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Case Studies

Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.




Mackenzie Health Foundation

Using data and analytics the Mackenzie Health Foundation was able to significantly improve response rates to its campaigns, reduce costs and increase donations.

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Walmart Canada

Before launching a nationwide online grocery business, Walmart Canada wanted to better understand the shoppers who had been using the service in test markets.

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General Motors

To better understand its urban buyers General Motors created a local segmentation model, which informed the automakers' marketing and sales strategy in Toronto.

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SickKids Foundation

Using data and analytics SickKids Foundation was able to develop a multicultural fundraising plan to engage ethnic communities and expand its donor base.

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Hydro One

Hydro One used customer segmentation to help strengthen its connection with customers and transform itself into a more customer-centric organization.

Outdoor advertising in downtown urban center

Branded Cities

Using data and analytics Branded Cities created a new tool to identify the optimum locations to place out-of-home ads to help its clients reach their target audiences.

Royal Canadian Mint silver coin

Royal Canadian Mint

The Royal Canadian Mint used lifestyle-based segmentation to quickly develop targeted marketing campaigns and help grow its customer base.

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Using data-driven profiles the University of British Columbia was able to identify a new donor population who had the wealth and ability to make a major gift.

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Using customer segmentation and personification TELUS was able to create a more consistent customer experience across its physical and digital channels.