Data and analytics map output

Data

Geographic

Working with popular GIS software products, link customer data to geographic areas to help improve site selection and location analysis, strategic planning, product distribution and competitor analysis. We offer a suite of mapping and data products for use in media planning, target marketing and consumer profiling.


  • Streets and Boundaries consists of nationwide digital mapping layers provided by TomTom® that is constantly updated with new information for use in our business intelligence platform, ENVISION5 (base maps created by ArcGIS Online). The data includes U.S. Census geographies, Nielsen designated market areas (DMAs) and postal boundaries, metropolitan area boundaries and map enhancement layers, which include layers such as streets, roads, highways, railroads, water features and landmarks. The layers align with U.S. street network files, which also can be provided as a display-only version for routing and geocoding. Streets and Boundaries files are used for a variety of applications: site selection, target marketing, strategic planning and product distribution.

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Map showing Segmentation data in the US

Segmentation

Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.

 
US map showing shopping malls traffic counts

Location

Identify expansion opportunities, target consumers with precision, analyze the competition and align services with the needs of the community. Create compelling maps that work with popular GIS software products. The street and boundary data comes from industry leading data partners and includes points of interest—retail locations, schools, waterways, parks and bus terminals—that can be added on thematic layers.

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