Total Retail: Strategies to bridge the physical and digital retail divide.
The growth of online shopping will not be the demise of physical stores, but it will require brick-and-mortar retailers to change their thinking.
Tracey Matchett, Group Account Director at Environics Analytics, shares three strategies for retailers to bridge the physical and digital divide with Total Retail.
"Physical stores continue to be a valuable channel for retailers because they offer something online retailers can't: a tactile experience. With the right approach, online and physical retailers can be complementary, boosting sales and engaging customers in new and exciting ways."Read the Total Retail article (opens in a new window)