Bringing best practices in data analytics to healthcare.

Gain insight on the populations you serve to improve health outcomes. Rich data combined with predictive modeling, demographic trends and behavioral analytics can help improve operational efficiencies, inform decision-making, enhance patient communications and provide an overall better standard of healthcare.


Female physician shows a wellness program to an elderly man

Understand your patient populations and communities

Create holistic views of patient groups and improve their healthcare outcomes. Combine rich data with predictive analytics to identify high risk communities and their attitudes towards health-related topics. Using segmentation, you can profile patients most receptive to specialized services such as orthopaedic surgery, oral surgery, cosmetic surgery, chiropractic treatments, dermatology or ophthalmology. Understand where these patients live and determine their motivations and mindset towards healthcare.

Modern hospital in community

Make stronger location decisions and improve site performance

Discover areas that offer the best opportunities, identify potential new verticals and maximize your capital investments using analytics tools such as GIS mapping, geocoding and spatial analytics. Identify underserved communities and estimate market demand for outpatient clinics, urgent care and pharmaceutical services. You can also locate high-priority areas for blood centers and flu vaccine clinics or monitor areas for purchase trends and usage potential for prescription and over-the-counter drugs.

Female nurse examines young boy while his mother looks on

Enhance acquisition and engage patients in wellness

Increase revenue by identifying your best patient populations and how to reach them. By profiling existing and lapsed patients using demographic, behavior and geographic data you can: improve campaign results, create messaging that promotes healthier behaviors and determine the most effective channels to reach your audience. You can also use mobility analytics to visualize where your patients travel from and determine where they go after they leave your office.

  • Logo for the Canadian Blood Services Healthcare Organization

    “We consider EA a partner and we have benefited from your counsel, perspective and expertise gained across many industries. You helped translate applications from other industries to solve our unique business challenges. Traditional consulting companies could not have done that.”

    Tony Steed, Director of Market Knowledge and Donor Insights | Canadian Blood Services
  • Logo for Mackenzie Health Group of Hospitals

    “Due to the growth of our communities we are adding a second hospital. As we plan for this growth journey, we are working to deeply understand our communities’ evolving wants and needs, supported by Environics Analytics’ data. The context about our communities we have been able to provide to our clinical leaders is enabling them to plan for services that will meet the healthcare needs of our communities and incorporate what matters to our patients and their families.”

    Will Oud, Manager, Strategy and Transformation | Mackenzie Health
  • “Environics Analytics gave us a unique lens to understand our donors and determine the best way to invest our fundraising dollars. It’s one thing to buy an ad that asks for money; it’s another to have a person tell your story in a way that touches the heart of your audience. Our donors are as diverse as the colours of the rainbow. But without this information in where to start, we couldn’t have been successful.”

    Vice President of Major Gifts | SickKids Foundation See the Case Study

 

 

We Know Data

Enhance your store data with our privacy compliant, authoritative databases. Choose from over 30 databases including health, demographic, segmentation, and behavioral data. Here are a few of our popular databases that support the needs of the healthcare industry.

 

Map showing Segmentation data in the US

Segmentation - PRIZM® Premier

By segmenting U.S. households into 68 unique lifestyle types, PRIZM® Premier incorporates data from demographics, consumer behavior and geographic data to help you better analyze and understand your patient populations.

See database

US Map showing importance of psychographic data

Psychographic - SocialValues

Learn what matters to your patient population the most and see how it affects their purchase decisions. Psychographic data will allow you to develop communications strategies to engage individuals based on their view of the world.

See database

Map showing Demographic data in the US

Claritas Pop-Facts® Advanced

Track neighborhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. Data available across a wide range of census and geographic areas.

See database

Map showing US Geographic data of zip code boundaries

Geographic

Working with popular GIS software products, link patient data to geographic areas to help improve site selection and location analysis, strategic planning, product distribution and competitor analysis.

See database

Want to know more about our Products and Services?

Get in touch. We're ready to help.

 

 

Frequently Asked Questions

How can personalization help improve outreach outcomes? keyboard_arrow_down

Data collection in the healthcare industry is allowing organizations to better understand the needs of the patients. By using analytics tools such as predictive modeling, you can predict with a high degree of accuracy areas that have the greatest prevalence of a condition such as diabetes or asthma. You can then maximize the returns on your budgets by personalizing communications regarding prevention and treatment programs. Combining your data with our databases can help you define the right audience, understand their attitudes and behaviours and create targeted messaging sent through the optimal channels. See consumer insights.

How can mobility analytics improve site selection for healthcare focused locations? keyboard_arrow_down

Whether you are a walk-in clinic, pharmacist, physiotherapist or dentist, mobility data can be instrumental in site selection by identifying areas of higher potential value based on visitor patterns. Mobility analytics can enhance what you know about visitors to an area: where they come from, competitors they visit and how competitive trade areas interact. Mobility data is an anonymized, permission-based data service, which uses data collected from location-enabled devices that were observed within a geofenced area defined by latitude and longitude. Our mobility data is collected only if consent or permission is provided by the individual. See mobility analytics

Do your databases follow best practices around privacy compliance and consumer protection? keyboard_arrow_down

We take privacy, compliance, and data governance very seriously, and we are very proud of our SOC certification from the American Institute of Certified Public Accountants (AICPA). In addition, we only use data as inputs in our product development that are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is kept in client-specific firewalled locations in secured data centres. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR). See our databases

What type of analytics tools and reporting do you offer? keyboard_arrow_down

ENVISION5, our proprietary marketing and business intelligence platform, was developed using over 50 years of best practices in the data and analytics business. It enables you to gain a deeper understanding of your customers, prospects and trade areas. You’ll have access to more than 30,000 variables including demographics, consumer preferences, lifestyles and values. Then using executive reporting and interactive dashboards, you can share insights with stakeholders throughout your organization. Show me ENVISION5

 

 

Meet our Healthcare Industry Team

Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.

 

Susan Denman, Director of Business Development

Susan Denman

US Director of Business Development

Healthcare Practice

With over 20 years of experience in sales, marketing, retail and real estate, Susan ran her own business for 12 years and understands the importance of making data driven decisions that put the customer at the center of those decisions. Her strengths are in taking the time to understand her client’s business problems and strategizing to develop the best overall solution that meets the client’s need. Prior to coming to Environics Analytics, she worked for Nielsen for 9 years as a Client Director where she focused on site selection, market analysis and consumer insight strategies. Susan holds a Bachelor of Science in Business from Georgetown University with a major in Marketing.

 

 

Why Us

We’ve got the expertise to help. With more than 700 years of cumulative senior leadership experience in the industry, we are the only analytics firm in North America to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals and partnerships.

15 Years +

Corporate Growth

200+

Employees

3000 +

Clients

10 Offices

Across  North America

Over 40

Industry Partnerships

 

Recognized as a fast-growing company

2016 Profit 500 logo
2017 Profit 500 logo
2018 logo Profit 500

Meeting the highest standards of data security

AICPA SOC Logo

 

Healthcare Industry Insights and Trends

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

 

Donations of used clothing for charitable organizations.

Blog Post

Giving Season. Do You Know Who Your Donors Are?

Read article

Environics Analytics team at DMA conference

Blog Post

The Best of &THEN Marketing Conference

Read article

Environics releases mobility analytics services

News

Changing the Way Organizations Look at Mobility Data.

Read release

Mobility analytics screenshot

Webinar

Making The Move To Mobility Analytics

View webinar

Map of US Consumer Demand

Webinar

Consumer Buying Power and Retail Market Power

View webinar

Environics analytics event team

Events

Meet our practice teams at industry events

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