Understand Your Customers

In today’s competitive and disruptive environment, building a deep and accurate understanding of customers, donors or constituents—who they are, where they live, how they think and behave—is a priority for most organizations. We help create a comprehensive picture of your customers by profiling, segmenting and personifying them according to shared demographic, financial, lifestyle, behavioural and attitudinal traits.

This process distills hundreds of variables into a simple, digestible form that makes it easier to identify revenue-driving strategies and actions, such as cross-sell and upsell opportunities across your customer base.

These strategies will help your marketing teams target customers and prospects with the most relevant marketing messages, optimize their communication channels, retain high value customers and maximize the return on your marketing investment. 

• Profiling & Segmentation help you quickly understand the primary characteristics of your target market and help transform those insights into results. 


• Persona Development will help you visualize target groups or customers you’re trying to engage by telling a story around their lifestyles, media and channel preferences and purchase behaviours, as well as their values and attitudes.


• Media and Channel Optimization helps you design the most relevant marketing initiatives across digital and traditional media, as well as customer service channels.


• Data Mining & Predictive Analytics can be used to help develop strategies for customer acquisition and retention, up-selling and cross-selling products, reducing customer churn and developing pricing strategies.