Build customer relationships and reduce cumulative organizational risk using data and analytics tools. Whether you want to enrich your internal data or build models to predict fraudulent behavior, we have the expertise to help you create customer-centric, scalable solutions that engage customers, win prospects, improve operations and drive business results.
Profile your best prospects and enhance the online application process by understanding their lifestage and financial well being. Differentiate your marketing messaging based on lifestyle, attitudes and values. Improve ROI on your media spend by investing according to your customers’ media consumption habits and preferred marketing channels.
Deliver an exemplary customer experience by understanding your base. Develop rich personas, outline their needs and then efficiently invest resources to develop next best products, identify cross-sell opportunities and improve retention. Optimize digital channels and leverage data to incentivize behaviors through wellness and loss prevention programs.
Broaden your analytical capabilities by augmenting your internal data with market data. Build stronger pricing and risk models with data such as demographic trends, wealth indicators, health behavior, vehicle ownership and neighborhood crime rates. Understand the health and wellness of the community, gauge your risk in the marketplace, and reduce the incidence of fraudulent claims.
Enhance your data with our privacy compliant, authoritative databases. Choose from over 45 databases including financial, demographic, segmentation and behavioural data. Here are a few of our popular databases that support the needs of the insurance industry.
Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies.
Claritas Insurance CLOUT® includes current-year estimates and five-year projections of usage and demand for insurance products and services such as automobile, life, medical, residential, disability and long-term care policies.
Track neighborhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. Data available across a wide range of census and geographic areas.
Claritas Insurance Product Profiles provides users with powerful insights into their customers’ insurance behavior and attitudes towards insurance products and services, including types, number and value of policies owned and used.
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Director, Business Development
Mark brings 20 years of experience helping brands leverage consumer insights to uncover opportunities and set marketing strategies. Beginning his career in the consumer packaged goods industry, he has held positions in account management, sales development and leading client service teams. While the majority of his experience has been working with financial services companies across the banking, investment and insurance sectors, he has also worked closely with retailers, restaurants and automotive OEM’s. He is passionate about helping brands understand what is possible when they put the consumer at the center of their strategy. Mark is based in Chicago and holds a Bachelor of Science degree in Business Administration with a marketing concentration from Trinity University in San Antonio, Texas.We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
Implications of interest rate increases on discretionary spending.
How the data-rich financial sector can benefit from mobile analytics.