Data and analytics map output

Data

Behavioral

Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.


  • Consumer Profiles is a comprehensive set of more than 5,900 profiles across 33 categories and is designed to help users reach consumers based on lifestyle, media exposure, product usage, consumption and purchasing behaviors.

  • Technology Behavior Track Profiles contains more than 417 profiles that are grouped into five categories: wireline telecom, wireless telecom, cable and satellite, home office technology and service providers.

  • Polk Automotive Profiles specifies make, model and fuel type for more than 13.5 million vehicles in the U.S. The data presented is actual 2016 new vehicle registrations, including purchased and leased vehicles.

  • Energy Behavior Track Profiles contains more than 220 profiles grouped into three categories: provider services, appliances and equipment, and conservation efforts and opinions.

  • Mediamark Research and Intelligence (MRI) Profiles consists of almost 5,000 variables grouped into 24 categories—from alcohol and apparel to television viewership and travel—and is particularly useful for acquisition and retention programs, media strategy and channel management.

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Map showing Segmentation data in the US

Segmentation

Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.

Map showing Demographic data in the US

Demographic

Reach your best customers, track neighborhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. We offer two databases based on U.S. Census and American Community Survey data.

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