US Map output from ENVISION5 Business Intelligence Platform

Data

Enhance your data with our comprehensive databases for more informed decision making. Choose from 30 databases offering more than 22,000 variables that help you connect with consumers.

US Map output from ENVISION5 Business Intelligence Platform

Services

Specializing in proprietary data, purpose-built software and industry-focused consulting, we provide a full range of data and analytics services.

US Map output from ENVISION5 Business Intelligence Platform

Analytics Platforms

Our purpose-built software-as-a-service features powerful analytical tools and industry-leading mapping for a deeper understanding of your customers, prospects and trade areas.

PRIZM® Premier Consumer Segmentation

Reach your best customers with the right message through the right channel using PRIZM® Premier, the industry-leading consumer segmentation system. Build effective strategies around target marketing, trade area analysis, merchandising and media planning by knowing what your consumers are buying, doing and thinking now—and anticipating what they will behave in the future.

  • 68 lifestyle types based on income, urbanity and lifestage
  • 30,000+ PRIZM® Premier-coded variables
  • 11 Lifestage groups
  • 14 Social groups
  • Powered by more than 40 data sources

We are Industry Focused

Since 2003, thousands of organizations across all sectors have benefitted from our quality data, powerful analytics software and extensive consulting services. Our easy-to-use systems allow you to quickly leverage data and analytics so you can focus on the results and power your success.


We Know Data

From data supplier to full-service data analytics consultancy, we help you connect with your target market by employing innovative approaches, robust methodologies and a collaborative culture. Our expertise sets us apart from the competition.

Environics Analytics' Geek showing data points

We're Ready To Help

Our team includes some of the most experienced geodemographers, data scientists, modeling experts, statisticians and marketing experts in North America. We’re ready to help you map your analytics journey from start to finish. Think of us as your competitive advantage.

  • “The project has shown that there is a wealth of information available about customers beyond in-house databases that can be leveraged in innovative ways throughout an organization.” 

    Tom Maryniarczyk, Director of Site Experience & Analytics | Walmart Canada See the Case Study
  • “The foundation of the Environics Analytics' data is to determine who we are already selling vehicles to and where can we find more of them. Most dealers plan to use the information in their marketing plans.”

    Jason Easton, GM’s director of sales, service and marketing for the Toronto/GTA | General Motors Canada See the Case Study
  • “Environics Analytics gave us a unique lens to understand our donors and determine the best way to invest our fundraising dollars. It’s one thing to buy an ad that asks for money; it’s another to have a person tell your story in a way that touches the heart of your audience. Our donors are as diverse as the colours of the rainbow. But without this information in where to start, we couldn’t have been successful.”

    Vice President of Major Gifts | SickKids Foundation See the Case Study
  • “We now have a single segmentation system across the enterprise. We’ve created a lot of enthusiasm across the company."

    Parikshit Ralhan, manager of customer insights and predictive analytics | TELUS See the Case Study
  • “In developing any real estate strategy, you need to understand the customer. Environics Analytics were able to analyze demographics, lifestyles, lifestages, sales, merchandizing and competitive data to identify pockets of geography where there was significant potential. With this knowledge, we decided on the target consumers to pursue and the best locations to serve them."

    Senior Director, Marketing and Real Estate Research | Office Depot
Environics Analytics blog

Expert Insights

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

Environics Analytics latest news

News

Catch up on the latest news from Environics Analytics.

Environics Analytics case studies

Case Studies

Discover how we help organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.