Profiling & Segmentation

Quickly understand the primary characteristics of your target market and help transform those insights into results.

Customer Profiling

Create a comprehensive picture of a neighbourhood or custom trade area based on shared customer demographic, financial, lifestyle, attitudinal and behavioural traits. Understand which customer segments live in a defined area and bolster acquisition efforts by locating prospective customers and new markets most likely to respond to your value proposition.

Custom Segments

Increase acquisition and relevancy by creating custom segments that leverage customer data with rich behavioural and attitudinal data. Using PRIZM^® as the building block, include a variety of data from multiple sources such as surveys, CRM systems and transaction information to produce even deeper insights about your target market and align to your goals and objectives.

Economic Segments

Increase your wallet share by estimating the potential for each customer in your existing customer base. Identify hidden opportunities within your high value and high potential segments. Become more efficient when allocating resources by prioritizing efforts to increase engagement with high potential clients and better utilizing lower cost channels for low potential segments.

B2B Segments

Locate untapped potential within your market by building custom business segments based on your corporate strengths and market opportunity. Identify clients that have higher potential value to your organization and then prioritize internal resources according to client stage, complexity of client needs and responsiveness to up-sell/cross-sell opportunities.

Want to know more about how we help?

Contact Us

We Know Data

From data supplier to full-service data and analytics consultancy, we help you connect with your target market by employing innovative approaches, robust methodologies and a collaborative culture. Our expertise sets us apart from the competition.

Why Us?

Environics Analytics' Geek showing data points

We're Ready to Help

Our team includes some of the most experienced geodemographers, data scientists, modelling experts, statisticians and marketing experts in North America. We’re ready to help you map your analytics journey from start to finish. Think of us as your competitive advantage.

Meet Our Geeks

Join us for an upcoming webinar

Keep up to date on the latest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.

See Schedule

Analytics Expert giving presentation on Insights

Expert Insights ›

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

Read Blog Posts

News ›

Catch up on the latest news from Environics Analytics.

See All News

Case Studies ›

Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.

See our work

PRIZM is a registered trademark of Claritas, LLC.

How We Help