Map showing Canadian smokers

Data

Demographic

Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status.

We offer five proprietary databases built from multiple sources, including the Census and National Household Survey.

  • CensusPlus is a comprehensive set of demographic variables available for standard census geographies or custom trade areas.
  • DemoStats features variables, including both averages and distributions, on population, family structure, household size and type, ethnic diversity, labour force participation and income.
  • DaytimePop estimates the population that’s reachable in any geographic area during daytime hours.
  • CrimeStats uses statistics, demographics and computer modelling to determine the likelihood of crime for any location in Canada, the U.S. and the U.K.
  • AccultuRates helps determine the acculturation levels within Canada’s two largest visible minority groups: Chinese and South Asian populations.

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Map of CAN Segmentation Data for PRIZM5 Spectra

Segmentation

Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM5, Canada’s leading consumer segmentation system. 

CAN Behavioural Data showing Quick Service Restaurants

Behavioural

Develop more engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 10 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. These data can all be linked to PRIZM5 segments and to the postal code (FSALDU) level.  

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Keep up to date on the latest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.

 

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