Environics Analytics Names Print Measurement Bureau Partner of the Year

Environics Analytics (EA), the marketing services and data analytics company, has named the Print Measurement Bureau (PMB) its Partner of the Year for 2014. At EA’s recent Eighth Annual User Conference, EA President Jan Kestle singled out the organization for “conducting Canada’s leading syndicated study for single-source data on print readership, non-print media exposure, product usage and lifestyles.”

Citing its more than 35 years of accurate, in-depth measurement of Canadian consumer behaviour, Kestle praised PMB as “one of the pioneers in partnering high-quality survey data with geodemographics.” PMB’s association with EA dates to the company’s founding in 2003 and resulted in an innovative analytics tool that has helped marketers better understand their customers and markets. By linking the 66 lifestyles types of EA’s PRIZMC2 segmentation system to a two-year PMB survey sample of approximately 22,000 respondents, the PMB PRIZMC2Link details Canadians’ preferences for nearly 4,800 products, services, activities and media choices.

“Over the years, our partnership has deepened as we’ve found new ways to help our customers reach their audiences with a range of media and marketing applications,” said EA’s Kestle. “Our data have enabled businesses and not-for-profits to gain detailed insights into the behaviour of all segments of Canadian society. And I believe our partnership with PMB has created greater value and success for all of our customers.”

The award was presented at EA’s annual user conference, which this year attracted nearly 500 representatives from companies in a range of industries as well as many not-for-profits. With a theme of “The Analytics Journey,” the day-long event featured case study presentations, a keynote address and previews of the next generation of EA’s popular PRIZM and ENVISION products, which will launch in March. Among the presenters were executives and marketers from Danier Leather, Tangerine, MacLaren McCann, Shaw Festival, Horizon Utilities, Rocky Mountaineer, City of Markham, True Value Company, Erie Mutual Insurance Company, Invidi Technologies, Belleville General Hospital Foundation, Downtown Yonge BIA and the University of British Columbia.

Michele Pauchuk, President of MEC Canada and Chair of the newly amalgamated PMB & NADbank, thanked EA for the award. “We are proud that PMB, one of Canada’s pre-eminent media measurement organizations, was recognized by Environics Analytics as its Partner of the Year,” said Pauchuk. “It is gratifying to receive this recognition of a long-term partnership which has helped our clients get a 360-degree view of their customers through leading-edge research and analytics. As our new organization works to produce the first unified and most comprehensive print and digital readership study in Canada, we look forward to continued collaboration with EA.”