From the simplest reports and mapping to complex geospatial techniques and spatial interaction modeling, we have the experience and expertise to help you deal with the complexity of today’s real estate market. Forecast sales, optimize your network, assess competitive threats, estimate market cannibalization, identify first-mover opportunities or discover the perfect location for your next restaurant, branch or retail location using data analytics.
Make informed site, location and capital investment decisions using analytics tools such as GIS mapping, geocoding and location intelligence. Use trade area analysis to optimize existing store footprint, identify underserved markets for expansion, or estimate any site’s retail opportunity. You can also gauge the impact of competition and cannibalization by comparing one location’s trade area to another.
Identify the untapped potential within a market for expansion. Analyze your existing bricks-and-mortar footprint versus the market potential to identify how many other locations can be added to a market, as well as, where to place those locations. Network optimization can also help you assess which sites are underperforming and identify locations that may need to close or relocate.
Use predictive modeling and profiling to analyze your best customers and determine the optimal mix of products and services for a specific location or area. Gain insight into neighborhood trends and rank locations based on data such as demographics, lifestyles, spending patterns, race and ethnicity, acculturation, language use or rates of crime in a given area.
“After working with Environics Analytics, we found them to be a diligent, creative extension of our decision making network. The professionalism and pace with which they performed proved a valuable asset to our real estate analysis project and we look forward to continuing our relationship with them.”
“In developing any real estate strategy, you need to understand the customer. Environics Analytics were able to analyze demographics, lifestyles, lifestages, sales, merchandizing and competitive data to identify pockets of geography where there was significant potential. With this knowledge, we decided on the target consumers to pursue and the best locations to serve them."
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
U.S. Group Account Director
A veteran marketer with over 20 years of business development and retail expertise, Tracey spearheads the application of EA’s data-driven analytics and software to help U.S. retailers, real estate, media and consumer package goods companies better understand their trade areas, markets and customers as well as optimize site locations, territories and sales. Tracey started her career at Compusearch working for over a decade in consumer segmentation, location and predictive analytics with key retail and CPG companies. She most recently assisted leading U.S. retailers with their digital, mobile and omnichannel marketing initiatives.
Enhance your data with our privacy compliant, authoritative databases. Choose from over 30 databases including demographic, lifestyle, behavioral and geographic. Here are a few of our popular databases developed to support the real estate sector.
By segmenting U.S. households into 68 unique lifestyle types, PRIZM® Premier incorporates data from demographics, consumer behavior and geographic data to help you better analyze and understand your customers and markets.
Enhance what you know about visitors to your store, branch or restaurant with mobile analytics. Mobile data can be instrumental in site selection by identifying areas of higher potential value based on visitor patterns.
Track neighborhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. Data available across a wide range of census and geographic areas.
Working with popular GIS software products, link customer data to geographic areas to help improve site selection and location analysis, strategic planning, product distribution and competitor analysis.
We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
How shopping centres can use data to find the right marketing strategies
Environics Analytics Group Ltd. 33 Bloor Street East, Suite 400
Toronto ON M4W 3H1
Toll Free 1.888.339.3304
Environics Analytics Inc. 1000 N. West Street, Suite 1200
Wilmington, DE 19801
Toll Free 1.888.339.3304
