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Resources

Environics Analytics Webinars

Check below for registration links to upcoming webinars or to view previous presentations and recordings.

Webinars

Moving Forward with Recovery Planning and MobileScapes

 

COVID-19 has disrupted virtually every aspect of the world’s social and economic fabric. But as we edge toward the down-side of the curve, organizations of every kind have to plan for economic recovery. How do marketers and other decision-makers move forward in these uncharted waters? We believe the answer is threefold: 

 
  1. First, developing an understanding of consumers’ movement away from their homes – who are they, where they are going, for how long and how this is changing week-to-week (and importantly, how this compares relative to pre-pandemic patterns)
  2.  
  3. Second, differentiating these consumers and citizens based on their demographics, motivations and attitudes
  4.  
  5. Third, identifying the neighborhoods where these varying populations live in order to effectively reach and engage them
  6.  
Successfully accomplishing the steps above means leveraging new and existing data sources (including mobile movement data), incorporating innovative technologies and applying analytical and industry sector expertise – all within a privacy-compliant framework.
Learn more about some exciting additions to our MobileScapes product that can help businesses, not-for-profits and government agencies on the road to recovery.

Originally presented on August 13, 2020 at 2:00pm EST.

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Meet the Presenters

  Peter Miron

 

Peter Miron

SVP, Research and Development

 

Casey-Price

 

Casey Price

SVP of USA Sales

 

Jason Norfolk

 

Jason Norfolk

VP, Product Management

 


 

Here Come the Boomers

Marketing to an older population

 

Want to learn more about this large, wealthy and influential demographic group in the U.S and how to effectively market to this age group?

Over the past decade, and for the next two decades, America’s older population will rapidly grow and account for almost a third of the total population and nearly half of all households. In addition, they control significant wealth.

Join this presentation to learn about the growth and increasing buying power of the older population. It will suggest why the older population deserves more attention from marketers. It will also discuss ways that businesses might adjust to better accommodate the older population of today, which in many ways is different than the older population of past decades.

Originally Presented Thursday, April 16th, 2020, at 2:00 PM ET

 
 

View the Recording

 

Download Presentation

 

Meet the Presenter

 
Doug Norris
 
 
One of the leading experts on the census, Doug Norris, Ph.D., is a Senior Vice President and Chief Demographer at Environics Analytics. He assists companies, government agencies and non-profit organizations in using census and other statistical information for planning and marketing projects. And he frequently writes articles and delivers speeches on demographics, immigration, diversity and the family.