Data and analytics map output

Consumer Demand

Develop a comprehensive picture of what American consumers want and determine the best ways to serve that demand. With our improved databases, we can help retailers assess potential consumer spending on a wide-ranging basket of items and help identify where the greatest demand currently is and where it is projected to be in five years, based on a market analysis of any geographic area.

We offer two proprietary databases to help you estimate consumer spending and sales opportunities of any geographic area.

  • Consumer Buying Power™ provides geography-based estimates of potential annual consumer spending for more than 700 household expenditure items for all standard census, postal and marketing geographies.

  • Retail Market Power® estimates the net gap between demand and supply to identify sales opportunities for all standard census, postal and marketing geographies.

  • SiteScore is a powerful turnkey location modeling solution for QSRs that offers three standard reports, and exclusive competitor data provided in partnership with Restaurant Trends.

Want to know more about our Consumer Demand database?

We're here to help.


Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.


Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.

Join us for an upcoming webinar

Keep up to date on the latest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.


Expert Insights ›

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

News ›

Catch up on the latest news from Environics Analytics. 

Client Success Stories ›

Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.

Back to top