Data and analytics map output

Data

Consumer Demand

Develop a comprehensive picture of what American consumers want and determine the best ways to serve that demand. With our improved databases, we can help retailers assess potential consumer spending on a wide-ranging basket of items and help identify where the greatest demand currently is and where it is projected to be in five years, based on a market analysis of any geographic area.

We offer two proprietary databases to help you estimate consumer spending and sales opportunities of any geographic area.


  • Consumer Buying Power™ provides geography-based estimates of potential annual consumer spending for more than 700 household expenditure items for all standard census, postal and marketing geographies.

  • Retail Market Power® estimates the net gap between demand and supply to identify sales opportunities for all standard census, postal and marketing geographies.

Want to know more about our Consumer Demand database?

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Map showing Segmentation data in the US

Segmentation

Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.

Map showing Behavioral data in the US

Behavioral

Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.

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