Millennial woman shopping in a upscale retail boutique


Helping retailers win by making evidence-based decisions.

With a wide range of customized applications, such as forecasting sales for retail sites, merchandize mix optimization, predictive analytics and customer journey analytics, we work with you to help identify growth opportunities and build stronger customer connections.

Generation X shopper

Identify your best customers

Develop a holistic picture of who your customers are, what they buy and how they consume products. Deepen your insights and build personas that can be used to segment customers and deliver personalized offers and services. Create loyalty programs based on user behavior or the optimum media mix to reach your customers.

Upscale retail shopping mall

Optimize site locations

Make informed site, location and capital investment decisions using analytics tools such as GIS mapping, geocoding and location intelligence. Use trade area analysis to find your best customers, optimize existing store footprint, identify underserved markets for potential expansion or estimate any site’s retail opportunity.

Mobile devices being used by millennial women to shop

Enhance the customer experience

Align your brick and mortar locations with your digital channels to create a consistent customer experience. Create e-commerce strategies based on spending habits or leverage tools such as mobility analytics to map the customer journey and see where your customers go before and after shopping at your store.

  • Olsen-Logo

    “Partnering with Environics Analytics allows us to separate fact from folklore. By identifying customer spending patterns, demographic concentration and potential growth opportunities, we are better able to make solid business decisions. You truly feel like they are part of your team because they take the time necessary to understand your needs and provide valuable insights.”


    Rosalina Pugliese, Director, Marketing | Olsen
  • roots-canada-logo

    “After working with Environics Analytics, we found them to be a diligent, creative extension of our decision making network. The professionalism and pace with which they performed proved a valuable asset to our real estate analysis project and we look forward to continuing our relationship with them.”


    Alex Jones, Vice President Real Estate | Roots Ltd.
  • walmart-logo

    “The project has shown that there is a wealth of information available about customers beyond in-house databases that can be leveraged in innovative ways throughout an organization.” 

    Tom Maryniarczyk, Director of Site Experience & Analytics | Walmart Canada See the Case Study
  • office-depot-logo

    “In developing any real estate strategy, you need to understand the customer. Environics Analytics were able to analyze demographics, lifestyles, lifestages, sales, merchandizing and competitive data to identify pockets of geography where there was significant potential. With this knowledge, we decided on the target consumers to pursue and the best locations to serve them."

    Senior Director, Marketing and Real Estate Research | Office Depot

Retail Sector Expertise

Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.


Meet Tracey Matchett

U.S. Group Account Director

A veteran marketer with over 20 years of business development and retail expertise, Tracey spearheads the application of EA’s data-driven analytics and software to help U.S. retailers, real estate, media and consumer package goods companies better understand their trade areas, markets and customers as well as optimize site locations, territories and sales. Tracey started her career at Compusearch working for over a decade in consumer segmentation, location and predictive analytics with key retail and CPG companies. She most recently assisted leading U.S. retailers with their digital, mobile and omnichannel marketing initiatives.

Tracey-Matchett Headshot

Want to know more about our Products and Services?

Get in touch. We're ready to help.



We Know Data

Enhance your transaction and customer data with our privacy compliant, authoritative databases. Choose from over 30 databases including demographic, lifestyle, behavioral and geographic. Here is a sample of  databases developed to support the retail industry.

Map showing Segmentation data in the US

Segmentation - PRIZM® Premier

By segmenting U.S. households into 68 unique lifestyle types, PRIZM® Premier incorporates data from demographics, consumer behavior and geographic data to help you better analyze and understand your customers and markets.

See database

Map showing Demographic data in the US

Claritas Pop-Facts® Advanced

Track neighborhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. Data available across a wide range of census and geographic areas.

See database

Map showing Behavioral data in the US

Behavioral - Consumer Profiles

Understand the purchasing behaviors, product consumption, media preferences. attitudes and lifestyle of your target market with Consumer Profiles and Mediamark Research and Intelligence (MRI) Profiles.

See database

US map of consumer buying power

Demand - Consumer Buying Power™

With Consumer Demand, create area rankings and understand current household spending habits by line item and retail store type. Analyze five-year consumer expenditure trends based on growth rates and area demographic changes.

See database



Frequently Asked Questions

How can data analytics help me build an integrated customer experience? keyboard_arrow_down

To effectively build a seamless shopping experience, retailers must first develop a deeper understanding of their customers and their journey. New tools such as mobility analytics can not only map the customer journey to your stores but can also allow you to see which other stores their customers are visiting. You can also establish a geofence to bring customers off the sidewalk into your store through offers sent to their mobile phone. Contact us to discover how

How can I use data analytics to personalize my customer’s shopping experience? keyboard_arrow_down

By combining your store data with privacy-compliant third party data, you can gain deeper insights into who your customers are, their values and purchase behaviours. These personas can be used to segment your customer base and then create personalized loyalty programs, product recommendations, exclusive events and offers. See our databases

What type of analytics tools and reporting do you offer? keyboard_arrow_down

ENVISION, our proprietary marketing and business intelligence platform, was developed using over 50 years of best practices in the data and analytics business. It enables you to gain a deeper understanding of your customers, prospects and trade areas. You’ll have access to more than 22,000 variables including demographics, consumer preferences, lifestyles and values. Then using executive reporting and interactive dashboards, you can share insights with stakeholders throughout your organization. In addition, we also offer two location based platforms: SPOTLIGHT and iXPRESS. See platform comparison chart

Do you offer analytics consulting services? keyboard_arrow_down

We offer a full range of data services and analytics consulting. Our retail practice leaders have the broad strategic expertise and deep sector experience to help address your key business challenges. We can help you assess your data and develop a roadmap of analytical priorities. Get in touch to learn more.

Do your databases follow best practices around privacy compliance and consumer protection? keyboard_arrow_down

We take privacy, compliance, and data governance very seriously, and we are very proud of receiving favorable SSAE CSAE 3416 SOC1 Type II ,SOC2 Type II, and HIPAA/HITECT audit reports after rigorous, independent reviews of our internal security controls. The reports represent certification with programs such as CSAE 3416 (Canadian Standard on Assurance Engagements (CSAE) 3416), AICPA (American Institute of Certified Public Accountants) and HIPAA-HITECH.

In addition, the source data used as inputs to our product development are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is safeguarded in client-specific, firewalled locations in secured data centers. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR). See our databases

Why us?

From data supplier to full-service data and analytics consultancy, we help you connect with your target market by employing innovative approaches, robust methodologies and a collaborative culture. Our expertise sets us apart from the competition.

See why



Retail Insights and Industry Trends

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.



Amazon Go store among trend of e-commerce brands moving to retail stores

NFR 2019 Recap

Digital brands strive to make a personal connection.

Read the Blog

Shoptalk Retail Event 2018 Blog Post

Shoptalk 2018 Recap

The four biggest takeaways from Shoptalk 2018.

Read the Blog


ICSC RECon 2018 Recap

How shopping centres can use data to find the right marketing strategies.

Read the Blog

Map of US Consumer Demand


Consumer Buying Power and Retail Market Power

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PRIZM is a registered trademark of Claritas, LLC.