Profiling and segmentation enable organizations to quickly gain insights into the primary characteristics of their target markets and then transform those insights into results by informing engagement strategies, developing relevant communications and optimizing site selection.
Profiling analyzes subsets of the market to understand which populations have the highest penetration in a market and which ones have less potential by comparing to a benchmark. Segmentation then helps you identify the right audiences to target by grouping customer segments based on shared characteristics such as age, gender, ethnicity and neighbourhood and behavioural data such as media and channel preferences.
In addition to our robust off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system, we can also create custom segments that are aligned with your goals and objectives. Using geodemographic profiling and other custom variables as the foundation, we build target segments by analyzing data, variables and themes most relevant to your business. We can also incorporate data from surveys, CRM systems and transaction information into each segment to produce even deeper insights about your target market.
Create a comprehensive picture of a neighbourhood or custom trade area based on shared customer demographic, financial, lifestyle, attitudinal and behavioural traits. Understand which customer segments live in a defined area and bolster acquisition efforts by locating prospective customers and new markets most likely to respond to your value proposition.
Increase acquisition and relevancy by creating custom segments that leverage customer data with rich behavioural and attitudinal data. Using PRIZM as the building block, include a variety of data from multiple sources such as surveys, CRM systems
and transaction information to produce even deeper insights about your target market and align to your goals and objectives.
Increase your wallet share by estimating the potential for each customer in your existing customer base. Identify hidden opportunities within your high value and high potential segments. Become more efficient when allocating resources by prioritizing efforts to increase engagement with high potential clients and better utilizing lower cost channels for low potential segments.
Locate untapped potential within your market by building custom business segments based on your corporate strengths and market opportunity. Identify clients that have higher potential value to your organization and then prioritize internal resources according to client stage, complexity of client needs and responsiveness to up-sell/cross-sell opportunities.
From data supplier to full-service data and analytics consultancy, we help you connect with your target market by employing innovative approaches, robust methodologies and a collaborative culture. Our expertise sets us apart from the competition.
Our team includes some of the most experienced geodemographers, data scientists, modelling experts, statisticians and marketing experts in North America. We’re ready to help you map your analytics journey from start to finish. Think of us as your competitive advantage.
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Toronto ON M4W 3H1
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1000 N. West Street, Suite 1200
Wilmington, DE 19801