Red shield logo indicating MSECB Privacy by Design certification with checkmark

Privacy Trust Centre

Environics Analytics (EA) is very proud to be one of the first organizations in the world to be certified with MSECB’s ISO 31700-1 Privacy by Design certification.

Our commitment to privacy

Explore how we embody our Privacy by Design principles, establishing trust through transparency. Learn about our Privacy Trust Centre and our commitment to ethical data.

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Ethical data creation practices

Learn about how we utilize anonymized data when designing products that deliver comprehensive insights, while upholding the highest standards of data privacy.

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Safeguarded data processes

Delve into our Privacy Impact Assessment, encompassing our Vendor Risk Assessment and compliance with national and international data regulations.

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Responsible data management

Discover our governance protocols, stewardship responsibilities, encryption standards and inventory management strategies throughout the data lifecycle.

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Data for positive impact

See real-world case studies on how clients leverage our data for positive social and commercial change, aligning with our mission of making a meaningful impact with data.

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We have created the Privacy Trust Centre to help you understand EA’s privacy practices and standards and how we protect personal privacy when we use data at EA.

We have adopted the best standard for protecting privacy in our business – the Privacy by Design framework. But we have gone well beyond just adopting a framework. We sought and have received an ISO designation, ISO 31700-1 Privacy by Design. We were required to go through an extensive third-party audit to achieve this certification.

Our firm commitment to Privacy by Design ensures that comprehensive privacy considerations are embedded into every aspect of our products and services. The ISO certification assures clients and the public that we fully walk the talk, not only now but always into the future.

We continuously update and enhance our privacy standards based on the evolving environment in Canada, the US and elsewhere, as well as the latest industry standards and legal requirements.

EA provides its clients with geodemographic data and anonymized mobile movement data for insights, advertising, analytics, and marketing planning. We subject our data to rigorous 3rd party re-identification risk assessments and implement strong governance to ensure these data cannot be linked to individuals.

The insights these data offer help our clients understand and market to groups of consumers and deliver better products and services to the marketplace. We also work with clients on analytics projects using a combination of our licensed data and their permission-based customer data.

We adhere to the highest annually audited data processing, security, and privacy standards including SOC1 Type 2, SOC2 Type 2 and HIPAA. EA has appointed a Chief Privacy Officer (CPO) dedicated to ensuring accountability and effectively delivering a privacy management program designed to fully protect personal information and to set policies and processes to ensure that we walk the talk. We work hard to exceed the Data and Marketing Association’s Guidelines for Ethical Business Practices and the Canadian Marketing Association’s Code of Ethics and Standards of Practice.

Blog: Data Privacy Day 2024

EA's President, Jan Kestle, shares our new ISO-31700 Privacy by Design (PbD) certification as an important evolution of the PbD framework, addressing the need for data to achieve goals and solve complex issues, while also protecting consumer privacy.

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Video: What is Privacy by Design?

Chief Compliance, Risk and Privacy Officer, James Smith, shares about Privacy by Design and how EA applies privacy principles and high-quality standards in its data product development and data management practices.

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Questions or concerns?

Meeting the Highest Standard of Privacy

Privacy by Design ISO 31700-1 certification validates that a company fully integrates privacy and data protection principles into the design and development of products, services, and systems from the outset.

Meeting the Highest Standards of Security

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