Helping retailers win by making evidence-based decisions.

With a wide range of customized applications, such as forecasting sales for retail sites, merchandize mix optimization, predictive analytics and customer journey analytics, we work with you to help identify growth opportunities and build stronger customer connections.

Identify your best customers

Develop a holistic picture of who your customers are, what they buy and how they consume products. Deepen your insights and build personas that can be used to segment customers and deliver personalized offers and services. Create loyalty programs based on user behavior or the optimum media mix to reach your customers.

Optimize site locations

Make informed site, location and capital investment decisions using analytics tools such as GIS mapping, geocoding and location intelligence. Use trade area analysis to find your best customers, optimize existing store footprint, identify underserved markets for potential expansion or estimate any site’s retail opportunity.

Enhance the customer experience

Align your brick and mortar locations with your digital channels to create a consistent customer experience. Create e-commerce strategies based on spending habits or leverage tools such as mobility analytics to map the customer journey and see where your customers go before and after shopping at your store.

  • Olsen-Logo

    “Partnering with Environics Analytics allows us to separate fact from folklore. By identifying customer spending patterns, demographic concentration and potential growth opportunities, we are better able to make solid business decisions. You truly feel like they are part of your team because they take the time necessary to understand your needs and provide valuable insights.”


    Rosalina Pugliese, Director, Marketing | Olsen
  • roots-canada-logo

    “After working with Environics Analytics, we found them to be a diligent, creative extension of our decision making network. The professionalism and pace with which they performed proved a valuable asset to our real estate analysis project and we look forward to continuing our relationship with them.”


    Alex Jones, Vice President Real Estate | Roots Ltd.
  • walmart-logo

    “The project has shown that there is a wealth of information available about customers beyond in-house databases that can be leveraged in innovative ways throughout an organization.” 

    Tom Maryniarczyk, Director of Site Experience & Analytics | Walmart Canada See the Case Study
  • office-depot-logo

    “In developing any real estate strategy, you need to understand the customer. Environics Analytics were able to analyze demographics, lifestyles, lifestages, sales, merchandizing and competitive data to identify pockets of geography where there was significant potential. With this knowledge, we decided on the target consumers to pursue and the best locations to serve them."

    Senior Director, Marketing and Real Estate Research | Office Depot

Retail Sector Expertise

Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.


Meet Sean Moloney

Senior Vice President and Practice Leader

As Senior Vice President & Practice Leader, Sean Moloney leads our business development and sales practice in the United States. With over twenty-five years of experience in the marketing analytics industry, Sean helps organizations turn data and analytics into insight, which becomes the foundation for an effective strategy. In his role, Sean leverages his extensive knowledge of geodemographics, segmentation, and advanced analytics to help clients combine different data types with business analytics tools and techniques to deliver results. Before joining Environics Analytics, Sean held analytics, sales executive and national account manager roles at Pitney Bowes Software, MapInfo and Compusearch. Sean earned a Bachelor of Applied Arts in Applied Geography degree from Ryerson University.

Want to know more about our Products and Services?

Get in touch. We're ready to help.



We Know Data

Enhance your transaction and customer data with our privacy compliant, authoritative databases. Choose from over 30 databases including demographic, lifestyle, behavioral and geographic. Here is a sample of  databases developed to support the retail industry.

Segmentation - PRIZM® Premier

By segmenting U.S. households into 68 unique lifestyle types, PRIZM® Premier incorporates data from demographics, consumer behavior and geographic data to help you better analyze and understand your customers and markets.

See database

Claritas Pop-Facts® Advanced

Track neighborhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. Data available across a wide range of census and geographic areas.

See database

Behavioral - Consumer Profiles

Understand the purchasing behaviors, product consumption, media preferences. attitudes and lifestyle of your target market with Consumer Profiles and Mediamark Research and Intelligence (MRI) Profiles.

See database

Demand - Consumer Buying Power™

With Consumer Demand, create area rankings and understand current household spending habits by line item and retail store type. Analyze five-year consumer expenditure trends based on growth rates and area demographic changes.

See database



Frequently Asked Questions

Why us?

From data supplier to full-service data and analytics consultancy, we help you connect with your target market by employing innovative approaches, robust methodologies and a collaborative culture. Our expertise sets us apart from the competition.

See why



Retail Insights and Industry Trends

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.



NFR 2019 Recap

Digital brands strive to make a personal connection.

Read the Blog

Shoptalk 2018 Recap

The four biggest takeaways from Shoptalk 2018.

Read the Blog

ICSC RECon 2018 Recap

How shopping centres can use data to find the right marketing strategies.

Read the Blog


Consumer Buying Power and Retail Market Power

View Webinar

PRIZM is a registered trademark of Claritas, LLC.

Back to top