Improve adoption rates and lower costs of programs such as conservation, low income and e-billing. Acquire customers using the right rate plan and service offering by better understanding their needs and attitudes. Strengthen your connection to your customer base and the value of your brand by creating a customer-centric organization according to customer expectations, values and attitudes.
Engage your customers. Discover innovative ways to promote your programs such as energy conservation or paperless billing. Use predictive modeling to build collection models. Segment your customers and discover the factors that enable and hinder program adoption. Then, identify incentives and methods of delivery to increase program attractiveness by customer segment.
As an energy retailer or a utility offering products and services, you can bolster acquisition efforts by locating prospective customers and identifying new markets most likely to respond to your offering. Leverage your customer data with market segmentation, demographics, psychographics and behavioral data to gain insights that inform campaign strategies and measure results.
Better your return on spend by determining where to focus marketing efforts down to the ZIP code level. Develop personalized messaging across customer segments. Tailor your communication strategies to respond to your customers' attitudes and beliefs. Then deliver your campaigns through the preferred channels such as digital media, direct marketing, sponsorship or public consultation.
“We consider EA a partner and we have benefited from your counsel, perspective and expertise gained across many industries. You helped translate applications from other industries to solve our unique business challenges. Traditional consulting companies could not have done that.”
“Our approach to using market analytics from Environics Analytics to save lives is spreading to other fire departments. The Ontario Fire Marshal’s Office wants other departments across the province to follow our lead because this strategy focuses on the first two lines of defense: education and prevention.”
“The reduced analytical time creates less potential friction or ‘speed bumps’ for our customers. Solutions like PRIZM and custom modeling are tools you can use to extract the maximum value from the relationships you have with your customers.”See the Case Study keyboard_arrow_right
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Senior Vice President & Practice Leader
With over twenty years of experience in the marketing analytics industry, Sean helps organizations turn data and analytics into insight, which becomes the foundation for an effective strategy. In his role, Sean leverages his extensive knowledge of geodemographics, segmentation, and advanced analytics to help clients combine different types of data with business analytics tools and techniques to deliver results. Sean holds a Bachelor of Applied Arts in Applied Geography degree from Ryerson University.
Enhance your store data with our privacy compliant, authoritative databases. Choose from over 30 databases including demographic, segmentation and behavioral data. Here are a few of our popular databases that support the energy and resources sector.
Claritas Energy Behavior Track Profiles identifies consumers according to energy usage, conservation behaviors and beliefs. Based on an annual online survey of over 32,000 respondents, the database contains more than 220 profiles grouped into three categories: provider services, appliances and equipment, and conservation efforts and opinions. See variable lists
Any organization interested in better understanding Americans’ attitudes towards household-related environmental issues can benefit from the Energy Behavior Track data. Created for the PRIZM® Premier segmentation system, the profiles help energy providers develop more effective marketing campaigns and improve energy services and outreach programs. Energy service providers can understand their customer preferences for services like online bill payment or segment customers into categories such as early adopters of green / renewable energy, smart appliances or smart thermostats. Contact us to discuss your opportunities.
We take privacy, compliance, and data governance very seriously, and we are very proud of receiving favorable SSAE CSAE 3416 SOC1 Type II ,SOC2 Type II, and HIPAA/HITECT audit reports after rigorous, independent reviews of our internal security controls. The reports represent certification with programs such as CSAE 3416 (Canadian Standard on Assurance Engagements (CSAE) 3416), AICPA (American Institute of Certified Public Accountants) and HIPAA-HITECH.
In addition, the source data used as inputs to our product development are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is safeguarded in client-specific, firewalled locations in secured data centers. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR). See our databases
ENVISION, our proprietary marketing and business intelligence platform, was developed using over 50 years of best practices in the data and analytics business. It enables you to gain a deeper understanding of your customers, prospects and trade areas. You’ll have access to more than 30,000 variables including demographics, consumer preferences, lifestyles and values. Then using executive reporting and interactive dashboards, you can share insights with stakeholders throughout your organization. Show me ENVISION
We offer a full range of data services and analytics consulting. We can help you audit, structure and clean your data, as well as develop a roadmap of analytical priorities. Our energy and resources industry practice leaders have the broad strategic expertise and deep sector experience to help address your key business and operational challenges. See our services
We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
PRIZM is a registered trademark of Claritas, LLC.