Use powerful analytical tools such as geotargeting, customer segmentation and predictive analytics to drive greater profitability, market share and operational efficiencies. We have the expertise to help you navigate the increasingly competitive automotive marketplace and build customer satisfaction, loyalty and advocacy.
Develop a common view of who your best customer is and what matters most to them. Build detailed personas across factors such as brand, net worth, lifestage, environment, utility and technology. And then align your internal stakeholders, design teams, creative agencies and media buyers to improve inventory planning and distribution, product development, pricing strategies and campaign effectiveness.
Deliver the right message to the right customer. Leveraging custom segmentation can help refine your media strategies by understanding your target audience's media consumption habits and preferred marketing channels. You can also discover the hobbies, sports, leisure and travel interests of your target market to help inform sponsorship opportunities and develop win-back promotions.
Identify likely buyers in your local markets before they begin shopping online. Find your best customers, optimize your network of dealerships, identify underserved areas for potential expansion and forecast potential sales by region or market area. You can also leverage mobility analytics to map the customer journey and determine who visits your dealership and who visits competitive dealerships.
Trusted by Leading Automotive Brands and Companies
“Over the past few years, we’ve worked with the team at Environics Analytics on projects which have been instrumental in increasing the effectiveness of our marketing initiatives across all channels. We see Environics Analytics as a valued partner in our future growth.”
“The foundation of the Environics Analytics' data is to determine who we are already selling vehicles to and where can we find more of them. Most dealers plan to use the information in their marketing plans.”See the Case Study keyboard_arrow_right
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Senior Vice President and Practice Leader
Vito De Filippis brings a background in marketing, consulting and analytics to his role as Senior Vice President and Practice Leader. With over a decade of experience in the industry, he helps clients get the most out of data and analytics and guides them on how to leverage strategic insights on their customers and markets to meet their goals.
Vice President, Business Development
Allison Whiteside is the Vice President of Business Development for Environics Analytics automotive and consumer packaged goods practice. With more than 20 years of experience in the marketing analytics industry, Allison has extensive expertise in consumer segmentation, predictive analytics and building mutually beneficial business relationships. Prior to joining Environics Analytics, she held the position of the Director of Alliances at Pitney Bowes Software/MapInfo, previously Compusearch. Allison holds a Bachelor of Commerce degree in management and economics from McGill University.
Enhance your dealer data with our privacy compliant, authoritative databases. Choose from over 30 databases including demographic, segmentation, behavioral and lifestyle data. Here are a few of our popular databases that support the needs of the automotive sector.
We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
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