Get powerful insights to grow your business through audience profiling, social media behavior and mobile analytics to drive deeper, more personalized engagement—both inside and outside the venue. Whether you are a major sports league, entertainment company, theatre promoter, independent concert presenter or gaming resort facility, we help you identify your target, increase your base and prove your sponsorship value.
Attract a new audience while increasing loyalty. Use PRIZM segmentation to deepen your knowledge of event attendees, create more effective marketing messages and personalize offers at the neighborhood level. Analyze user behavior to find cross-sell and up-sell triggers and build loyalty of fans, patrons and season ticket holders.
Understand the market size your fans and attendees represent in total expenditures for key categories. Create audience profiles based on common characteristics to prioritize and enhance marketing efforts. Using mobile analytics, create detailed personas of fans, patrons and ticket holders to maximize sponsorship value.
Use data and analytics to maximize the effectiveness of your marketing budget. Better understand your target’s media consumption and values to help deliver the right message at the right time. Determine how fans and patrons engage with leading social media platforms to inform online campaigns and understand the brand fit.
Enhance your data with our privacy compliant, authoritative databases. Choose from over 30 databases including demographic, segmentation, behavioral and lifestyle data. Here are a few of our popular databases that support the needs of the sports and entertainment industry.
By segmenting U.S. households into 68 unique lifestyle types, PRIZM® Premier incorporates data from demographics, consumer behavior and geographic data to help you better analyze and understand your fans and patrons.
Get a more complete profile of fans, patrons and ticket holders at any event or location with mobility analytics. Mobile data can be instrumental in validating sponsorship opportunities and showing brand potential.
Understand the purchasing behaviors, product consumption, media preferences, attitudes and lifestyle of your target market with Consumer Profiles and Mediamark Research and Intelligence (MRI) Profiles.
Track consumer growth patterns and forecast trends across gender, age, education, housing, cultural diversity, occupation, income levels and marital status. Data are available across a wide range of census and geographic areas.
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Senior Vice President and Practice Leader
As Senior Vice President and Practice Leader for the retail, real estate, sports and entertainment industries, Michele Sexsmith assists clients across those sectors in understanding their customer profile, optimizing media mix to acquire more customers and identifying locations with the best opportunities for growth. She guides clients in a wide range of customized applications, such as forecasting sales for retail sites, cross-sell and up-sell applications, predictive analytics and customer journey analytics. Michele is an active member on Professional Standards with the Canadian Analytics and Insights Professionals and is active within the Canadian Marketing Association. With over 25 years of experience in geodemography and market research, Michele holds a Canadian Market Research Professional designation, a bachelor’s degree in psychology from Hamilton College and a master’s degree in education from Nipissing University. She is a member of the Advisory Board of the post-graduate Research Analyst Program at Georgian College.
Director, Business Development
As Director Business Development, Ashley is responsible for Environics Analytics sports, entertainment and eSports practice. With a wealth of experience in solving complex problems, Ashley helps her clients better understand their customers through custom solutions designed for their needs. Through her formal education in kinesiology and physiology, extensive work in SaaS sales within the healthcare industry and multiple leadership roles in amateur sports, both on and off the field, she provides a unique perspective to the sports and entertainment industry. Prior to joining Environics Analytics, Ashley was Vice-President, Sales & Marketing for an IT consulting firm. Ashley holds a Bachelor of Education, Kinesiology and a Masters of Science, Exercise Physiology and Chronic Disease Management from McGill University.
We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.