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Data-Driven Solutions

We’ll help you develop a data-driven strategy, improve your data quality, better understand your customers and analyze your markets by turning data and analytics into insight, execution and results.

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ENVISION Analytics Platform

Our purpose-built, consumer insights and market intelligence platform features powerful analytical tools and industry-leading mapping software for a deeper understanding of your customers, prospects and trade areas anywhere in North America.

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What Our Experts Say

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics.

Trusted by Leading Brands and Organizations

We are proud to provide North America’s leading brands and organizations with expertise across every industry sector.

Discover how we can help you turn data into insights and results.

Data. Analytics. Insights. Results.

We are known for our unparalleled consumer and market data, powerful analytical software and world-class expertise to deliver the advanced modeling and custom analytic solutions you need.

 

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Data

Enhance your data with our comprehensive databases for more informed decision making. Choose from 32 databases offering more than 22,000 variables that help you connect with consumers.

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Here Come the Boomers

Representing the fastest-growing age group in the United States, people aged 55 and over, will account for almost a third of the total population and nearly half of all households. Get the report to learn more about this important emerging demographic.

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Segmentation

Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies.

We Know Data

Register for upcoming webinars and access past presentations.

Learn from our expert team of data scientists, mathematicians, statisticians, geographers and business and marketing strategists. It is this expertise that sets us apart.

 

PRIZM® Premier Consumer Segmentation

Reach your best customers with the right message through the right channel using PRIZM® Premier, the industry-leading consumer segmentation system. Build effective strategies around target marketing, trade area analysis, merchandising and media planning by knowing what your consumers are buying, doing and thinking now—and anticipating how they will behave in the future.

  • 68 lifestyle types based on income, urbanity and lifestage
  • 20,000 PRIZM® Premier-coded variables
  • 11 Lifestage groups
  • 14 Social groups
  • Powered by more than 30 data sources

 

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How We Help

Our mission is to make people's lives better and our clients more successful through transformative data, insights and analytics. Learn more about what we do, how we do it and how we help.

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News Coverage & Press Releases

Stay up-to-date on the latest news coverage, company news, industry updates and launches of our newest products and services.

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Events

Browse our event calendar. Find us at virtual industry events and conferences to meet the team and discover our products and services.

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