Our Commitment To Our Clients
Environics Analytics (“EA”) is committed to respecting and protecting privacy rights and that is why we are dedicated to high standards in safeguarding any and all personal information entrusted to us by our clients, staff and the general public regardless of how you choose to do business with EA.
Data Protection and Responsibilities
EA is a data processor and processes data with respect to EA services. EA maintains technical, physical and administrative security measures in our internal policies which are designed to provide protection for data against loss, misuse, unauthorized access, disclosure and alteration. EA uses independent external auditors to verify our security measures for applicable privacy, security and compliance control standards.
EA conducts relationships with clients, suppliers and partners in an ethical and professional manner. EA is a member of both the Data Marketing Association (DMA, now part of the Association of National Advertisers (ANA)) and the Canadian Marketing Association (CMA) and abide by their ethical guidelines.
It should also be noted that EA is committed to industry self-regulation, and as such, is a member in good standing with the Interactive Advertising Bureau (IAB) and is in compliance with the Digital Advertising Alliance (DAA) Self-regulatory Code.
What Types of Client Data EA Collects and Where We Get It From
Our primary business is to provide marketing data and analytical insight based on the data to clients in Canada and U.S. The data products that we create, use and share with clients and partners for the purposes of insights, advertising, analytics, planning, and more are comprised of anonymized, geo-demographic or survey data at the postal code or dissemination area (DA) in Canada and at the ZIP+6 or Block Group level in the U.S.
For our PRIZM segmentation system, Environics Analytics receives de-identified/anonymous authoritative data from marketing and media sources, and applies PRIZM geographic, demographic and psychographic data to feature 67 segments that capture current demographics, lifestyles and values. The records are deidentified/anonymous going in and going out.
EA does not collect, use or disclose any personally identifiable information (PII) in the development of these data products.
Environics Analytics obtains privacy-compliant de-identified, anonymous and aggregate data from selected data partners such as the latest census data, current economic indicators, postcensal estimates from federal and provincial governments, immigration statistics, economic data such as building permits, survey data, life stage data, certain location data and business-to-business data. This data may have been originally collected either online or offline.
Environics Analytics also obtains de-identified data from trusted third-party data partners that collect data from location-enabled applications on mobile devices. Specifically, the data elements are mobile advertising ID (MAID), type of device (“IDFA” for iOS and “AAID” for Android) along with a date, time and latitude/longitude coordinates for each observation. The data are used as inputs to models that normalize and weight to the general population. EA’s expert methodologists address bias and small sample size issues using best practices, internal controls, privacy-enhancing technologies, and advanced modelling techniques. The models combine these summarized and de-identified movement data with other EA databases to create an aggregated estimate of anonymized data patterns for dissemination areas and postal codes.
For clarity, the collection and use of data from trusted third-party data partners, their websites and applications are subject to those data providers’ privacy policies and legal terms.
The location-enabled mobile data is collected only if permission is provided by the individual. Consumers can easily change their level of location sharing overall or for individual mobile apps at any time via their privacy settings on their mobile devices.
Depending on the individual app settings, device holders can decide if a particular app should share their location while in use or block that permission outright. For more information on how users can change their preferences, please see https://www.networkadvertising.org/mobile-choice
To learn more about the privacy practices of our third-party service providers please see the links below:
Spectus-AI Privacy Centre https://spectus.ai/privacy/
VeraSet LLC https://www.veraset.com/privacy-policy
EA endeavors to work with providers, clients, and partners that provide disclosures to their own users regarding their use of data for marketing, interest-based advertising purposes and available privacy controls. EA will only be able to directly apply controls to the data that it possesses and manages.
We may receive the personally identifiable information (PII) of clients’ customers for analytic or modeling purposes on behalf of the client. This use of the PII is strictly limited to the purpose identified by the client and its use, disclosure and retention are governed by contractual provisions as well as U.S. and Canadian privacy laws.
EA limits personal information collection (whether directly or through the use of third parties) to the specific data reasonably useful for the purpose for which it was collected.
EA services do not knowingly collect, use or disclose personal information from children under the age of 13 or as otherwise identified.
Retaining and Deleting Personal Data
EA only retains or discloses personal information for as long as necessary to fulfill the purpose for which it was collected. EA has policies in place that govern the retention of personal information so it will be kept only if necessary, to fulfill its intended purpose or to satisfy legal requirements.
Environics Analytics understands that you take privacy seriously. These privacy policies are intended to be a guide to help you manage your expectations whether you are a visitor to the EA website or a client inquiring about how EA addresses privacy.
Privacy practices that power Environics Analytics.
Privacy practices for the website and corporate operations, including but not limited to marketing.
How to Contact EA Regarding Privacy or Security
EA has appointed a Chief Privacy Officer (CPO) to ensure accountability, to effectively manage a privacy management program designed to protect privacy and for setting policies and processes. Contacting EA regarding complaints, report security incidents, express concerns and feedback regarding EA privacy and security practices can be done by emailing, phoning, or mailing the Chief Privacy Officer using the information below.
In addition, requests for individual access or any other inquiry regarding our privacy practices, should be sent to the Chief Privacy Officer using the same information below.
EA will respond in a timely manner to your requests.
Environics Analytics Chief Privacy Officer
Phone: 888.339.3304 x1498
Or by Mail
33 Bloor Street East Suite 400
Toronto ON M4W 3H1
EFFECTIVE DATE: January 28, 2023