Sports and Entertainment

By understanding your fan and patron base, their spending habits and the brands they consume, we can help you identify customer segments most likely to respond to your sponsors’ value proposition as well as estimate the market size your base represents. You can also create custom segments based on common characteristics with your sponsors and determine the optimal messaging and how best to reach this target audience. See understanding your customers

By combining your first-party data with our consumer and market data, you can gain a deep and accurate understanding of fans, guests and season ticket holders—who they are, where they live, their values and their purchase behavior. Using these insights, you can refine your marketing campaigns with relevant messaging and build digital and traditional media plans based on your target’s media consumption habits and preferred channels. Through data mining and predictive analytics, we can help you identify new opportunities such as upsell, cross-sell and next best product. See understanding your customers

Strategies for amenities, event format, venue design and loyalty programs can be strengthened by considering your target audience and what’s most important to them. We can help you build custom segments by leveraging your customer data with rich behavioral and attitudinal data. Use these segments to create personalized loyalty programs, product recommendations, exclusive events and offers. See our databases

We can help you understand who attends your events, and those registrants, using only the ZIP code to link to a wide range of their characteristics, expenditures, and interests to assist your sponsorship and marketing outreach.

Mobility analytics can enhance what you know about who attends sporting events, theatre performances, live concerts, casinos, music festivals, etc. You can profile fans, patrons and ticket holders who have visited your events - inside and outside the venue - and been exposed to your sponsor’s advertising even if you don’t have customer data. This can be instrumental in proving the value of your sponsorship opportunities and proving that your sponsor’s target is aligned with your audience.

Mobility data is an anonymized, permission-based data service, which uses data collected from location-enabled devices that were observed within a geofenced area defined by latitude and longitude for your business. Our mobility data is collected by consent and is aggregated to the neighborhood level.

We take privacy, compliance, and data governance very seriously, and we are very proud of receiving favourable SSAE CSAE 3416 SOC1 Type II ,SOC2 Type II, and HIPAA/HITECT audit reports after rigorous, independent reviews of our internal security controls. The reports represent certification with programs such as CSAE 3416 (Canadian Standard on Assurance Engagements (CSAE) 3416), AICPA (American Institute of Certified Public Accountants) and HIPAA-HITECH.

In addition, the source data used as inputs to our product development are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is safeguarded in client-specific, firewalled locations in secured data centers. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR). See our databases