Automotive sales professional greeting customers

Get exceptional performance with a customer-centric culture.

Use powerful analytical tools such as geotargeting, customer segmentation and predictive analytics to drive greater profitability, market share and operations efficiencies. We have the expertise to help you navigate the increasingly competitive automotive marketplace and build customer satisfaction, loyalty and advocacy.


Satisfied customer driving new car out of car dealership

Enhance the customer experience to drive retention

Combine your customer data with demographic, lifestyle and values data to create detailed customer personas. Profiling customers can help improve inventory planning, inform pricing strategies and develop customer service plans. Discover what drives customer leakage and then improve retention through timely offers and personalized messaging based on what your customers value.

Family vehicle with happy children in it

Optimize marketing effectiveness and spend

Deliver the right message to the right customer when it matters the most. Leveraging data and segmentation can help refine your media strategies by understanding customers' media consumption habits, preferred marketing channels and trusted media sources. You can also discover customers’ hobbies and sporting interests to help inform sponsorship opportunities and develop win-back promotions.

Who We Work With

Trusted by Leading Automotive Brands and Companies

  • jaguar-land-rover-logo

    “Over the past few years, we’ve worked with the team at Environics Analytics on projects which have been instrumental in increasing the effectiveness of our marketing initiatives across all channels. We see Environics Analytics as a valued partner in our future growth.”

    Samar Dhurandhar, Manager of Customer Relationship Management | Jaguar Land Rover
  • gm-canada-logo

    “The foundation of the EA data is to determine who we are already selling vehicles to and where can we find more of them. Most dealers plan to use the information in their marketing plans.”

    Jason Easton, Director of Sales, Service and Marketing for Toronto/GTA | General Motors Canada See the Case Study

 

 

We Know Data

Enhance your dealer data with our privacy compliant, authoritative databases. Choose from over 45 databases including demographic, segmentation, behavioural and lifestyle data. Here are a few of our popular databases that support the needs of the automotive sector.

 

Map of CAN Segmentation Data for PRIZM5 Spectra

Segmentation - PRIZM

PRIZM segments Canada’s neighbourhoods into 67 unique lifestyle types and incorporates data from nearly a dozen demographic, marketing and media sources to help you better analyze and understand your automotive customers.

See database

Canadian Demographics map showing Maintainers 25 to 34

Demographics - DemoStats

DemoStats features variables on population, family structure, household size and type, ethnic diversity and income. Create target groups by analyzing your best customers and grouping them in demographically similar customer segments.

See database

Map of Canadian Psychographic data showing attraction to nature

Psychographic - SocialValues

Understand your customers’ mindset, learn what matters to them most and see how it affects their purchase decisions. Develop communications and creative strategies to engage your customers based on their view of the world.

See database

Demonstration of geofencing in mobility analytics

MobileScapes

Develop trade areas and consumer profiles by understanding who visits your dealership versus the competition. Gain insight into what your trade area looks like, where your visitors likely live and work and who your real competition is.

See database

Want to know more about our Products and Services?

Get in touch. We're ready to help.

 

 

Meet our Automotive Sector Practice Team

Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.

 

Perry-Hassen Headshot

Perry Hassen

Senior Vice President & Practice Leader

With over 20 years of experience in product leadership, sales, and account management, Perry brings his passion for consumer insights, developing innovative solutions, and tackling tough business challenges. Much of his career has been working within CPG, including 12 years at Nielsen, where Perry had the opportunity to lead the Consumer & Shopper Practice, launching several successful business plans that drove significant growth to the consumer panel and segmentation businesses. Perry has media agency experience, leading marketing mix model sales at Dentsu Aegis Network for a variety of clients. Additionally, Perry has worked at Medcan Health Management and Compusearch/MapInfo. Perry holds a Master of Management Analytics from Queen’s Smith School of Business, and a Bachelor of Arts from Ryerson’s Geographic Analysis program.

Allison-Whiteside Headshot

Allison Whiteside

Vice President, Business Development

With more than 20 years of experience in the marketing analytics industry, Allison has extensive expertise in consumer segmentation, predictive analytics and building mutually beneficial business relationships. Prior to joining Environics Analytics, she held the position of the Director of Alliances at Pitney Bowes Software/MapInfo, previously Compusearch. Allison holds a Bachelor of Commerce degree in management and economics from McGill University.

Why Us

We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.

15 Years +

Corporate Growth

200+

Employees

2000 +

Clients

10 Offices

Across  North America

Over 40

Industry Partnerships

2019 logo Profit 500
2018 logo Profit 500
2017 Profit 500 logo
2016 Profit 500 logo

Meeting the highest standards of data security

AICPA SOC Logo

 

 

Automotive Sector Insights and Trends

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

 

 

Woman looking at the interior of a new car.

Measuring Dealership Foot Traffic

See how mobile movement data can be used to better understand your dealership traffic and that of competitors.

Read the Blog

EA Logo with Data icons

News Coverage

Read about EA's recent mobile movement studies covered by the media.

In the News

Illustrated-EA-Geek-With-Data-Cloud

Join a Webinar

Register for upcoming webinars or view previous presentations and recordings.

See Webinars

Illustrated-EA-Geek-At-Laptop

Industry Insights

Find timely analysis from our industry experts and insights on how organizations are looking to mobile movement data and data analytics to inform recovery planning.

Go to Blog