Webinars

The nuclear family is no longer the dominant Canadian household type, with the number of empty-nest and one-person households continuing to rise.

Hear from EA's Chief Demographer, Dr. Doug Norris, as he examines Statistics Canada's third release of 2021 Census data. Doug will explore all-new data on Canadian military experience—available for the first time—while also exploring the landscape of Canada's families, and households and their income profiles.

In this webinar, we examine:

• The increasing diversity of Canadian families by household type
  
• Income distribution across various groups of Canadians
  
• The military experience of Canada's population and how it varies across the country

Originally presented on July 21, 2022 at 2:00 PM ET

Meet the Presenter:

Doug Norris, PhD

Chief Demographer

Environics Analytics

COVID-19 has disrupted virtually every aspect of the world’s social and economic fabric. But as we edge toward the down-side of the curve, organizations of every kind have to plan for economic recovery. How do marketers and other decision-makers move forward in these uncharted waters? We believe the answer is threefold: 

1. First, developing an understanding of consumers’ movement away from their homes – who are they, where they are going, for how long and how this is changing week-to-week (and importantly, how this compares relative to pre-pandemic patterns)
 
2. Second, differentiating these consumers and citizens based on their demographics, motivations and attitudes
 
3. Third, identifying the neighborhoods where these varying populations live in order to effectively reach and engage them
 

Originally presented on August 13, 2020 at 2:00pm EST.

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Meet the Presenters

Peter Miron

SVP, Research and Development

Casey Price

SVP of USA Sales

Jason Norfolk

VP, Product Management

Marketing to an older population

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