With a wide range of customized applications such visitor profiling, customer journey analytics and predictive modeling, we have the expertise to help you build customer satisfaction, loyalty and advocacy. Whether you are a resort, destination, cruise line or the department of tourism, data analytics can help you exceed your visitors’ expectations and elevate the guest experience.
Profile your visitors to find your best audience, their interests, lifestyle and wealth and then discover how to find travelers just like them. Understand where they travel, how much they spend and which activities they engage in while on vacation. Analyze their behavior, leverage survey data, uncover purchase drivers and determine the optimal mix of products and services.
Uncover key insights to differentiate your brand messaging based on what your guests value the most. Then engage them with more effective marketing messages and personalized offers to increase visitorship and bookings. Maximize return on your traditional and digital media spend by targeting your audience in the channels they prefer and frequent most often.
Understand your target audience to identify partnerships and sponsorships that align to your brand. Create segments based on common characteristics to determine who to target and how to reach them. Using mobile analytics, you can also maximize your sponsorship impact by enhancing what you know about visitors who attend festivals, tourist attractions, or other ungated events.
“Partnering with Environics Analytics allows us to separate fact from folklore. By identifying customer spending patterns, demographic concentration and potential growth opportunities, we are better able to make solid business decisions. You truly feel like they are part of your team because they take the time necessary to understand your needs and provide valuable insights.”
“After working with Environics Analytics, we found them to be a diligent, creative extension of our decision making network. The professionalism and pace with which they performed proved a valuable asset to our real estate analysis project and we look forward to continuing our relationship with them.”
“In developing any real estate strategy, you need to understand the customer. Environics Analytics were able to analyze demographics, lifestyles, lifestages, sales, merchandizing and competitive data to identify pockets of geography where there was significant potential. With this knowledge, we decided on the target consumers to pursue and the best locations to serve them."
Enhance your data with our privacy compliant, authoritative databases. Choose from over 30 databases including segmentation, demographic, psychographic and behavioral data. Here are a few of our popular databases that support the needs of the travel and leisure industry.
By segmenting U.S. households into 68 unique lifestyle types, PRIZM® Premier incorporates data from demographics, consumer behavior and geographic data to help you better analyze and understand your visitors and markets.
With Claritas Pop-Facts®, find demographic trends to create segments based on shared characteristics. With SocialValues, understand your customers’ mindset, what matters to them and how it affects their purchase decisions.
Enhance what you know about who attends events, festivals, tourist destinations, attractions etc. Mobile data can be instrumental in determining if the events you or your partners sponsor attract visitors that match your target.
Consumer Profiles are designed to help you reach visitors based on lifestyle, media exposure, product usage, consumption and purchasing behaviors through the lens of segmentation databases.
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Director, Business Development
Mark brings 20 years of experience helping brands leverage consumer insights to uncover opportunities and set marketing strategies. Beginning his career in the consumer packaged goods industry, he has held positions in account management, sales development and leading client service teams. While the majority of his experience has been working with financial services companies across the banking, investment and insurance sectors, he has also worked closely with retailers, restaurants and automotive OEM’s. He is passionate about helping brands understand what is possible when they put the consumer at the center of their strategy. Mark is based in Chicago and holds a Bachelor of Science degree in Business Administration with a marketing concentration from Trinity University in San Antonio, Texas.
We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
How shopping centres can use data to find the right marketing strategies.
How the data-rich financial sector can benefit from mobile analytics.
Environics Analytics Group Ltd. 33 Bloor Street East, Suite 400
Toronto ON M4W 3H1
Toll Free 1.888.339.3304
Environics Analytics Inc. 1000 N. West Street, Suite 1200
Wilmington, DE 19801
Toll Free 1.888.339.3304
