Environics Analytics terms and conditions

Services Privacy Policy

 

EAs new Services Privacy Policy is intended for the purposes of providing the Client with transparency in the way in which EA represents its obligations with data and privacy compliance. 

 

 

Our Commitment To Our Clients

Environics Analytics (“EA”) is committed to respecting and protecting privacy rights and that is why we are dedicated to high standards in safeguarding any and all personal information entrusted to us by our clients, staff and the general public regardless of how you choose to do business with EA.

Environics Analytics takes privacy seriously. EA has developed this privacy policy to be transparent about our data practices and how EA manages personal information.

 

Data Protection and Responsibilities

EA is a data processor and processes data with respect to EA services. EA maintains technical, physical and administrative security measures in our internal policies which are designed to provide protection for data against loss, misuse, unauthorized access, disclosure and alteration. EA uses independent external auditors to verify our security measures for applicable privacy, security and compliance control standards.

 

Ethical Relationships  

EA conducts relationships with clients, suppliers and partners in an ethical and professional manner.  EA is a member of both the Data Marketing Association (DMA, now part of the Association of National Advertisers (ANA)) and the Canadian Marketing Association (CMA) and abide by their ethical guidelines.

It should also be noted that EA is committed to industry self-regulation, and as such, is a member in good standing with the Interactive Advertising Bureau (IAB) and is in compliance with the Digital Advertising Alliance (DAA) Self-regulatory Code.

Information regarding self-regulatory program opt-out pages can be found here for Canada at https://youradchoices.ca/en/tools and for the U.S. at https://youradchoices.com.

 

What Types of Client Data EA Collects and Where We Get It From

Our primary business is to provide marketing data to clients in Canada and U.S. The data products that we create, use and share with clients are comprised of anonymized, geo-demographic or survey data at the postal code or dissemination area (DA) in Canada and at the ZIP+6 or Block Group level in the U.S. EA does not collect, use or disclose any personally identifiable information (PII) in the creation of these data products.

 

Data Sources

 

Environics Analytics obtains privacy-compliant anonymized data from selected data partners such as the latest census data, current economic indicators, postcensal estimates from federal and provincial governments, immigration statistics, economic data such as building permits, survey data, life stage data, certain location data and business-to-business data. This data may have been originally collected either online or offline.

Environics Analytics obtains anonymized data from trusted third-party data partners that collect data from location-enabled applications on mobile devices and ad exchange platforms. Specifically, the data elements are device ID, advertising identifiers along with a date, time and latitude/longitude coordinates for each observation. For any location data that could identify an individual, the data elements are adjusted or aggregated to render them anonymous. For clarity, the collection and use of data from trusted third-party data partners, their websites and applications are subject to those data providers’ privacy policies and legal terms.

 

The location-enabled mobile data is collected only if permission is provided by the individual. Consumers can easily change their level of location sharing overall or for individual mobile apps at any time via their privacy settings on their mobile devices.

 

Depending on the individual app settings, device holders can decide if a particular app should share their location while in use or block that permission outright. For more information on how users can change their preferences, please see https://www.networkadvertising.org/mobile-choice

 

To learn more about the privacy practices of our third-party service providers please see the links below:

 

CuebIQ Inc. Privacy Center https://www.cuebiq.com/privacypolicy

 

UberMedia https://ubermedia.com/summary-of-privacy-policy/

 

SafeGraph/VeraSet LLC https://www.veraset.com/privacy-policy



EA endeavors to work with providers, clients, and partners that provide disclosures to their own users regarding their use of data for marketing, interest-based advertising purposes and available privacy controls. EA will only be able to directly apply controls to the data that it possesses and manages.

 

 

Client Data

We may receive the personally identifiable information (PII) of clients’ customers for analytic or modeling purposes on behalf of the client. This use of the PII is strictly limited to the purpose identified by the client and its use, disclosure and retention are governed by contractual provisions as well as U.S. and Canadian privacy laws.

EA limits personal information collection (whether directly or through the use of third parties) to the specific data reasonably useful for the purpose for which it was collected.

 

Children’s Privacy

EA services do not knowingly collect, use or disclose personal information from children under the age of 13 or as otherwise identified.

 

Retaining and Deleting Personal Data

EA only retains or discloses personal information for as long as necessary to fulfill the purpose for which it was collected. EA has policies in place that govern the retention of personal information so it will be kept only if necessary, to fulfill its intended purpose or to satisfy legal requirements.

 

Changes to our Privacy Policy

We reserve the right to change this privacy policy at any time. An effective date is referenced at the end of this policy. This privacy policy and the policies outlined herein are not intended to, nor do they create, any contractual or their legal rights in or on behalf of any person or entity.


Privacy Statement 

Environics Analytics understands that you take privacy seriously. These privacy policies are intended to be a guide to help you manage your expectations whether you are a visitor to the EA website or a client inquiring about how EA addresses privacy.  

EA encourages you to read through this policy in its entirety. If you have any questions about this privacy policy, please contact us at privacy@environicsanalytics.com

 

See Privacy Policy Overview

Privacy practices that power Environics Analytics.

See Site Privacy Policy

Privacy practices for the website and corporate operations, including but not limited to marketing.

 

How to Contact EA Regarding Privacy

 

EA has appointed a Chief Privacy Officer (CPO) to ensure accountability, to effectively manage a privacy management program designed to protect privacy and for setting policies and processes. Contacting EA regarding complaints, express concerns and feedback regarding EA privacy practices can be done by emailing, phoning, or mailing the Chief Privacy Officer using the information below.  

In addition, requests for individual access or any other inquiry regarding our privacy practices, should be sent to the Chief Privacy Officer using the same information below.

EA will respond in a timely manner to your requests. 

 

 

Environics Analytics Chief Privacy Officer

Email: Privacy@environicsanalytics.com

Phone: 888.339.3304 x1498

 

Or by Mail

 

33 Bloor Street East Suite 400

Toronto ON M4W 3H1

Canada

 

EFFECTIVE DATE: June 29th, 2020

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