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Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.

  • Consumer Profiles is a comprehensive set of more than 5,900 profiles across 33 categories and is designed to help users reach consumers based on lifestyle, media exposure, product usage, consumption and purchasing behaviors.

  • Polk Automotive Profiles specifies make, model and fuel type for more than 13.5 million vehicles in the U.S. The data presented is new actual new vehicle registrations from the prior year, including purchased and leased vehicles.

  • Technology Behavior Track Profiles contains more than 417 profiles that are grouped into five categories: wireline telecom, wireless telecom, cable and satellite, home office technology and service providers.

  • Energy Behavior Track Profiles contains more than 220 profiles grouped into three categories: provider services, appliances and equipment, and conservation efforts and opinions.

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Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.


Reach your best customers, track neighborhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. We offer two databases based on U.S. Census and American Community Survey data.

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