Grow your business with cannabis analytics.
The cannabis industry continues to evolve. Licensed producers, regulators and retailers need to understand the unique consumer dynamics of the sector through data-driven insights. From choosing the right store location based on its trading area, to how and why cannabis is consumed, we provide cannabis industry-specific, timely and actionable insights.
Who is my best cannabis consumer?
Get to know who your consumers are through cannabis-specific data sets driving industry-leading consumer segmentation. Size your market by identifying trends within the cannabis landscape and beyond. Activate your loyalty program data with EA’s market data for deeper, actionable insights.
How can I optimize local and digital marketing?
In a heavily-regulated industry like cannabis, maximizing marketing ROI is critical. Focus marketing investment with cannabis-specific data linked to targeted communication optimization. Leverage data based on products, geolocation, branding and media usage to reach the right customers with appropriate messaging across different channels.
Where are the markets for site location expansion?
Whether growing or optimizing your cannabis retail network, we identify optimal store locations by leveraging trade area analysis, including attitudes toward cannabis, demographics and social values. Through mobile movement analytics, you can understand shoppers in specific locations and whether your store meets the needs and expectations of consumers. Plus, access modelling to see changes in any area you choose.
We Know Data
Enhance your customer data with our privacy-compliant, authoritative databases. Choose from over 45 databases including demographic, segmentation, behavioral and lifestyle data. Here are a few of our popular databases that support the needs of the cannabis industry.
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Why Us
We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.
Meeting the highest standards of data security
PRIZM Premier is a registered trademark of Claritas, LLC.