Resources
News Coverage
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Lifestyle Segmentation: An Interview with Jan Kestle, Founder and CEO, Environics Analytics
Nov 10, 2022, 12:57 PM by Kenna: Customer First ThinkingFull storyHear from Jan Kestle, EA's President, about how lifestyle segmentation is more relevant than ever in understanding and connecting with customers
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City Centres Fall Behind Outlying Regions in Returning to Office, Environics Data Shows
Sep 6, 2022, 08:56 AM by The Globe and MailFull storyEnvironics Analytics analyzes how downtown cores are faring with return-to-work by using anonymized, privacy-compliant data from mobile devices, as well as neighbourhood demographics and business data
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Are We Listening? A View Into Americans' Compliance With COVID-19 Movement Restrictions
May 1, 2020, 07:30 AM by Environics AnalyticsFull storyEnvironics Analytics used mobile movement data to look at Americans' out-and-about behavior by county in early February versus late April.
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Boomers in Retail: It's Time to Re-Engage With the Forgotten Generation
Feb 14, 2020, 08:00 AM by Tracey MatchettFull storyAs retailers reinvent physical and online shopping channels, it's essential to focus on and accommodate the growing and changing boomer opportunity.
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15-Minute Fundraising Podcast: Data Driven Fundraising with Allen Davidov
Feb 11, 2020, 10:18 AM by Environics AnalyticsFull storyNot-For-Profit practice lead Allen Davidov explains how data can positively influence creative and language in direct mail and digital campaigns.
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CIO Techie: Mobile Analytics in Action
Oct 22, 2019, 16:38 PM by Paul TyndallFull storyWho shows up when New York throws a party? See how Paul Tyndall uncovers valuable attendee insights using mobile analytics.
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Direct Marketing News: Investing In privacy and security
Aug 8, 2019, 10:23 AM by James SmithFull storyGood companies talk about privacy and security; great ones back their words up with third-party audits. James Smith explains why Environics Analytics spends so much time, energy and resources to protect client privacy.
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The Insurance Podcast: How to improve the customer experience within the insurance marketplace
Jun 11, 2019, 10:32 AM by Pete TessierFull storyData is everywhere in the insurance industry, but Stan Ivankovic explains why the insurance sector needs more data to get a more complete view of their customers.
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Municipal World: Using neighborhood data to increase engagement, make better decisions
Jun 4, 2019, 12:11 PM by Meath C.Full storyMunicipal governments collect treasure troves of data about their citizens. They must harness such data to deliver better services while remaining privacy-compliant.
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BBC News Canada: Why Canada is a guinea pig for global markets
May 13, 2019, 20:40 PM by Jessica MurphyFull storyDanny Heuman, Chief Analytics Officer at Environics Analytics, talks to BBC News Canada about why companies look north when they need a test market.
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Financial Post: Move over, millennials — baby boomers are the ultimate untapped market
Apr 2, 2019, 15:00 PM by Ellen SamekFull story"They’re active, healthy, they have money to spend, they’re interested and they’re curious." So why aren't more companies trying to draw them in?
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Direct Marketing Magazine: Making sense of data trails
Mar 1, 2019, 10:31 AM by Danny HeumanFull storyBig data can help organizations get closer to the answers they are looking for, but geodemography is what makes these data actionable.
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Direct Marketing Magazine: Using mobile analytics to profile consumers and target retailers.
Feb 10, 2019, 16:46 PM by Oscar ZaragozaFull storyAttracting aspirational and luxury brands to a mall is tough at the best of times. See how J. Richard Hill & Co. worked with Environics Analytics to solve this challenge.
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Total Retail: Strategies to bridge the physical and digital retail divide.
Jan 11, 2019, 07:59 AM by Tracey MatchettFull storyThe growth of online shopping will not be the demise of physical stores, but it will require brick-and-mortar retailers to change their thinking.
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The Globe and Mail: Do Canadians have to choose between privacy versus quality data?
Nov 5, 2018, 14:38 PM by Jan KestleFull storyHaving access to accurate data is crucial to policy makers and citizens alike as they inform cost of living increases and many other socioeconomic issues.
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The Globe and Mail: Data can make our lives better, but proceed with caution
Apr 2, 2018, 16:08 PM by Jan KestleFull storyEvidence-based and data-driven are the new buzzwords for decision making in business, government and social-service organizations. Addressing issues of privacy, consumer protection and transparency should always be top of mind.
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CTV News: Environics Analytics provides expert analysis during 2016 U.S. election
Nov 8, 2016, 09:56 AM by Environics AnalyticsFull storyRupen Seoni, SVP Environics Analytics, joins CTV News Channel’s panel of experts to discuss results of the 2016 U.S. presidential election.
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Retail It Insights: Saks Fifth Avenue and Nordstrom expand into Canada
Jan 29, 2014, 05:23 AM by Anna Rose WelchFull storyAnalysts expect Canada’s $2.15 billion luxury industry to be bolstered as U.S. companies begin expanding across the border.
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The Globe and Mail: What voters drink reveal how voters vote
Jan 14, 2014, 05:24 AM by Beppi CrosarialFull storyFans of clear spirits, vodka and gin, tend to back the Democratic party. Those favoring amber liquor are more in step with Republicans. Do Canadian tastes follow suit?
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The Globe and Mail: The battle for Canada’s big spenders
Aug 7, 2013, 05:44 AM by Marina StraussFull storyThe growth in the number of wealthy consumers in Canada is leading to increased competition in the higher-end retail market.