About
Meet our Geeks
Our tenured leadership team is comprised of executives drawn from a cross section of the communities we serve. We are published authors, speakers and internationally recognized leaders in geodemographics and marketing research, advanced analytics, statistics and modeling.
With expertise in analytics consulting, strategic planning and database marketing and a deep commitment to privacy, security, and data governance requirements, we continue to pioneer the development of best practices and methodologies that can be applied to today’s new age of data-driven marketing.
Supported by a broader team of statisticians, geodemographers, data scientists, consultants and modeling experts, we have one purpose - to help you achieve results through evidence-based decisions.
Senior Leadership
About Layne Newhouse, Vice President, PMO & QA
Vice President, PMO & QA
Layne Newhouse oversees operations at Environics Analytics, including project management, quality assurance, and a focused AI team that drives knowledge and training initiatives, operational efficiency, and AI integration into the company's product suite. Over the past seven years, Layne has led the development of actionable, insight-focused solutions using petabyte-scale Big Data, creating data products that help companies and governments understand population behavior patterns across the CPG, retail, tourism, and transportation sectors.
Holding a Master of Engineering from the University of Toronto and an MBA from the DeGroote School of Business, Layne contributes to executive thought leadership on technological advancement and methodology research, bringing a comprehensive perspective on how Canadian marketers can leverage AI and data analytics to drive business outcomes.