Millennial couple grocery store shopping

Build the brand and grow your market share.

Get powerful market insights using customized applications such as segmentation systems, merchandizing optimization, shopper insights, mobility analytics and channel analysis. Using data analytics, you can build stronger consumer connections and effective channel strategies.


Millennial woman happy with her hair products

Build stronger connections through consumer insights

Define your target market and differentiate your product offering and value proposition for each stage of the consumer lifecycle. Identify shopper patterns, optimize the merchandizing mix and forecast sales down to the neighborhood level. Analyze mobility data to determine who shops at retail locations, assess competitive activity and identify the best locations for activations and brand events.

Asian man and daughter baking with groceries purchased online

Optimize marketing spend for better returns

Deliver the right message to the right consumer through the right channels. Use insights to differentiate brand messaging based on lifestyles, attitudes and values. Understand shopper habits by neighborhood or time of day to optimize local online spend. Inform your media strategies by understanding consumption habits and preferred marketing channels.

Millennial woman using laptop and credit card for online shopping

Develop channel strategies and grow market share

Better understand the online and in-store shopping habits and behavior of your key consumer segments. Analyze channel interaction and areas of opportunities across brick-and-mortar retailers, digital shopping platforms and direct to consumer channels. Align merchandizing strategies with channels that offer the most promising return on investment.

  • “We wanted a simplified solution that wouldn’t just sit on the shelf. Environics Analytics has helped us market the shopping centres more strategically, and in some cases, redefine trade areas. We’ve seen great results in terms of reaching new audiences, and increased traffic and sales.” 

    Director Retail Marketing |Cushman & Wakefield Asset Services
  • “Insights gained from Environics Analytics’ data gave us the information and confidence needed to elevate our admissions and fundraising efforts. We are now able to better target potential new students and prospective donors with increased precision and results.”

    Kevin Kirk, Senior Vice President, External Relations & Enrollment Management | Tyndale University
  • “No-Hassle Travellers’ are 93 percent more likely to visit New Brunswick than the average Canadian Household. We never would have known this before.”

    Stéphanie Robichaud, Senior Business and Data Analyst | Tourism New Brunswick
  • “Environics Analytics ENVISION platform is one of the tools we use to help the small business community in York Region. ENVISION is a really powerful tool for small biz owners, especially those that are hyper-local.”

    Jonathan Wheatle, Manager Strategic Economic Initiatives | Regional Municipality of York
  • Black Rectangle Harry Rosen Logo

    “If a customer had only one transaction with us, we could never estimate their potential, but with PRIZM we are able to get a sense of what that might be. If we can up our incremental transactions by just a tiny bit, that's a huge win.”

    Jay Sewell, Director of Analytics | Harry Rosen See the Case Study
  • Heart and Stroke logo literally a heart and a stroke

     “Without Environics Analytics, we would not have been able to achieve this success.”

    National Director of Direct Response and Lottery | Heart & Stroke See the Case Study
  • Logo for Enbridge

    “[PRIZM] gave us the capacity to talk with each segment and target them individually. We found that each segment liked different incentives.”

    Karen Sweet, Market Research and Analysis | Union Gas See the Case Study
  • Logo for J Richard Hill Co

    “The research [provided by Environics Analytics] gave us a level of information that put us on par with the research being done by prospective retailers. It has allowed our leasing team to have meaningful, ongoing conversations with upscale and luxury retailers.”

    Rick Hill, President and CEO | J. Richard Hill & Co. See the Case Study
  • Westoba Credit Union Logo

    “[Environics Analytics] goes above and beyond to make sure the end products they deliver meet your needs and you fully understand how to implement them. This is a big help because when it comes to data analytics, not everyone is an expert and having people to lean on for assistance is key.”

    Amy Doerksen, Marketing & Communications Director | Westoba Credit Union See the Case Study
  • Logo for Credit Unions Atlantic Canada

    “The gap analysis provided us with clear insights into the opportunities for market  penetration for our credit unions across the region. It has helped us prioritize areas of focus both regionally and at an individual credit union level.”

    Darlene Turner, Manager, Brand Marketing | Atlantic Central See the Case Study
  • Logo for Jaguar Land Rover Automotive Company

    “Over the past few years, we’ve worked with the team at Environics Analytics on projects which have been instrumental in increasing the effectiveness of our marketing initiatives across all channels. We see Environics Analytics as a valued partner in our future growth.”

    Samar Dhurandhar, Manager of Customer Relationship Management | Jaguar Land Rover
  • Logo for Simplii Financial - Testimonials

    "Environics was integral in helping us better understand our new and existing clients following our rebranding. Using a collaborative, data-driven approach, they were able to drive insights about our clients’ behaviour and develop invaluable personas of our top segments. We used these to target prospects and clients using an optimal media mix and more relevant communications of product offers through appropriate channels. Throughout our engagement, the team remained highly engaged and attentive."

    Ali Khan, Sr. Director, Client Analytics, Strategy and Insights | Simplii Financial
  • Logo for the Steinbach Credit Union - Testimonials

    “Always just a phone call away, the Environics Analytics team equipped us with the tools, training and collaborative support that resulted in significant insight into our business and an ability to translate that insight into winning campaigns.”

    Stephanie West, Marketing Generalist | Steinbach Credit Union
  • Logo for the Affinity Credit Union - Testimonials

    “In a saturated market, it’s more important than ever to engage the right members, at the right time, with the right message to earn their loyalty and more of their business. Thanks to our work with Environics Analytics, we now have the data and analytics to better understand our members when we make decisions.”

    Adam Thome, Insights Manager | Affinity Credit Union
  • Logo for Mackenzie Health Foundation - Testimonials

    “By looking at our donors through the lens of PRIZM and SocialValues, we were able to see the types of donors who share our values and are most likely to be responsive to our campaigns, as well as where to find them.” 

    Dwayne DiPasquale, Director of Advancement | Mackenzie Health Foundation
  • Logo for the Canadian Blood Services Healthcare Organization - Testimonials

    “We consider EA a partner and we have benefited from your counsel, perspective and expertise gained across many industries. You helped translate applications from other industries to solve our unique business challenges. Traditional consulting companies could not have done that.”

    Tony Steed, Director of Market Knowledge and Donor Insights | Canadian Blood Services
  • Logo for Mackenzie Health Group of Hospitals - Testimonials

    “Due to the growth of our communities we are adding a second hospital. As we plan for this growth journey, we are working to deeply understand our communities’ evolving wants and needs, supported by Environics Analytics’ data. The context about our communities we have been able to provide to our clinical leaders is enabling them to plan for services that will meet the healthcare needs of our communities and incorporate what matters to our patients and their families.”

    Will Oud, Manager, Strategy and Transformation | Mackenzie Health
  • Logo for the London Ontario Fire Fighters Association - Testimonials

    “Our approach to using market analytics from Environics Analytics to save lives is spreading to other fire departments. The Ontario Fire Marshal’s Office wants other departments across the province to follow our lead because this strategy focuses on the first two lines of defense: education and prevention.”

    David Lazenby | London (Ont.) Fire Department
  • Logo for Olsen Retail stores - Testimonials

    “Partnering with Environics Analytics allows us to separate fact from folklore. By identifying customer spending patterns, demographic concentration and potential growth opportunities, we are better able to make solid business decisions. You truly feel like they are part of your team because they take the time necessary to understand your needs and provide valuable insights.”

     

    Rosalina Pugliese, Director, Marketing | Olsen
  • Logo for Roots Retail stores - Testimonials

    “After working with Environics Analytics, we found them to be a diligent, creative extension of our decision making network. The professionalism and pace with which they performed proved a valuable asset to our real estate analysis project and we look forward to continuing our relationship with them.”

     

    Alex Jones, Vice President Real Estate | Roots Ltd.

 

 

We Know Data

Enhance your data with our privacy compliant, authoritative databases. Choose from over 30 databases including demographic, segmentation, behavioral and lifestyle data. Here are a few of our popular databases that support the needs of the consumer packaged good industry.

 

Map showing Segmentation data in the US

Segmentation - PRIZM® Premier

By segmenting U.S. households into 68 unique lifestyle types, PRIZM® Premier incorporates data from demographics, consumer behavior and geographic data to help you better analyze and understand your consumers and markets.

See database

Demonstration of geofencing in mobility analytics

Mobile Analytics

Get a more complete profile of consumers in any trade area or location with mobility analytics. Mobile data can be instrumental in validating sponsorship opportunities, measuring brand visibility and tracking the customer journey.

See database

Map showing Behavioral data in the US

Behavioral - Consumer Profiles

Understand the purchasing behaviors, product consumption, media preferences, attitudes and lifestyle of your target market with Consumer Profiles and Mediamark Research and Intelligence (MRI) Profiles.

See database

US map of consumer buying power

Demand - Consumer Buying Power™

With Consumer Demand, create area rankings and understand current household spending habits by merchandise line item and retail store type. Analyze five year consumer expenditure trends based on growth rates and area demographic changes.

See database

Want to know more about our Products and Services?

Get in touch. We're ready to help.

 

 

Frequently Asked Questions

Can mobility analytics inform sponsorship opportunities or brand activation events? keyboard_arrow_down

Mobility analytics can enhance what you know about who attends sporting events, concerts, festivals, shopping centers etc. It can be instrumental in determining if the experiential events, sampling campaigns or in-store promotions you sponsor attract the consumers that match your target audience.

Mobility data is an anonymized, permission-based data service, which uses data collected from location-enabled devices that were observed within a geofenced area defined by latitude and longitude. Our mobility data is collected only if consent is provided by the individual. See Mobility Analytics

How can data analytics help improve marketing campaign outcomes? keyboard_arrow_down

Using segmentation and behavioral databases, you can understand the needs and behaviors of consumer segments. You can then boost the effectiveness of offers and promotions by defining the right segments to target, creating the right message and sending that message through the optimal channels. See consumer insights

Do your databases follow best practices around privacy compliance and consumer protection? keyboard_arrow_down

We take privacy, compliance, and data governance very seriously, and we are very proud of receiving favorable SSAE CSAE 3416 SOC1 Type II ,SOC2 Type II, and HIPAA/HITECT audit reports after rigorous, independent reviews of our internal security controls. The reports represent certification with programs such as CSAE 3416 (Canadian Standard on Assurance Engagements (CSAE) 3416), AICPA (American Institute of Certified Public Accountants) and HIPAA-HITECH.

In addition, the source data used as inputs to our product development are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is safeguarded in client-specific, firewalled locations in secured data centers. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR). See our databases

 

 

Meet our Consumer Packaged Goods Practice Team

Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.

 

 

Tracey Matchett, Group Account Director

Tracey Matchett

U.S. Group Account Director

A veteran marketer with over 20 years of business development and retail expertise, Tracey Matchett is Environics Analytics’ U.S. Group Account Director, Retail and Consumer Packaged Goods. In that role, she spearheads the application of EA’s data-driven analytics and software to help U.S. retailers, real estate and consumer package goods companies better understand their trade areas, markets and customers as well as optimize site locations, territories and sales. Tracey started her career at Compusearch working for over a decade in consumer segmentation, location and predictive analytics with key retail and CPG companies. She most recently assisted leading U.S. retailers with their digital, mobile and omni-channel marketing initiatives.

 

 

Why Us

We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.

15 Years +

Corporate Growth

200+

Employees

2000 +

Clients

10 Offices

Across  North America

Over 40

Industry Partnerships

2019 logo Profit 500
2018 logo Profit 500
2017 Profit 500 logo
2016 Profit 500 logo

Meeting the highest standards of data security

AICPA SOC Logo

 

 

Consumer Packaged Goods Industry Insights and Trends

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

 

 

Amazon Go store among trend of e-commerce brands moving to retail stores

NFR 2019 Recap

Digital brands strive to make a personal connection.

Read the Blog

Shoptalk Retail Event 2018 Blog Post

Shoptalk 2018 Recap

The four biggest takeaways from Shoptalk 2018.

Read the Blog

icsc-recon-2018-4

ICSC Recon 2018 Recap

How shopping centres can use data to find the right marketing strategies.

Read the Blog

Map of US Consumer Demand

Webinar

Consumer Buying Power and Retail Market Power

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