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PRIZM® Premier

Claritas PRIZM® Premier combines demographics, consumer behavior and geographic data to help marketers understand and engage their customers and prospects. PRIZM Premier classifies every U.S. household into one of 68 lifestyle types, or segments, to help marketers discern their consumers’ likes, dislikes, lifestyles and purchase behaviors. By segmenting consumer households, marketers are better able to identify, reach and retain their most profitable customers and tailor messages and products that resonate with them. Any customer file, list or survey can be coded with PRIZM Premier to identify profitable and sustainable opportunities.

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Reach your best customers, track neighborhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, profession, occupation, income levels and marital status. Claritas Pop-Facts® Advanced and Claritas Pop-Facts® Premier databases are built from multiple sources, including U.S. Census and American Community Survey data.


Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.

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