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Environics Analytics Webinars

Check below for registration links to upcoming webinars or to view previous presentations and recordings.


Census 2021 Data Release: Canadian Families, Households, Income and Veterans

Mother and two children hugging a soldier

The nuclear family is no longer the dominant Canadian household type, with the number of empty-nest and one-person households continuing to rise.

Hear from EA's Chief Demographer, Dr. Doug Norris, as he examines Statistics Canada's third release of 2021 Census data. Doug will explore all-new data on Canadian military experience—available for the first time—while also exploring the landscape of Canada's families, and households and their income profiles.


In this webinar, we examine:

  • The increasing diversity of Canadian families by household type
  • Income distribution across various groups of Canadians
  • The military experience of Canada's population and how it varies across the country


Originally presented on July 21, 2022 at 2:00 PM ET

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Meet the Presenter:



Doug Norris, PhD

Chief Demographer

Environics Analytics



Moving Forward with Recovery Planning and MobileScapes


COVID-19 has disrupted virtually every aspect of the world’s social and economic fabric. But as we edge toward the down-side of the curve, organizations of every kind have to plan for economic recovery. How do marketers and other decision-makers move forward in these uncharted waters? We believe the answer is threefold: 

  1. First, developing an understanding of consumers’ movement away from their homes – who are they, where they are going, for how long and how this is changing week-to-week (and importantly, how this compares relative to pre-pandemic patterns)
  3. Second, differentiating these consumers and citizens based on their demographics, motivations and attitudes
  5. Third, identifying the neighborhoods where these varying populations live in order to effectively reach and engage them
Successfully accomplishing the steps above means leveraging new and existing data sources (including mobile movement data), incorporating innovative technologies and applying analytical and industry sector expertise – all within a privacy-compliant framework.
Learn more about some exciting additions to our MobileScapes product that can help businesses, not-for-profits and government agencies on the road to recovery.

Originally presented on August 13, 2020 at 2:00pm EST.



Meet the Presenters

  Peter Miron


Peter Miron

SVP, Research and Development




Casey Price

SVP of USA Sales


Jason Norfolk


Jason Norfolk

VP, Product Management



Here Come the Boomers

Marketing to an older population


Want to learn more about this large, wealthy and influential demographic group in the U.S and how to effectively market to this age group?

Over the past decade, and for the next two decades, America’s older population will rapidly grow and account for almost a third of the total population and nearly half of all households. In addition, they control significant wealth.

Join this presentation to learn about the growth and increasing buying power of the older population. It will suggest why the older population deserves more attention from marketers. It will also discuss ways that businesses might adjust to better accommodate the older population of today, which in many ways is different than the older population of past decades.

Originally Presented Thursday, April 16th, 2020, at 2:00 PM ET


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Meet the Presenter

Doug Norris
One of the leading experts on the census, Doug Norris, Ph.D., is a Senior Vice President and Chief Demographer at Environics Analytics. He assists companies, government agencies and non-profit organizations in using census and other statistical information for planning and marketing projects. And he frequently writes articles and delivers speeches on demographics, immigration, diversity and the family.