We are a dedicated team of professionals

Our singular purpose is to help you achieve results through evidence-based decisions.

We are one of North America’s leading data, analytics and marketing services companies. We serve a broad range of private, not-for-profit, and public sector institutions. Founded by Jan Kestle, a veteran in the marketing information industry, we help our clients turn data and analytics into insight, strategy and results. Our industry expertise and sector depth are surpassed only by our exceptional client service.

Our Process

We pride ourselves on our exceptional client service and are ready to help you map your data and complete your analytics journey from start to finish. We have a deep commitment to evidence-based decision making for one reason, to help you achieve results. 

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    Comprehensive data services

    Whether you need to clean, structure or improve the quality of your data, you can access over 32 consumer and market databases and all the technical expertise required to ensure your data meets the highest standards.

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    Customized analytics solutions

    From data mining to predictive analytics and complex spatial interaction modeling, our team of industry experts including demographers, data scientists and statisticians will help transform your data into insights.

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    Powerful analytics platforms

    With best practices developed over the past 50 years, our analytics platforms feature powerful analytical tools and industry-leading mapping for a deeper understanding of your consumers, prospects and trade areas.

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    Evidence based decision making

    Transform your data into meaningful consumer and market insights that help influence strategies across marketing, communications, media planning, product development and network optimizations.

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    Actionable business outcomes

    Our consultants have the experience and expertise to help address your key business challenges. From strategic planning workshops to stakeholder alignment, we can help you develop a roadmap of analytical priorities.

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    Our commitment to collaboration

    We employ a highly transparent process and work with your teams to help you leverage your data and return on your analytics investment. Many of our clients think of us as a seamless extension of their team.

Why Us

We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in North America to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals and partnerships.

15 Years +

Corporate Growth



2000 +


10 Offices

Across  North America

Over 40

Industry Partnerships

2018 logo Profit 500
2017 Profit 500 logo
2016 Profit 500 logo



Meeting the highest standards of data privacy and security


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Our Journey

We have a long history of helping thousands of organizations develop the data and analytics resources necessary to unlock insights and deliver results. See how our firm has evolved through innovation, expansion and partnerships.


Apr 30, 2018, 12:38 PM
Inaugural User Conference held in Toronto
Year : 2006

Industry Insights

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

Media Room

Read published articles from our industry experts, stay up to date on our news, see our social media wall and download all the media resources you need to use our brand.


Browse our event calendar. Find us at industry events and conferences to meet the team and discover our products and services.

Want to know more about our Products and Services?

Get in Touch. We're ready to help.

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