Data and analytics map output

Data

Demographic

Reach your best customers, track neighborhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. We offer two databases based on U.S. Census and American Community Survey data.


  • Claritas Pop-Facts® Premier features variables on population, family structure, household size and type, ethnic diversity, labour force participation and income—including both averages and distributions.

Want to know more about Demographic Data? We're here to help.

Map showing Segmentation data in the US

Segmentation

Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.

Map showing Behavioral data in the US

Behavioral

Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.

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