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Data

Mobile Analytics

Mobile movement data, updated daily

Mobile analytics help businesses and organizations enhance what they know about consumer and citizen movement patterns using privacy-compliant mobile movement data collected from location-enabled mobile devices. 

MobileScapes is the most accurate, comprehensive and up-to-date mobile movement database available for marketing and business applications. Choose from three easily accessible configurations, MobileScapes ENVISION, MobileScapes Out & About and MobileScapes Plus to suit your various business needs. The MobileScapes database combines anonymized and permission-based data collected from location-enabled mobile devices and employs best practices in spatial data processing and analysis. Data is available at the ZIP+4 level and can be linked to EA’s 20,000 data points including demographic, lifestyle, social values and spending information from our PRIZM Premier segmentation system, which makes it possible to develop detailed profiles of consumers in any trade area or location whether you have customer data or not. 

Use MobileScapes to identify who is visiting your locations, how often, and where they live and work to make informed decisions around products, program development, marketing, messaging, recovery planning and staffing levels.

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Easily accessible

Access via EA’s analytics platforms or as data extract files and in project work
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Near real-time

Updated daily to better understand the movement patterns of Americans
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Privacy compliant

High-quality, anonymized and permission-based data

Need mobile movement data to inform your recovery strategy?



MobileScapes Product Suite

MobileScapes by Environics Analytics is the most comprehensive, accurate and up-to-date mobile movement database available for marketing and business applications. Choose from three easily accessible configurations to suit your various business needs: MobileScapes Out & About, MobileScapes ENVISION and MobileScapes Plus.

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MobileScapes Out & About

Discover who is starting to leave home as the economy re-opens, where they are going and at what time of day. Inform recovery plans using weekly monitoring reports to compare out-and-about activity week-over-week or versus the same time last year.

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MobileScapes ENVISION

Now ENVISION users can quickly analyze large volumes of mobile movement data by location using hand-drawn polygons or existing location files. Easily connect mobile movement data to EA's 20,000 data points to derive key insights and link to dashboards and custom reports.

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MobileScapes Plus

Access standard and customized mobile movement data extracts, including weekly reports or as flat files. Choose weighted or unweighted data options for maximum flexibility.

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Mobile Movement Data and Recovery Planning

Connecting mobile movement data with traditional data provides incremental and actionable insights on consumers and citizens – their movement patterns, where they live, shop and play, as well as where and how to connect with them.

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About the MobileScapes Database

Accurate, anonymized and privacy-compliant mobile movement data accessible by MobileScapes ENVISION, MobileScapes Out & About and MobileScapes Plus.

 

  • Updated daily
  • Weighted or unweighted data options for maximum flexibility
  • Available at the ZIP+4 level and linked to EA's 20,000 data points
    • Easily accessible through EA’s analytics platforms and as data extract files and in project work
      • Integrate mobile movement data with EA's PRIZM Premier segmentation system to develop detailed profiles of consumers in any trade area or location whether you have customer data or not

       

      For release notes and more information, visit our community site.

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      Answer Important Sector-Specific Questions, Quickly

      Government: Who is starting to frequent local businesses? Or use public transportation?

      Retail: How quickly are different parts of the population heading back to bricks-and-mortar locations? How do changing shopper patterns impact staffing and store hours?

      Financial: Are the same segments coming back to branches as during pre-pandemic times? Which audiences are a priority for additional online services?

      Grocery and CPG: How have shopper patterns changed pre- and post-pandemic? How can this help with sales forecasting?

      Travel and tourism: How do visitor volumes to a region compare to the same time last year? Who is most likely to come back?

         
         

       

      MobileScapes and Recovery Planning

      How do marketers and other decision-makers move forward in these uncharted waters? We believe the answer is threefold:

      1. Develop an understanding of consumers’ movement away from their homes – who are they, where they are going, for how long and how this is changing week-to-week (and importantly, how this compares relative to pre-pandemic patterns)
      2. Differentiate these consumers and citizens based on their demographics, motivations and attitudes
      3. Identify the neighborhoods where these varying populations live in order to effectively reach and engage them

      Successfully accomplishing the steps above means leveraging new and existing data sources, including mobile movement data, incorporating innovative technologies and applying analytical and industry sector expertise – all within a privacy-compliant framework.

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      Ready to really understand your customers? 

      Connect your data to mobile movement data

      Privacy Compliant Mobile Movement Data

       

      The MobileScapes database uses privacy-compliant, anonymized and permission-based mobile movement data collected from apps that are location-enabled on mobile devices. Our mobility data are collected only if consent or permission is provided by the individual to ensure complete privacy-compliance. 

      Environics Analytics is committed to protecting consumer privacy and data security in all respects, including our use of mobile movement data. We actively participate in industry and association conversations in these areas, creating policies that protect individuals and allow for the responsible use of data. For more information, see our privacy policy.

      Mobile Movement Data Insights and Trends

       Read about EA's recent mobile movement studies covered by the media, timely analysis from our industry experts and insights on how organizations are looking to mobile movement data and mobile analytics to inform their recovery planning.

       

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      Retail is Re-Opening — Who Will Come…and How Fast?

      We compared two malls in Houston, Texas using mobile movement and demographic data to demonstrate the value of data and analytics for retailers as they plan for re-opening.

      Read more

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      Americans' Compliance with COVID-19 Restrictions

      Did all Americans comply with stay-home orders? We used our extensive data to better understand where populations are still leaving their homes and who those populations are.

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      New Store Prototype? Key Considerations for Retailers

      How we helped a retailer with very limited data successfully expand their new store prototype in new and existing markets.

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      Solutions for Banks and Credit Unions

      With over 10 million American workers filing for unemployment in recent weeks, where should financial institutions be focusing their outreach efforts?

      Read more