Mobile Analytics
Mobile movement data, updated daily
Mobile analytics help businesses and organizations enhance what they know about consumer and citizen movement patterns using privacy-compliant mobile movement data collected from location-enabled mobile devices.
MobileScapes is the most accurate, comprehensive and up-to-date mobile movement database available for marketing and business applications. It is developed from permission-based data collected by our trusted suppliers, using location-enabled apps. The data are de-identified by our suppliers before they are sent to Environics Analytics and then modelled using the best spatial data processing and analysis practices. Data is available at the ZIP+4 level and can be linked to EA’s 20,000 data points including demographic, lifestyle, social values and spending information from our PRIZM Premier segmentation system, which makes it possible to develop detailed profiles of consumers in any trade area or location whether you have customer data or not.
Use MobileScapes to learn about locations visited or competitor locations, how often, and where they live and work to inform decisions around products, program development, marketing, messaging, recovery planning and staffing levels.
Access via EA’s analytics platforms or as data extract files and in project work
Updated daily to better understand the movement patterns of Americans
High-quality and anonymized sourced from de-identified permission-based data
Need mobile movement data to inform your recovery strategy?
MobileScapes ENVISION
Now ENVISION users can quickly analyze large volumes of mobile movement data by location using hand-drawn polygons or existing location files. Easily connect mobile movement data to EA's 20,000 data points to derive key insights and link to dashboards and custom reports.
Mobile Movement Data and Recovery Planning
Connecting mobile movement data with traditional data provides incremental and actionable insights on consumers and citizens – their movement patterns, where they live, shop and play, as well as where and how to connect with them.
About the MobileScapes Database
Accurate, anonymized and privacy-compliant mobile movement data accessible by MobileScapes ENVISION or via project work.
- Updated daily
- Available at the ZIP+4 level and linked to EA's 20,000 data points
- Easily accessible through EA’s analytics platforms and as data extract files and in project work
- Integrate mobile movement data with EA's PRIZM Premier segmentation system to develop detailed profiles of consumers in any trade area or location whether you have customer data or not
For release notes and more information, visit our community site.
Answer Important Sector-Specific Questions, Quickly
Government: Which groups of residents are starting to frequent local businesses? Or use public transportation?
Retail: How quickly are different parts of the population heading back to bricks-and-mortar locations? How do changing shopper patterns impact staffing and store hours?
Financial: Are the same segments coming back to branches as during pre-pandemic times? Which audiences are a priority for additional online services?
Grocery and CPG: How have shopper patterns changed pre- and post-pandemic? How can this help with sales forecasting?
Travel and tourism: How do visitor volumes to a region compare to the same time last year? Who is most likely to come back?
Webinar: MobileScapes and Recovery Planning
How do marketers and other decision-makers move forward in these uncharted waters? We believe the answer is threefold:
- Develop an understanding of consumers’ movement away from their homes – who are they, where they are going, for how long and how this is changing week-to-week (and importantly, how this compares relative to pre-pandemic patterns)
- Differentiate these consumers and citizens based on their demographics, motivations and attitudes
- Identify the neighborhoods where these varying populations live in order to effectively reach and engage them
Successfully accomplishing the steps above means leveraging new and existing data sources, including mobile movement data, incorporating innovative technologies and applying analytical and industry sector expertise – all within a privacy-compliant framework.
Ready to really understand your customers?
Connect your data to mobile movement data
Mobile Analytics FAQs
Privacy Compliant Mobile Movement Data
The MobileScapes database represents privacy-compliant and anonymized mobile movement data collected by our trusted suppliers from permission-based apps that are location-enabled on mobile devices.
Environics Analytics is committed to protecting consumer privacy and data security in all respects, including our use of mobile movement data. We actively participate in industry and association conversations in these areas, creating policies that protect individuals and allow for the responsible use of data. For more information, see our privacy policy.
Mobile Movement Data Insights and Trends
Read about EA's recent mobile movement studies covered by the media, timely analysis from our industry experts and insights on how organizations are looking to mobile movement data and mobile analytics to inform their recovery planning.
We compared two malls in Houston, Texas using mobile movement and demographic data to demonstrate the value of data and analytics for retailers as they plan for re-opening.
Did all Americans comply with stay-home orders? We used our extensive data to better understand where populations are still leaving their homes and who those populations are.
How we helped a retailer with very limited data successfully expand their new store prototype in new and existing markets.
With over 10 million American workers filing for unemployment in recent weeks, where should financial institutions be focusing their outreach efforts?
