Profiling & Segmentation

Quickly understand the primary characteristics of your target market and help transform those insights into results.

Customer Profiling

Create a comprehensive picture of a neighbourhood or custom trade area based on shared customer demographic, financial, lifestyle, attitudinal and behavioural traits. Understand which customer segments live in a defined area and bolster acquisition efforts by locating prospective customers and new markets most likely to respond to your value proposition.

Custom Segments

Increase acquisition and relevancy by creating custom segments that leverage customer data with rich behavioural and attitudinal data. Using PRIZM^® as the building block, include a variety of data from multiple sources such as surveys, CRM systems and transaction information to produce even deeper insights about your target market and align to your goals and objectives.

Economic Segments

Increase your wallet share by estimating the potential for each customer in your existing customer base. Identify hidden opportunities within your high value and high potential segments. Become more efficient when allocating resources by prioritizing efforts to increase engagement with high potential clients and better utilizing lower cost channels for low potential segments.

B2B Segments

Locate untapped potential within your market by building custom business segments based on your corporate strengths and market opportunity. Identify clients that have higher potential value to your organization and then prioritize internal resources according to client stage, complexity of client needs and responsiveness to up-sell/cross-sell opportunities.

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We Know Data

From data supplier to full-service data and analytics consultancy, we help you connect with your target market by employing innovative approaches, robust methodologies and a collaborative culture. Our expertise sets us apart from the competition.

Why Us?

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We're Ready to Help

Our team includes some of the most experienced geodemographers, data scientists, modelling experts, statisticians and marketing experts in North America. We’re ready to help you map your analytics journey from start to finish. Think of us as your competitive advantage.

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Expert Insights ›

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

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