Helping the nonprofit sector realize their mission

Use data analytics to execute your purpose and improve the outcomes of your fundraising campaigns for members, beneficiaries and stakeholders. From predictive modeling to donor segmentation and volunteer profiling, we help nonprofit organizations and charities improve operations by developing a deep understanding of their members and donor base.

Improve the donor journey

Drive acquisition, engage prospects and retain your donor base. Using segmentation, demographics and behavioral data, create personas based on what your donors value, how they behave and what their interests are. Track growth and retention of event participants and volunteers. Identify new ways to engage communities based on cultural, ethnic or linguistic origins.

Model capacity for giving

Use predictive analytics along with financial, lifestyle and geographic databases to identify potential prospects, profile their net worth and estimate their capacity for giving by neighborhood. Whether asking for a major gift, year-end or annual gift, or planned gift, improve your return on fundraising efforts by finding and cultivating the optimal donor base.

Engage donors effectively

Improve the effectiveness and engagement of your fundraising campaigns. Understand your donors’ media consumption habits, preferred marketing channels - such as direct mail, social media, print or mobile - and trusted media sources. Create more effective campaigns based on messaging that resonates with the values and beliefs of your audience.

  • SickKidsF-Logo

    “Environics Analytics gave us a unique lens to understand our donors and determine the best way to invest our fundraising dollars. It’s one thing to buy an ad that asks for money; it’s another to have a person tell your story in a way that touches the heart of your audience. Our donors are as diverse as the colours of the rainbow. But without this information in where to start, we couldn’t have been successful.”

    Vice President of Major Gifts | SickKids Foundation See the Case Study
  • university-of-british-columbia-logo

    “Some of our findings blew away the fundraisers. We showed that we could accurately identify the major giving potential of nine out of 10 individuals who had already given us a major gift based solely on where they live and data recorded within our CRM system.”

    Tracey Carmichael, Director of Research and Data Analytics | UBC's Development and Alumni Engagement Department (UBCDAE) See the Case Study

Nonprofit Sector Expertise

Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.


Meet Sean Moloney

Senior Vice President and Practice Leader

As Senior Vice President & Practice Leader, Sean Moloney leads our business development and sales practice in the United States. With over twenty-five years of experience in the marketing analytics industry, Sean helps organizations turn data and analytics into insight, which becomes the foundation for an effective strategy. In his role, Sean leverages his extensive knowledge of geodemographics, segmentation, and advanced analytics to help clients combine different data types with business analytics tools and techniques to deliver results. Before joining Environics Analytics, Sean held analytics, sales executive and national account manager roles at Pitney Bowes Software, MapInfo and Compusearch. Sean earned a Bachelor of Applied Arts in Applied Geography degree from Ryerson University.

Sean Moloney Headshot

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We Know Data

Enhance your data with our privacy compliant, authoritative databases. Choose from over 30 databases including demographic, segmentation, behavioral and financial data. Here are a few of our reliable and up-to-date databases that support the needs of the nonprofit sector.


Segmentation - PRIZM® Premier

By segmenting U.S. households into 68 unique lifestyle types, PRIZM® Premier incorporates data from demographics, consumer behavior and geographic data to help you better analyze and understand your customers and markets.

See database

Claritas Pop-Facts® Advanced

Track neighborhood growth patterns and forecast trends across gender, age, education, housing, cultural diversity, occupation, income levels and marital status. Data available across a wide range of census and geographic areas.

See database

Psychographic - SocialValues

Learn what matters to your donor the most and see how it affects their giving decisions. Psychographic data will allow you to develop communications strategies to engage donors based on their view of the world.

See database

Claritas Net Worth Profiles

Identify PRIZM® Premier and P$YCLE® segments by household net worth. The database measures assets such as savings accounts and value of a primary residence vs liabilities such as mortgages, loans, credit card balances.

See database



Frequently Asked Questions

  • Mobile analytics can enhance what you know about who attends events, festivals, charity races, gallery openings etc. It can be instrumental in determining if sponsorship initiatives are aligned with your target market. Mobility data is an anonymized, permission-based data service, which uses data collected from location-enabled devices that were observed within a geofenced area defined by latitude and longitude. Our mobility data is collected only if consent or permission is provided by the individual. See Mobile Analytics

  • Fundraising is the lifeblood of nonprofit organizations. However using tactics like bulk mailings can be costly and targeting prospective donors with messages that aren’t relevant to them is ineffective. By using analytics tools such as predictive modeling, you can predict with a high degree of accuracy who is mostly likely to give. Our data can help you define the right audience, understand what is important to them, create targeted messaging and then reach that audience through their preferred channels. Better the returns on your marketing spend by personalizing your donor’s experience. See consumer insights.

  • We take privacy, compliance, and data governance very seriously, and we are very proud of receiving favorable SSAE CSAE 3416 SOC1 Type II ,SOC2 Type II, and HIPAA/HITECT audit reports after rigorous, independent reviews of our internal security controls. The reports represent certification with programs such as CSAE 3416 (Canadian Standard on Assurance Engagements (CSAE) 3416), AICPA (American Institute of Certified Public Accountants) and HIPAA-HITECH.

    In addition, the source data used as inputs to our product development are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is safeguarded in client-specific, firewalled locations in secured data centers. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR). See our databases

  • ENVISION, our proprietary marketing and business intelligence platform, was developed using over 50 years of best practices in the data and analytics business. It enables you to gain a deeper understanding of your customers, prospects and trade areas. You’ll have access to more than 30,000 variables including demographics, consumer preferences, lifestyles and values. Then using executive reporting and interactive dashboards, you can share insights with stakeholders throughout your organization. Show me ENVISION

  • We offer a full range of data services and analytics consulting. We can help you audit, structure and clean your data as well as develop a roadmap of analytical priorities. Our nonprofit practice leaders have the broad strategic expertise and deep sector experience to help address your key business challenges. See our services


Why Us

We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in North America to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals and partnerships.

15 Years +
Corporate Growth
To see our full Privacy Policy, please click here.
2000 +
10 Offices
Across  North America
Over 40
Industry Partnerships
2019 logo Profit 500
2018 logo Profit 500
2017 Profit 500 logo
2016 Profit 500 logo

Meeting the highest standards of data security




Nonprofit Sector Insights and Industry Trends

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.



It's Giving Season

How charities can excel during during the critical autumn fundraising period.

Read the Blog

The Best of &THEN

Recapping the DMA's annual data-driven marketing conference.

Read the Blog


Changing the way organizations look at mobility data.

Read Release

Tyndale University

Small investments in data and analytics tools can produce big results across the organization.

See Case Study

PRIZM is a registered trademark of Claritas, LLC.

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