The effective use of relevant data and analytics provides the opportunity for improved results. We will develop a comprehensive plan to measure the performance of your marketing initiatives, providing valuable feedback to help you optimize your next campaign. Our measurement plans combine market intelligence data, small-area geographic analysis and randomized controls that will clearly demonstrate the benefits of a data-driven campaign. We’ll help you analyze your response rates and use those insights to further optimize your channels and messaging, as well as inform your analytics roadmap.
From data supplier to full-service data and analytics consultancy, we help you connect with your target market by employing innovative approaches, robust methodologies and a collaborative culture. Our expertise sets us apart from the competition.
Our team includes some of the most experienced geodemographers, data scientists, modelling experts, statisticians and marketing experts in North America. We’re ready to help you map your analytics journey from start to finish. Think of us as your competitive advantage.
Keep up to date on the latest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
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Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.