Travel and Tourism
Go the extra mile and propel your brand to new heights
With a wide range of customized applications such visitor profiling, customer journey analytics and predictive modeling, we have the expertise to help you build customer satisfaction, loyalty and advocacy. Whether you are a resort, destination, cruise line or the department of tourism, data analytics can help you exceed your visitors’ expectations and elevate the guest experience.
Gain a deep understanding of your guests and visitors
Profile your visitors to find your best audience, their interests, lifestyle and wealth and then discover how to find travelers just like them. Understand where they travel, how much they spend and which activities they engage in while on vacation. Analyze their behavior, leverage survey data, uncover purchase drivers and determine the optimal mix of products and services.
Improve ROI on media spend and creative campaigns
Uncover key insights to differentiate your brand messaging based on what your guests value the most. Then engage them with more effective marketing messages and personalized offers to increase visitorship and bookings. Maximize return on your traditional and digital media spend by targeting your audience in the channels they prefer and frequent most often.
Build partnerships and evaluate sponsorship opportunities
Understand your target audience to identify partnerships and sponsorships that align to your brand. Create segments based on common characteristics to determine who to target and how to reach them. Using mobile analytics, you can also maximize your sponsorship impact by enhancing what you know about visitors who attend festivals, tourist attractions, or other ungated events.
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“Environics Analytics has fundamentally changed how we market to our member’s clients. The insights, data and inspiration from our partnership are immeasurable and Environics have become a part of our corporate DNA.” -
“Partnering with Environics Analytics allows us to separate fact from folklore. By identifying customer spending patterns, demographic concentration and potential growth opportunities, we are better able to make solid business decisions. You truly feel like they are part of your team because they take the time necessary to understand your needs and provide valuable insights.”
Travel & Tourism Sector Expertise
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Meet Sean Moloney
Senior Vice President and Practice Leader
As Senior Vice President & Practice Leader, Sean Moloney leads our business development and sales practice in the United States. With over twenty-five years of experience in the marketing analytics industry, Sean helps organizations turn data and analytics into insight, which becomes the foundation for an effective strategy. In his role, Sean leverages his extensive knowledge of geodemographics, segmentation, and advanced analytics to help clients combine different data types with business analytics tools and techniques to deliver results. Before joining Environics Analytics, Sean held analytics, sales executive and national account manager roles at Pitney Bowes Software, MapInfo and Compusearch. Sean earned a Bachelor of Applied Arts in Applied Geography degree from Ryerson University.
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We Know Data
Enhance your data with our privacy compliant, authoritative databases. Choose from over 30 databases including segmentation, demographic, psychographic and behavioral data. Here are a few of our popular databases that support the needs of the travel and leisure industry.
By segmenting U.S. households into 68 unique lifestyle types, PRIZM® Premier incorporates data from demographics, consumer behavior and geographic data to help you better analyze and understand your visitors and markets.
With Claritas Pop-Facts®, find demographic trends to create segments based on shared characteristics. With SocialValues, understand your customers’ mindset, what matters to them and how it affects their purchase decisions.
Enhance what you know about who attends events, festivals, tourist destinations, attractions etc. Mobile data can be instrumental in determining if the events you or your partners sponsor attract visitors that match your target.
Consumer Profiles are designed to help you reach visitors based on lifestyle, media exposure, product usage, consumption and purchasing behaviors through the lens of segmentation databases.
Frequently Asked Questions
Why Us
We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.
Meeting the highest standards of data security
Travel and Leisure Industry Insights and Trends
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
How shopping centres can use data to find the right marketing strategies.
How the data-rich financial sector can benefit from mobile analytics.
PRIZM is a registered trademark of Claritas, LLC.