Improve adoption rates and lower costs of programs such as conservation, low income and e-billing. Acquire customers using the right rate plan and service offering by better understanding their needs and attitudes. Strengthen your connection to your customer base and the value of your brand by creating a customer-centric organization according to customer expectations, values and attitudes.
Engage your customers. Discover innovative ways to promote your programs such as energy conservation or paperless billing. Use predictive modelling to build collection models. Segment your customers and discover the factors that enable and hinder program adoption. Then, identify incentives and methods of delivery to increase program attractiveness by customer segment.
As an energy retailer or a utility offering products and services, you can bolster acquisition efforts by locating prospective customers and identifying new markets most likely to respond to your offering. Leverage your customer data with market segmentation, demographics, psychographics and behavioural data to gain insights that inform campaign strategies and measure results.
Better your return on spend by determining where to focus marketing efforts down to the postal code level. Develop personalized messaging across customer segments. Tailor your communication strategies to respond to your customers' attitudes and beliefs. Then deliver your campaigns through the preferred channels such as digital media, direct marketing, sponsorship or public consultation.
“Our approach to using market analytics from Environics Analytics to save lives is spreading to other fire departments. The Ontario Fire Marshal’s Office wants other departments across the province to follow our lead because this strategy focuses on the first two lines of defense: education and prevention.”
“The reduced analytical time creates less potential friction or ‘speed bumps’ for our customers. Solutions like PRIZM and custom modelling are tools you can use to extract the maximum value from the relationships you have with your customers.”See the Case Study keyboard_arrow_right
Enhance your store data with our privacy compliant, authoritative databases. Choose from over 45 databases including demographic, segmentation and behavioural data. Here are a few of our databases that support the needs of the energy and resources sector.
The GreenLiving database measures Canadians’ attitudes and behaviours regarding household-related environmental issues. Created from a sample of respondents from Statistics Canada’s Canadian Community Health Survey, GreenLiving focuses on household consumption and conservation of energy and water, as well as composting, pesticide use, household hazardous waste disposal and the use of gas-powered recreation equipment. Available at the postal code (FSALDU) and dissemination area levels, GreenLiving is used by manufacturers and utility companies to inform product development, locate key infrastructure projects and design energy conservation programs. See variable lists
Any organization interested in better understanding Canadians’ attitudes towards household-related environmental issues can benefit from the GreenLiving data. Energy providers can inform their conservation programs and marketing campaigns by targeting high energy consumption neighbourhoods and areas more likely to be receptive to energy reduction programs. You can determine which geographic areas are most likely to compost. You can even discover where to locate e-waste centers. By using PRIZM and GreenLiving data to profile target groups, advertising agencies can design more effective advertising campaigns and media plans. Contact us to discuss your opportunities
We take privacy, compliance, and data governance very seriously, and we are very proud of receiving favourable SSAE CSAE 3416 SOC1 Type II ,SOC2 Type II, and HIPAA/HITECT audit reports after rigorous, independent reviews of our internal security controls. The reports represent certification with programs such as CSAE 3416 (Canadian Standard on Assurance Engagements (CSAE) 3416), AICPA (American Institute of Certified Public Accountants) and HIPAA-HITECH.
In addition, the source data used as inputs to our product development are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is safeguarded in client-specific, firewalled locations in secured data centers. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR). See our databases
ENVISION, our proprietary marketing and business intelligence platform, was developed using over 50 years of best practices in the data and analytics business. It enables you to gain a deeper understanding of your customers, prospects and trade areas. You’ll have access to more than 30,000 variables including demographics, consumer preferences, lifestyles and values. Then using executive reporting and interactive dashboards, you can share insights with stakeholders throughout your organization. Show me ENVISION
We offer a full range of data services and analytics consulting. We can help you audit, structure and clean your data, as well as develop a roadmap of analytical priorities. Our energy and resources industry practice leaders have the broad strategic expertise and deep sector experience to help address your key business and operational challenges. See our services
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Senior Vice President & Practice Leader
Allen has worked with organizations of all sizes to unlock the value of information in decision-making and business strategy and brings nearly twenty years of experience in marketing, analytics, and fundraising. Prior to joining EA, Allen successfully led marketing, and a variety of fundraising programs at a number of organizations, including Sinai Health Foundation, Habitat for Humanity GTA, Canadian Breast Cancer Foundation Ontario Region, St. John’s Rehab Hospital Foundation at Sunnybrook Health Sciences Centre and North York General Hospital Foundation. Allen is also an active member of the Canadian Marketing Association Not-For-Profit Council, a marketing and data volunteer with the Canadian Association of Gift Planners, and a member of Seneca College’s Marketing Advisory Council. He holds a Master of Business Administration degree from the University of Liverpool, a Bachelor of Commerce degree from Ryerson University, a Creative Advertising diploma from Centennial College, and a Chartered Marketer certificate from the Canadian Marketing Association.
We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.