ business, operates the AskingCanadians™ online research community comprising more than 250,000 Canadians. By linking respondents to the 66 lifestyles types of EA’s PRIZMC2 segmentation system, EA and AskingCanadians™ have developed a series of databases describing the retail, mobile and social media behaviour of Canadians. The partnership also gives businesses and not-for-profits access to detailed research and opinions through the PRIZM-coded AskingCanadians™ online panel.
“The collaboration between EA and Delvinia has resulted in a series of new media datasets that are helping marketers connect with consumers,” says EA’s Kestle. “Our partnership has enabled businesses and not-for-profits to gain detailed insights into the digital behaviour of all segments of Canadian society. And the relationship has been a critical part of our company’s success.”
The award was presented at EA’s annual user conference, which this year attracted more than 400 representatives from companies and not-for-profits in a range of sectors. With a conference theme of “Integration 2013,” the day-long event featured case study presentations, a keynote address and a panel discussion on ways to integrate data analytics throughout an organization to better reach customers and markets. Among the presenters were executives and marketers from Suncor, Arc’teryx, the Royal Canadian Mint, Shaw Flooring, Parks Canada, 20 VIC, SickKids Foundation and R.L. Polk Canada.
Adam Froman, CEO of Delvinia, accepted the award on behalf of his company. “We truly appreciate being recognized by Environics Analytics as 2013 Partner of the Year,” says Froman. “Working together, our teams are creating innovative ways to give clients the insights they need to understand the digital behaviour of their customers. We look forward to continuing to build and strengthen the business relationship to help Environics Analytics utilize AskingCanadians to develop data products that are relevant for the market.”
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About Environics Analytics
Environics Analytics is one of the premier marketing and analytical services companies in North America. Specializing in proprietary data, purpose-built software and industry-focused consulting, it provides data-driven analytics to help organizations of all sizes better understand customers and markets—no matter where they are. Its team of veteran modellers and geographic experts are industry leaders in solving business challenges. And it provides powerful micromarketing tools, including ENVISION, that offer easy-to-use business applications for site analysis and media planning. To learn more about Environics Analytics, please visit our website at www.environicsanalytics.ca.
About Delvinia
Delvinia is a leading digital strategy and customer experience design consultancy that specializes in solving customer experience problems. Founded in 1998, our approach to enhancing and innovating customer experiences is rooted in the use of our customer-centric design process, data-driven insights, storytelling and digital platforms. With strong customer insight capabilities powered by our AskingCanadians™ online research community, we are able to gain customer intelligence to fuel our award-winning strategy and design teams. Delvinia works with leading brands across a spectrum of industries, including financial services, media and publishing, education, retail, hospitality, healthcare and technology. For more information about Delvinia, please visit delvinia.com.