Jan Kestle has been a leader in the marketing information industry for more than five decades. An expert in using statistics and mathematics to help solve business challenges, she directed the initiatives that led to the creation of EA’s PRIZM® segmentation system, WealthScapes financial database and ENVISION business intelligence platform, among other products. Over the years, she’s helped hundreds of customers—in industries ranging from finance and retail to the not-for-profit sector—turn data and analytics into insight, strategy and engagement. Before founding EA in 2003, Jan was president of Compusearch and spent 19 years at the Ontario Statistical Centre. Active in the marketing community, Jan was recently awarded the Lifetime Achievement Award from the Canadian Marketing Association. Jan is a member of the Canadian Statistics Advisory Council, and is on the Dean’s Advisory Council for the Ted Rogers School of Management at Toronto Metropolitan University, the DeGroote School of Business at McMaster University, and the Morisette School of Entrepreneurship at the University of Western Ontario. A frequent conference speaker, she is the recipient of a Bachelor of Science degree in applied mathematics from Western University.