From the simplest reports and mapping to complex geospatial techniques and spatial interaction modeling, we have the experience and expertise to help you deal with the complexity of today’s real estate market. Forecast sales, optimize your network, assess competitive threats, estimate market cannibalization, identify first-mover opportunities or discover the perfect location for your next restaurant, branch or retail location using data analytics.
Make informed site, location and capital investment decisions using analytics tools such as GIS mapping, geocoding and location intelligence. Use trade area analysis to optimize existing store footprint, identify underserved markets for expansion, or estimate any site’s retail opportunity. You can also gauge the impact of competition and cannibalization by comparing one location’s trade area to another.
Identify the untapped potential within a market for expansion. Analyze your existing bricks-and-mortar footprint versus the market potential to identify how many other locations can be added to a market, as well as, where to place those locations. Network optimization can also help you assess which sites are underperforming and identify locations that may need to close or relocate.
Use predictive modeling and profiling to analyze your best customers and determine the optimal mix of products and services for a specific location or area. Gain insight into neighborhood trends and rank locations based on data such as demographics, lifestyles, spending patterns, race and ethnicity, acculturation, language use or rates of crime in a given area.
“After working with Environics Analytics, we found them to be a diligent, creative extension of our decision making network. The professionalism and pace with which they performed proved a valuable asset to our real estate analysis project and we look forward to continuing our relationship with them.”
“In developing any real estate strategy, you need to understand the customer. Environics Analytics were able to analyze demographics, lifestyles, lifestages, sales, merchandizing and competitive data to identify pockets of geography where there was significant potential. With this knowledge, we decided on the target consumers to pursue and the best locations to serve them."
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
U.S. Group Account Director
A veteran marketer with over 20 years of business development and retail expertise, Tracey spearheads the application of EA’s data-driven analytics and software to help U.S. retailers, real estate, media and consumer package goods companies better understand their trade areas, markets and customers as well as optimize site locations, territories and sales. Tracey started her career at Compusearch working for over a decade in consumer segmentation, location and predictive analytics with key retail and CPG companies. She most recently assisted leading U.S. retailers with their digital, mobile and omnichannel marketing initiatives.
Enhance your data with our privacy compliant, authoritative databases. Choose from over 30 databases including demographic, lifestyle, behavioral and geographic. Here are a few of our popular databases developed to support the real estate sector.
We take privacy, compliance, and data governance very seriously, and we are very proud of receiving favorable SSAE CSAE 3416 SOC1 Type II ,SOC2 Type II, and HIPAA/HITECT audit reports after rigorous, independent reviews of our internal security controls. The reports represent certification with programs such as CSAE 3416 (Canadian Standard on Assurance Engagements (CSAE) 3416), AICPA (American Institute of Certified Public Accountants) and HIPAA-HITECH.
In addition, the source data used as inputs to our product development are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is safeguarded in client-specific, firewalled locations in secured data centers. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR). See our databases
We use systems such as ArcGIS, Maplnfo and Alteryx, along with complex geospatial techniques, to provide advanced spatial analytics that support your strategic, tactical and operational initiatives. Our partnerships extend with leading geographic business intelligence platforms including Alteryx Designer from Alteryx Inc. which offers analysts flexible solutions through the rapid execution of calculations, formulas and methodologies. Contact us to learn more
We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.