Get exceptional performance with a customer-centric culture.
Use powerful analytical tools such as geotargeting, customer segmentation and predictive analytics to drive greater profitability, market share and operational efficiencies. We have the expertise to help you navigate the increasingly competitive automotive marketplace and build customer satisfaction, loyalty and advocacy.
Align your strategy with the market opportunities
Develop a common view of who your best customer is and what matters most to them. Build detailed personas across factors such as brand, net worth, lifestage, environment, utility and technology. And then align your internal stakeholders, design teams, creative agencies and media buyers to improve inventory planning and distribution, product development, pricing strategies and campaign effectiveness.
Optimize marketing effectiveness and spend
Deliver the right message to the right customer. Leveraging custom segmentation can help refine your media strategies by understanding your target audience's media consumption habits and preferred marketing channels. You can also discover the hobbies, sports, leisure and travel interests of your target market to help inform sponsorship opportunities and develop win-back promotions.
Build your conquest strategy and grow market share
Identify likely buyers in your local markets before they begin shopping online. Find your best customers, optimize your network of dealerships, identify underserved areas for potential expansion and forecast potential sales by region or market area. You can also leverage mobility analytics to map the customer journey and determine who visits your dealership and who visits competitive dealerships.
Who We Work With
Trusted by Leading Automotive Brands and Companies
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“Over the past few years, we’ve worked with the team at Environics Analytics on projects which have been instrumental in increasing the effectiveness of our marketing initiatives across all channels. We see Environics Analytics as a valued partner in our future growth.”
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“The foundation of the Environics Analytics' data is to determine who we are already selling vehicles to and where can we find more of them. Most dealers plan to use the information in their marketing plans.”
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Automotive Sector Expertise
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Allison Whiteside
Vice President, Business Development
Allison Whiteside is the Vice President of Business Development for Environics Analytics automotive and consumer packaged goods practice. With more than 20 years of experience in the marketing analytics industry, Allison has extensive expertise in consumer segmentation, predictive analytics and building mutually beneficial business relationships. Prior to joining Environics Analytics, she held the position of the Director of Alliances at Pitney Bowes Software/MapInfo, previously Compusearch. Allison holds a Bachelor of Commerce degree in management and economics from McGill University.
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We Know Data
Enhance your dealer data with our privacy compliant, authoritative databases. Choose from over 30 databases including demographic, segmentation, behavioral and lifestyle data. Here are a few of our popular databases that support the needs of the automotive sector.
Segmentation - PRIZM® Premier
By segmenting U.S. households into 68 unique lifestyle types, PRIZM® Premier incorporates data from demographics, consumer behavior and geographic data to help you better analyze and understand your customers and markets.
Demographics - Pop-Facts®
Track neighborhood growth patterns and forecast trends across gender, age, education, housing, cultural diversity, occupation, income levels and marital status. Data available across a wide range of census and geographic areas.
POLK Automotive Profiles
Identify your best customers based on new vehicle registration data to better returns on your marketing investments in customer acquisition and retention, media strategy, channel management and site location.
Mobile Analytics
Develop trade areas and consumer profiles by understanding who visits your dealership versus the competition. Gain insight into what your trade area looks like, where your visitors likely live and work and who your real competition is.
Why Us
We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.
Meeting the highest standards of data security
Automotive Sector Insights and Trends
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
Measuring Dealership Foot Traffic
See how mobile movement data can be used to better understand your dealership traffic and that of competitors.
PRIZM is a registered trademark of Claritas, LLC.