Maximize opportunities in your real estate portfolio.

From the simplest reports and mapping to complex geospatial techniques and spatial interaction modeling, we have the experience and expertise to help you deal with the complexity of today’s real estate market. Forecast sales, optimize your network, assess competitive threats, estimate market cannibalization, identify first-mover opportunities or discover the perfect location for your next restaurant, branch or retail location using data analytics.

Evaluate market potential

Make informed site, location and capital investment decisions using analytics tools such as GIS mapping, geocoding and location intelligence. Use trade area analysis to optimize existing store footprint, identify underserved markets for expansion, or estimate any site’s retail opportunity. You can also gauge the impact of competition and cannibalization by comparing one location’s trade area to another.

Optimize your investment

Identify the untapped potential within a market for expansion. Analyze your existing bricks-and-mortar footprint versus the market potential to identify how many other locations can be added to a market, as well as, where to place those locations. Network optimization can also help you assess which sites are underperforming and identify locations that may need to close or relocate.

Find your best customers

Use predictive modeling and profiling to analyze your best customers and determine the optimal mix of products and services for a specific location or area. Gain insight into neighborhood trends and rank locations based on data such as demographics, lifestyles, spending patterns, race and ethnicity, acculturation, language use or rates of crime in a given area.

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    “After working with Environics Analytics, we found them to be a diligent, creative extension of our decision making network. The professionalism and pace with which they performed proved a valuable asset to our real estate analysis project and we look forward to continuing our relationship with them.”


    Alex Jones, Vice President Real Estate | Roots Ltd.
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    “In developing any real estate strategy, you need to understand the customer. Environics Analytics were able to analyze demographics, lifestyles, lifestages, sales, merchandizing and competitive data to identify pockets of geography where there was significant potential. With this knowledge, we decided on the target consumers to pursue and the best locations to serve them."

    Senior Director, Marketing and Real Estate Research | Office Depot

Real Estate Sector Expertise

Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.


Meet Sean Moloney

Senior Vice President and Practice Leader

As Senior Vice President & Practice Leader, Sean Moloney leads our business development and sales practice in the United States. With over twenty-five years of experience in the marketing analytics industry, Sean helps organizations turn data and analytics into insight, which becomes the foundation for an effective strategy. In his role, Sean leverages his extensive knowledge of geodemographics, segmentation, and advanced analytics to help clients combine different data types with business analytics tools and techniques to deliver results. Before joining Environics Analytics, Sean held analytics, sales executive and national account manager roles at Pitney Bowes Software, MapInfo and Compusearch. Sean earned a Bachelor of Applied Arts in Applied Geography degree from Ryerson University.

Want to know more about our Products and Services?

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We Know Data

Enhance your data with our privacy compliant, authoritative databases. Choose from over 30 databases including demographic, lifestyle, behavioral and geographic. Here are a few of our popular databases developed to support the real estate sector.

Segmentation - PRIZM® Premier

By segmenting U.S. households into 68 unique lifestyle types, PRIZM® Premier incorporates data from demographics, consumer behavior and geographic data to help you better analyze and understand your customers and markets.

See database

Mobile Analytics

Enhance what you know about visitors to your store, branch or restaurant with mobile analytics. Mobile data can be instrumental in site selection by identifying areas of higher potential value based on visitor patterns.

See database

Demographics - Pop-Facts® Advanced

Track neighborhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. Data available across a wide range of census and geographic areas.

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Working with popular GIS software products, link customer data to geographic areas to help improve site selection and location analysis, strategic planning, product distribution and competitor analysis.

See database



Frequently Asked Questions

Why Us

We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.

15 Years +
Corporate Growth
200 +
2000 +
10 Offices
Across  North America
Over 40
Industry Partnerships

Meeting the highest standards of data security




Real Estate Insights and Industry Trends

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.



ICSC Recon 2018 Recap

How shopping centres can use data to find the right marketing strategies

Read the Blog

Shoptalk 2018 Recap

The four biggest takeaways from shoptalk 2018.

Read the Blog


Changing the way organizations look at mobility data.

Read Release


Making The Move To Mobility Analytics

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