Use evidence-based decision making to meet the emerging needs of your customers. Data analytics can help you identify hidden opportunities, accelerate customer engagement, prioritize offers, influence digital adoption and identify at-risk customers. Whether
you are a national, regional or community bank, we have the expertise to help you create customer-centric, scalable solutions for the rapidly changing financial services sector.
Develop custom segments that leverage your brand equity and align with your strategic goals and objectives. Create rich personas to improve customer experience and increase engagement. Bolster acquisition efforts by locating prospective customers and identifying new markets most likely to respond to your value proposition.
Model your customers' potential value to prioritize your resources and customize your services to meet their individual needs. Predict next best offer to find new revenue streams and proactively identify and engage at-risk customers.
Identify the drivers that influence adoption of web and mobile banking while optimizing your distribution strategy. Gain deeper insights into market potential to identify areas of opportunity and underserved markets. Analyze mobility data to understand visitor patterns at your branches and those of your competitors.
Becoming a data-driven organization is a journey. A key question at the start of the journey is do I buy the data and services or build the capabilities internally? The following guide is designed to help you begin to chart your course. Complete with
the questions, considerations and insight you need to evaluate your options, this guide will help you begin to think about required actions in scaling your data-driven efforts while balancing your organization’s short and long term needs.
Download the guide below
"Environics was integral in helping us better understand our new and existing clients following our rebranding. Using a collaborative, data-driven approach, they were able to drive insights about our clients’ behaviour and develop invaluable personas of our top segments. We used these to target prospects and clients using an optimal media mix and more relevant communications of product offers through appropriate channels. Throughout our engagement, the team remained highly engaged and attentive."
“Always just a phone call away, the Environics Analytics team equipped us with the tools, training and collaborative support that resulted in significant insight into our business and an ability to translate that insight into winning campaigns.”
“In a saturated market, it’s more important than ever to engage the right members, at the right time, with the right message to earn their loyalty and more of their business. Thanks to our work with Environics Analytics, we now have the data and analytics to better understand our members when we make decisions.”
Enhance your store data with our privacy compliant, authoritative databases. Choose from over 30 databases including financial, demographic, segmentation and behavioral data. Here are a few of our popular databases that support the needs of the financial services industry.
Claritas Financial CLOUT® contains current-year and five-year projections of market penetration and dollar balances for more than 100 financial products including checking accounts, investments, credit cards, lines of credit and savings products.
Create a comprehensive picture of your customers according to shared
demographic, lifestyle and behavioral traits. Discover where they live and
understand their preferences to create more effective marketing strategies.
Track neighborhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. Data available across a wide range of census and geographic areas.
Enhance what you know about who walks into a branch or may have witnessed strategically placed outdoor advertising. Mobile data can be instrumental in site selection by identifying areas of higher potential value based on visitor patterns.
We pride ourselves on our ability to collaborative with your internal teams and external partners. At Environics Analytics, you'll get access to a broad range of data scientists, mathematicians, statisticians, geographers, developers and business and marketing strategists. With hundreds of years of cumulative experience, we're skilled in uncovering insights using analytics tools such as custom segmentation, predictive modeling and location intelligence. We also offer more than 30 databases containing over 20,000 variables enabling you to augment your data with market data for enhanced analysis.
If your organization is in the early stages of your analytics journey, we can provide training and support for your team and help you build a business case for bringing the tools and expertise needed for continuous analysis in-house. For many of our clients, our team does the work their internal teams don’t have the capacity or experience to complete. You'll find our approach extremely collaborative and flexible so we can provide you with solutions that scale easily to your needs and budget.
It is not uncommon for banks to conduct research on their customers or develop segments internally or through a third party. We have worked with many banks to help them take their strategic research segments and make them actionable at small area level. This helps link your strategy to your branches, marketing initiatives and regional tactics. For example, we can help you target millennials or the mass affluent population.
Many financial institutions have clean and accessible datasets on their current customers. However, this data is often limited to their current financial relationship with your organization and some pertinent demographic data collected as part of a product application. Augmenting your data with market data can help create a more robust picture of who your customers are and their needs. We offer a wealth of market data on financial preferences with your bank and your competitors including: digital behavior, psychographics, ethnicity and other demographic data not typically collected. Since this data is available at the zip code level, it can also help inform acquisition strategies with people who are not yet your customers and provide insight on how to better attract them to your brand. See databases
Absolutely. We are highly skilled at building analytical files that combine data from disparate sources. If you can provide us with a way to link customer data across different tables, we can do the rest.
Congratulations on wanting to foster a data-driven culture. The analytics journey starts with finding the right executive sponsor to support the cultural shift, understanding the data needs across all departments and levels of the organization and then building an analytics roadmap. Our team is highly skilled at helping you connect key stakeholders and develop a strong business plan, including aligning your data and analytics strategy to your business goals, creating an implementation plan and developing success metrics. Get in touch to discuss how we can help you kick-start your analytics journey. Contact us
We take privacy, compliance, and data governance very seriously, and we are very proud of receiving favorable SSAE CSAE 3416 SOC1 Type II ,SOC2 Type II, and HIPAA/HITECT audit reports after rigorous, independent reviews of our internal security controls. The reports represent certification with programs such as CSAE 3416 (Canadian Standard on Assurance Engagements (CSAE) 3416), AICPA (American Institute of Certified Public Accountants) and HIPAA-HITECH.
In addition, the source data used as inputs to our product development are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is safeguarded in client-specific, firewalled locations in secured data centers. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR). See our databases
Mobile analytics can enhance what you know about who attends sporting events, festivals, charity races, gallery openings etc. It can be instrumental in determining if sponsorship initiatives are aligned with your target market.
MobileScapes is an anonymized, permission-based data service, which uses data collected from location-enabled devices that were observed within a geofenced area defined by latitude and longitude. Our mobility data is collected only if consent or permission is provided by the individual. See MobileScapes
We have experience working with our clients to develop testing and measurement plans to assess the success of your segmentation, modeling, campaigns.
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Director, Business Development
Mark brings 20 years of experience helping brands leverage consumer insights to uncover opportunities and set marketing strategies. Beginning his career in the consumer packaged goods industry, he has held positions in account management, sales development
and leading client service teams. While the majority of his experience has been working with financial services companies across the banking, investment and insurance sectors, he has also worked closely with retailers, restaurants and automotive OEM’s.
He is passionate about helping brands understand what is possible when they put the consumer at the center of their strategy. Mark is based in Chicago and holds a Bachelor of Science degree in Business Administration with a marketing concentration
from Trinity University in San Antonio, Texas.
Senior Client Business Partner
Dave provides U.S. financial institutions—from national banks to credit unions—with strategic consulting on a wide variety of site location and analytics challenges. He joined the U.S. practice team after spending five years providing scalable and actionable insights to Canadian financial institutions, telecoms and insurers. Prior to Environics Analytics, he was a research officer at Parks Canada, where he was responsible for turning visitor data and travel and leisure trends into information the agency could use to improve their visitor
experience. Dave holds a Bachelor of Arts degree in economics and communications studies from Wilfrid Laurier University and completed the research analyst program at Georgian College.
We’ve got the expertise to help. With more than 700 years of cumulative senior leadership experience in the industry, we are the only analytics firm in North America to offer our broad range of privacy compliant, consumer and business databases,
proprietary software and team of industry professionals and partnerships.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
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