Discover new opportunities with prospects and allocate subscriber marketing investments strategically. Distinguish between “cord-cutters”, “early adopters” and “fully connected” subscribers, analyze trade areas to determine
households purchasing behaviors, develop product-specific promotions and create targeted advertising campaigns.
Create a single, shared view of your subscribers across the enterprise. Using profiling and segmentation, build a common language within your organization and create a more consistent experience across all channels. Reduce churn by allocating resources to the areas of highest-value. Predict the next best products to accelerate growth with new subscribers and proactively identify and engage those at-risk.
Attract more prospects by identifying the factors that influence purchase decisions and targeting consumers most likely to respond to your product and service offerings. Analyze data to determine who shops brick and mortar vs. online, assess competitive activity and identify the best locations for activations and brand events.
Use comprehensive consumer insights to maximize the effectiveness of your marketing budget. Differentiate brand messaging based on lifestyles, attitudes and values. With mobile analytics, you can track and profile those who have been exposed to your outdoor advertising and who has visited your retail locations at various times of day. Inform your execution strategies by understanding consumers’ consumption habits, media preferences and preferred marketing channels.
"We used to sell boards manually, but now we can profile our boards using a data-based system. Our whole approach shifted to where we tell our clients, ‘it’s not about where you want to be but who you want to reach.'"
“We now have a single segmentation system across the enterprise. We’ve created a lot of enthusiasm across the company.“
“If a customer had only one transaction with us, we could never estimate their potential, but with PRIZM we are able to get a sense of what that might be. If we can up our incremental transactions by just a tiny bit, that's a huge win.”
Enhance your marketing initiatives with our privacy compliant, authoritative databases. Choose from over 45 databases including demographic, segmentation, behavioral and lifestyle data. Here are a few key databases that support the telecommunications industry.
Analyze, understand and reach your subscribers more effectively by leveraging PRIZM Premier consumer segmentation system. PRIZM Premier combines demographics, consumer behavior and geographic data to segment U.S. households into 68 unique lifestyle types.
Understand the purchasing behaviors, product consumption, media preferences, attitudes and lifestyles of your target market with Consumer Profiles and Mediamark Research and Intelligence (MRI) Profiles.
Track consumer growth patterns and forecast trends across gender, age, education, housing, cultural diversity, occupation, income levels and marital status. Data are available across a wide range of census and geographic areas.
Using segmentation and behavioral databases, you can understand the needs and behaviors of your target market. You can then boost the effectiveness of offers and promotions by defining the right segments to target and creating the right message sent through the optimal channels.
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Mobile Analytics can enhance what you know about who attends sporting events, concerts, festivals, shopping centers, etc. It can be instrumental in determining if the experiential events, sampling campaigns or in-store promotions you sponsor attract the consumers that match your target audience.
It can also be used to identify consumers and their behaviors at competitive locations. We use mobile data that is an anonymized and permission-based collected from location-enabled devices that were observed within a geofenced area defined by latitude and longitude. Our mobile data is collected only if consent is provided by the individual.
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Our data is fully privacy compliant. We take privacy, compliance, and data governance very seriously, and we are very proud of our SOC certification from the American Institute of Certified Public Accountants (AICPA). In addition, we only use data as inputs in our product development that are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is kept in client-specific firewalled locations in secured data centres. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR).
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Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Senior Vice President and Practice Leader
As the leader for telecommunications, media and agencies, Peter blends consumer insights with consumer data to develop innovative strategies that increase customer acquisition, engagement and retention. Peter has over 25 years of experience in engaging prospects and customers through direct marketing, CRM, lifecycle management and multi-channel strategies. He has driven profitable customer growth for leading retail, telecom and financial services companies, including Equifax, monster.com, Shoppers Drug Mart, BMO, Cincinnati Bell and Mitsubishi. Prior to joining EA, Peter was Vice President of Marketing Sciences at McCann, Vice President of Loyalty & Digital at Shoppers Drug Mart and Senior Vice President, CRM at Proximity. He holds a Bachelor of Environmental Studies degree from the University of Waterloo.
Vice President, Sales
As Vice President of Sales, Jim Green provides high-quality service and support for EA applications and data products for our clients in the telco, media and agency categories. From developing marketing research tools and selling media products to creating
digital studies and developing advertising campaigns, Jim has more than 25 years of experience in senior positions in marketing, sales and business development. Prior to joining EA, he served as the Senior Director, Client Management at Generation5
and was an Account Manager for AC Nielsen Co. of Canada. In addition, he held executive-level positions at KidsFutures Inc., DCCI (now Telmetrics) and DAC Group. Jim is the recipient of a Bachelor’s degree in economics from the University of
Waterloo and has a certificate in human resources and marketing management from Ryerson University.
Director, Account Management
An Account Director at Environics Analytics, Andrea Longman helps clients solve their business challenges by employing best practices in analytics and her business experience as a marketer and geographer. Andrea has broad experience in financial and retail
industries, including leadership positions at Aviva Canada, Nielsen, Royal & SunAlliance and Compusearch. She holds an Honours Bachelor of Arts degree in applied geography from Ryerson University, a Bachelor of Arts degree in English from Carleton
University and a professional certificate in customer relationship management and Chartered Marketer designation from the CMA.
We’ve got the expertise to help. With decades of leadership and experience in the industry, we offer a broad range of privacy compliant, consumer and business databases, proprietary software and a team of industry professionals.
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