Consumer Demand

Develop a comprehensive picture of what American consumers want and determine the best ways to serve that demand. With our improved databases, we can help retailers assess potential consumer spending on a wide-ranging basket of items and help identify where the greatest demand currently is and where it is projected to be in five years, based on a market analysis of any geographic area.

We offer two proprietary databases to help you estimate consumer spending and sales opportunities of any geographic area.

• Consumer Buying Power™ provides geography-based estimates of potential annual consumer spending for more than 700 household expenditure items for all standard census, postal and marketing geographies.

• Retail Market Power^® estimates the net gap between demand and supply to identify sales opportunities for all standard census, postal and marketing geographies.

• SiteScore is a powerful turnkey location modeling solution for QSRs that offers three standard reports, and exclusive competitor data provided in partnership with Restaurant Trends.