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Environics Analytics Webinars

Check below for registration links to upcoming webinars or to view previous presentations and recordings.

First-Party Data: New Approaches to Drive Revenue and ROI

Left side shows Environics Analytics logo and LiveRamp logo. Right side shows a person looking at data on a monitor and laptop.

We know marketing today is more challenging than ever. But the pressure to prove ROI on marketing investments — both ad spend and ad tech — remains constant. To deliver the results the C-suite is looking for organizations need to approach things differently – they need to collaborate.

From evaluating sponsorship opportunities to optimizing media targeting, data collaboration has never been more important as part of a first-party data strategy. But effective collaboration and measurement of outcomes require the right technology, applications, data and expertise (including privacy and governance), orchestrated to work seamlessly across a range of use cases.

On June 5th, join Evan Wood (Chief Strategy Officer | Environics Analytics) and Daniella Harkins (SVP, Product, Go-to-Market | LiveRamp) to learn more about effective data collaboration, explore industry use cases and review options — including audience targeting and cross-channel measurement — for advertisers, publishers and agencies.

This webinar will cover:

  • The imperative for first-party data collaboration
  • An identity solution that makes sense for Canada
  • Audience targeting and scaled addressability using a cloud-first interoperable platform
  • Transparent measurement and impact of advertising spend in the open web and walled gardens
  • Industry applications and case studies for retail, financial services, packaged goods and travel
Originally presented on June 05, 2024 at 2:00 PM ET

Meet the Presenters:

  • Headshot of Evan Wood of Environics Analytics Thumbnail

    Evan Wood

    EVP and Chief Strategy Officer
    Environics Analytics
  • Headshot of Daniella Harkins of LiveRamp Thumbnail

    Daniella Harkins

    SVP, Product Go To Market

Census 2021 Data Release: Canadian Families, Households, Income and Veterans

The nuclear family is no longer the dominant Canadian household type, with the number of empty-nest and one-person households continuing to rise.

Hear from EA's Chief Demographer, Dr. Doug Norris, as he examines Statistics Canada's third release of 2021 Census data. Doug will explore all-new data on Canadian military experience—available for the first time—while also exploring the landscape of Canada's families, and households and their income profiles.

This webinar will cover:

  • The increasing diversity of Canadian families by household type
  • Income distribution across various groups of Canadians
  • The military experience of Canada's population and how it varies across the country
Originally presented on July 21, 2022 at 2:00 PM ET

Meet the Presenters:

  • Dr. Doug Norris Thumbnail

    Dr. Doug Norris

    Senior Vice President & Chief Demographer
    Environics Analytics

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