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Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies.

In addition to custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.

  • PRIZM® Premier classifies every U.S. household into one of 68 lifestyle types by integrating demographics, consumer behavior and geographic data.

  • Workplace PRIZM® Premier tracks the adult residential population of every census tract by employment including private sector workers, public sector workers, 9-to-5 workers and shift workers.

  • P$YCLE®Premier is a household segmentation system that groups consumers into 60 segments based on income-producing assets and a wide variety of financial and investment behaviors; the segments are further classified into 12 lifestage groups.

  • ConneXions® features 53 segments based on the technology and communications purchase and usage preferences of a household according to the Claritas Technology Behavior Track survey; the segments are further classified into 10 lifestage groups.

PRIZM® Premier Consumer Segmentation

Reach your best customers with the right message through the right channel using PRIZM® Premier, the industry-leading consumer segmentation system. Build effective strategies around target marketing, trade area analysis, merchandising and media planning by knowing what your consumers are buying, doing and thinking now—and anticipating what they will behave in the future.

  • 68 lifestyle types based on income, urbanity and lifestage
  • 30,000+ PRIZM® Premier-coded variables
  • 11 Lifestage groups
  • 14 Social groups
  • Powered by more than 40 data sources


PRIZM is a registered trademark of Claritas, LLC.

Want to know more about PRIZM® Premier and Segmentation Data?

We're here to help.

Map showing Demographic data in the US


Reach your best customers, track neighborhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, profession, occupation, income levels and marital status. Claritas Pop-Facts® Advanced and Claritas Pop-Facts® Premier databases are built from multiple sources, including U.S. Census and American Community Survey data.

Map showing Behavioral data in the US


Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.

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