Get powerful market insights using customized applications such as segmentation systems, merchandizing optimization, shopper insights, mobility analytics and channel analysis. Using data analytics, you can build stronger consumer connections and effective channel strategies.
Define your target market and differentiate your product offering and value proposition for each stage of the consumer lifecycle. Identify shopper patterns, optimize the merchandizing mix and forecast sales down to the neighborhood level. Analyze mobility data to determine who shops at retail locations, assess competitive activity and identify the best locations for activations and brand events.
Deliver the right message to the right consumer through the right channels. Use insights to differentiate brand messaging based on lifestyles, attitudes and values. Understand shopper habits by neighborhood or time of day to optimize local online spend. Inform your media strategies by understanding consumption habits and preferred marketing channels.
Better understand the online and in-store shopping habits and behavior of your key consumer segments. Analyze channel interaction and areas of opportunities across brick-and-mortar retailers, digital shopping platforms and direct to consumer channels. Align merchandizing strategies with channels that offer the most promising return on investment.
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
U.S. Group Account Director
A veteran marketer with over 20 years of business development and retail expertise, Tracey spearheads the application of EA’s data-driven analytics and software to help U.S. retailers, real estate, media and consumer package goods companies better understand their trade areas, markets and customers as well as optimize site locations, territories and sales. Tracey started her career at Compusearch working for over a decade in consumer segmentation, location and predictive analytics with key retail and CPG companies. She most recently assisted leading U.S. retailers with their digital, mobile and omnichannel marketing initiatives.
Enhance your data with our privacy compliant, authoritative databases. Choose from over 30 databases including demographic, segmentation, behavioral and lifestyle data. Here are a few of our popular databases that support the needs of the consumer packaged good industry.
By segmenting U.S. households into 68 unique lifestyle types, PRIZM® Premier incorporates data from demographics, consumer behavior and geographic data to help you better analyze and understand your consumers and markets.
Get a more complete profile of consumers in any trade area or location with mobility analytics. Mobile data can be instrumental in validating sponsorship opportunities, measuring brand visibility and tracking the customer journey.
Understand the purchasing behaviors, product consumption, media preferences, attitudes and lifestyle of your target market with Consumer Profiles and Mediamark Research and Intelligence (MRI) Profiles.
With Consumer Demand, create area rankings and understand current household spending habits by merchandise line item and retail store type. Analyze five year consumer expenditure trends based on growth rates and area demographic changes.
We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
How shopping centres can use data to find the right marketing strategies.