More than ever, organizations are being challenged to prove the effectiveness of their marketing spend and optimize their return on investment. We work collaboratively with you to develop a comprehensive measurement plan for your marketing initiatives, providing valuable feedback to help you optimize your next campaign. Our measurement plans combine market intelligence data, small-area geographic analysis and randomized controls that will clearly demonstrate the benefits of a data-driven campaign. Using the EAVault clean room where relevant, we'll help you analyze your response rates, including determining performance lift and attribution, and use those insights to further optimize your channels and messaging, as well as inform your analytics roadmap.
From data supplier to full-service data and analytics consultancy, we help you connect with your target market by employing innovative approaches, robust methodologies and a collaborative culture. Our expertise sets us apart from the competition.
Our team includes some of the most experienced geodemographers, data scientists, modelling experts, statisticians and marketing experts in North America. We’re ready to help you map your analytics journey from start to finish. Think of us as your competitive advantage.
Keep up to date on the latest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.