Webinars

• Making The Move To Mobility Analytics

  Bring a new dimension to your customer insights

  Environics Analytics’ recently launched mobility analytics functionality in ENVISION5 is designed to support marketing and real estate related decisions for a wide range of industries. Combining the best practices in processing spatial data with privacy-friendly lifestyle segmentation, our mobility analytics allows businesses, not-for-profits and municipalities to identify who is visiting their locations, where they are coming from, how frequently they visit and how often they visit competitors. By quantifying how their trade areas and visitor profiles shift by time of day and day of week, organizations can better align their products, marketing and staffing by location. Environics Analytics’ Paul Tyndall, Vice President of Strategic Projects, will provide an overview of these services and their applications to help marketers develop fuller profiles of their patrons and create better customer experiences.

  View Event Recording

  Download Event Presentation Originally Presented Thursday, September 27, 2018, at 2:00 PM ET

  PAUL TYNDALL WILL SHARE INSIGHTS ON:

  The unique characteristics of mobility analytics that make it a highly valuable and exciting new resource for generating consumer insights—whether you have customer data or not Privacy compliant use cases to illustrate the types of insights that can be pulled from the growing mountain of mobility data points How mobility analytics can help businesses, retailers and shopping centres better understand their consumers without the need for implementing costly loyalty programs See what effect the competition is having on your business and discover if you’re cannibalizing your own sales

  MEET THE PRESENTER

  As Vice President, Strategic Projects, Paul Tyndall helps the team at Environics Analytics bring new product and service offerings to market. Paul has more than 20 years of experience working with data and analytics. Most recently, Paul led analytics, campaign design and member insights at Meridian Credit Union. Prior to that, he spent almost 10 years at RBC Royal Bank where he managed the modeling and segmentation team and oversaw the delivery of data-driven client knowledge and insights.

  
  

• Making The Move To Mobile Analytics with Paul Tyndall

  Identify Consumer Travel Patterns—Any Day, Any Time, Anywhere

  Environics Analytics’ recently launched mobile analytics services are designed to support marketing and real estate related decision making for a wide range of industries. Combining the best practices in processing spatial data with privacy-friendly lifestyle segmentation, our mobile analytics allows businesses, not-for-profits and municipalities to identify who is visiting their locations, where they are coming from, how frequently they visit and how often they visit competitors. By quantifying how their trade areas and visitor profiles shift by time of day and day of week, organizations can better align their products, marketing and staffing by location. Environics Analytics’ Paul Tyndall, Vice President of Strategic Projects, will provide an overview of these services and their applications to help marketers develop fuller profiles of their patrons and create better customer experiences.

  View Event Recording Download Event Presentation

  Originally Webcast on Thursday, March 29, 2018, at 2:00 PM ET Duration: 57 Minutes

  PAUL TYNDALL WILL SHARE INSIGHTS ON:

  The unique characteristics of mobile data that make it a highly valuable and exciting new resource for generating consumer insights—whether you have customer data or not Privacy compliant use cases to illustrate the types of insights that can be pulled from the growing mountain of mobile data points How mobile analytics can help businesses, retailers and shopping centres better understand their consumers without the need for implementing costly loyalty programs See what effect the competition is having on your business and discover if you’re cannibalizing your own sales

  MEET THE PRESENTER

  As Vice President, Strategic Projects, Paul Tyndall helps the team at Environics Analytics bring new product and service offerings to market. Paul has more than 20 years of experience working with data and analytics. Most recently, Paul led analytics, campaign design and member insights at Meridian Credit Union. Prior to that, he spent almost 10 years at RBC Royal Bank where he managed the modelling and segmentation team and oversaw the delivery of data-driven client knowledge and insights.

• First Look at Consumer Buying Power and Retail Market Power

  Environics Analytics presents the release of the new Consumer Buying Power and Retail Market Power databases. With notable improvements and changes, these databases allow users to conduct comprehensive expenditure analysis as well as identifying gaps in supply and demand in existing and potential trade areas. Sean Howard, Senior Vice President of Research and Development and Nuno Ricardo, Senior Data Product Manager, present product capabilities and use cases, while Jason Norfolk, Vice President of Product Management, showcases CBP and RMP reports and maps within ENVISION5. Consumer Buying Power provides current-year estimates and five-year projections of consumer demand for a variety of merchandise items, retail stores and Yellow Pages category headings. Retail Market Power provides estimates of total market supply and demand to identify opportunity gaps for any trade area in the United States.

  View Event Recording Download Event Presentation

  Originally Presented on Thursday, March 15, 2018, at 2:00 PM ET

  Meet the Presenters

  As Senior Vice President, Research & Development, Sean Howard oversees the development of products and client solutions using census demographics and geography. A trained urban geographer, he previously worked as a GIS specialist at GeoDan and Associates where he managed a number of research projects in applied geography.

  A Senior Data Product Manager, Nuno Ricardo is responsible for Environics Analytics’ databases and third-party databases from Claritas and other key partners. He serves as the liaison among EA’s research and development, data providers and sales teams to ensure products meet client needs. Nuno has over 10 years of experience in the marketing analytics industry as a member of the Nielsen Claritas product team and the Esri ArcGIS online content team focused on demographic data and segmentation systems.

  As Vice President of Product Management, Jason Norfolk oversees Environics Analytics’ U.S. product lines, directing the development of new products, including software-driven solutions and automated client insights. He collaborates with all EA teams, including sales, software development and marketing, to develop a strategic plan for the U.S. suite of products and services. Jason has over 15 years of experience providing marketing analytics solutions using a wide variety of software applications, data sources and custom projects.

• Five Ways the 2016 Census Affects Marketers With Dr. Doug Norris and Rupen Seoni

  For the last two years Statistics Canada has being rolling out the results of the 2016 Census in six phases. Now that all of the Census data has been released, what does it all mean? On February 15, 2018, Doug Norris, Environics Analytics' Chief Demographer, and Rupen Seoni, Senior Vice President and Practice Leader, identify the key trends from the 2016 Census and discuss the implications for marketers.

  View Event Recording Download Event Presentation Originally Presented on Thursday, February 15, 2018, at 2:00 PM ET

  Doug Norris and Rupen Seoni share insights on:

  Population growth and decline Canada’s aging population Wide variations in growth of households by age and type A growing and changing cultural mix Young Millennial women

  Meet the Presenters One of Canada’s leading experts on the Census, Doug Norris, Ph.D., is a Senior Vice President and Chief Demographer at Environics Analytics. He joined EA in 2006 after nearly 30 years with Statistics Canada, where he served as Director General of Social and Demographic Statistics. Currently, he assists companies, government agencies and not-for-profit organizations in using census and other statistical information for planning and marketing projects. Senior Vice President and Practice Leader at Environics Analytics, Rupen Seoni leads the public sector, non-profit and consumer goods practice. He brings over 20 years of experience in market analytics, working with market leaders to unlock the value of information in decision-making and business strategy.

• Introducing Enhanced Mapping and Reporting in ENVISION5

  We are pleased to announce the June 30 launch of several key mapping features, enhanced functionality and new reports in ENVISION5, the business intelligence platform that provides authoritative databases and tools for customer segmentation, site evaluation, media planning and target marketing. All of the ENVISION5 enhancements are designed to improve the user experience and deliver more functionality while offering the most up-to-date data.
  
  As part of the update, we are releasing several mapping enhancements that were built on top of ArcGIS Server and offer users more tools and options. In addition, new reporting features allow users to create custom variables or specify those variables used most often as “favorites.” The update also includes a number of new reports, including Consumption Profiles, Correlation Reports and new Variable Rankings Reports.
  
  Orignally webcast on Thursday, July 20, 2017
  Duration: 52 Minutes
  
  View Event Recording (Registration Required)
  
  

• The New PRIZM5 Spectra

  Consumer Packaged Goods Insights that Drive Deeper Engagement
  
  On June 12th, Environics Analytics will launch new Consumer Packaged Goods data products and models as part of the new PRIZM5 Spectra. Combining the strength of EA’s PRIZM5 segmentation system with the tracked buying patterns from the Homescan^® panel, PRIZM5 Spectra gives CPG companies a deeper understanding of who buys which products: their own and those of competitors. With PRIZM5 Spectra, EA clients can link buyer profiles to over 20,000 data points, including information on cultural diversity, health, psychographics and digital media usage. On its own or combined with EA’s new Spectra Trade Areas, PRIZM5 Spectra’s enhanced functionality gives organizations the insights they need to refine their primary research and optimize their strategies for in-store activation, as well as in-home and out-of-home engagement. In this webinar, EA Practice Leader Rupen Seoni provides an overview of the new offering for the Canadian market to help businesses connect with consumers in today’s increasingly competitive landscape. 
  
  RUPEN SEONI WILL SHARE INSIGHTS ON: 
  • Leveraging the power of PRIZM5 Spectra with the product data from Homescan to understand who buys which products. 
  • How new probabilistic store trade areas can enhance your store-level activation by enabling you to get deeper insights into the ”fit” between your target audience and the people who could be shopping at preferred banners or individual stores. 
  • How PRIZM5 Spectra can help you optimize your traditional and digital media plans for engaging your target buyers. 
  
  MEET THE PRESENTER 
  
  Senior Vice President and Practice Leader at Environics Analytics, Rupen Seoni leads an industry practice area that includes consumer goods. He brings to his position over twenty years of experience in marketing analytics, working with organizations of all sizes to unlock the value of information in decision-making and business strategy. He specializes in helping organizations understand population trends, segmentation and performance benchmarking. Rupen earned a master’s degree in urban planning and held positions with Nielsen, Compusearch, Campbell Soup and CIBC prior to joining Environics Analytics.
  Orignally webcast on Thursday, June 8, 2017
  Duration: 32 Minutes
  
  View Event Recording (Registration Required)
  
  Download Event Presentation
  
  
  

• HouseholdSpend and FoodSpend 2016

  How do Canadians spend their money? Where can we find big spenders on any category, from women’s clothing to frozen fish, and cell phone service to restaurant dinners? And which categories will perform the best during an economic boom – or bust?
  
  Join Environics Analytics for a free webinar exploring answers to these questions and more, using newly-released data from our HouseholdSpend and FoodSpend 2016 datasets. You’ll learn how these tools can help you evaluate market share, find hot spots, and identify new product and service opportunities. And we’ll go behind the scenes to describe some new enhancements to these datasets, and how they were developed. 
  
  HouseholdSpend provides current estimates of annual expenditures for 471 variables spanning 17 categories of goods and services used by Canadian households. 
  
  FoodSpend provides current estimates of annual expenditures for 286 food-related purchases by Canadian households, including grocery and restaurant related spending.
  
  Meet the presenters:
  
  Michele Sexsmith, Senior Vice President and Practice Leader for the retail, media, restaurant and real estate industries
  
  Peter Miron, Vice President of Economic Data
  
  Originally Webcast November 3, 2016
  Duration: 50 Minutes
  
  View Event Recording (Registration Required)
  Download Event Presentation