Privacy Compliant, Authoritative Databases

Enhance your data with our comprehensive databases for more informed decision making. Choose from 32 databases offering more than 20,000 variables that help you connect with consumers.

 

Environics Analytics Demographic Data

Demographic

Reach your best customers, track neighborhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. We offer two databases based on U.S. Census and American Community Survey data.



Financial

Understand Americans’ investment behavior and develop a comprehensive picture of their assets, liabilities and net worth. Make smarter marketing decisions, improve product mix and inventory levels and monitor trade areas based on their saving and investment behavior. Choose from eight databases built from multiple sources.

US Financial data


US consumer demand and spend data

Consumer Demand

Develop a comprehensive picture of what American consumers want and determine the best ways to serve that demand. With our improved databases, we can help retailers assess potential consumer spending on a wide-ranging basket of items and help identify where the greatest demand currently is and where it is projected to be in five years, based on a market analysis of any geographic area.



Segmentation

Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.

US Segmentation data


US Psychographic data

Psychographic

Understand your customers’ mindset, learn what matters to them most and see how it affects their purchase decisions. Psychographic data will allow you to develop communications and merchandising strategies to engage your customers based on their view of the world.



Behavioral

Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.

US Behavioral Data Map showing readers of garden magazines


US Location database

Location

Identify expansion opportunities, target consumers with precision, analyze the competition and align services with the needs of the community. Create compelling maps that work with popular GIS software products. The street and boundary data comes from industry leading data partners and includes points of interest—retail locations, schools, waterways, parks and bus terminals—that can be added on thematic layers.



Mobility Analytics

Enhance what you know about visitors to your store, branch or restaurant with mobility analytics. Quickly analyze high volumes of complex data and enhance it by adding demographic, psychographic and lifestyle data to generate detailed visitor profiles. Mobility analytics can help you keep tabs on the competition and bring a new advantage to the site selection process.

Platform screenshot of mobile data


US Business databases

Business

Evaluate the competitive landscape around any existing or proposed site including mapping the location of your competitors. We can help you determine the site’s retail opportunity, estimate a new store’s sales potential and identify business prospects for targeted marketing.



Geographic

Working with popular GIS software products, link customer data to geographic areas to help improve site selection and location analysis, strategic planning, product distribution and competitor analysis. We offer a suite of mapping and data products for use in media planning, target marketing and consumer profiling.



Environics US variables list

Variables Lists

Access the variables lists library and download a PDF of the variables for most Environics Analytics products.



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Analytics Expert Opinions and Analysis

Expert Insights

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

Environics Analytics news

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Environics Analytics Case Studies

Case Studies

Discover how we help organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements