Financial Post: Move over, millennials — baby boomers are the ultimate untapped market
"They’re active, healthy, they have money to spend, they’re interested and they’re curious." So why aren't more companies trying to draw them in?
The National Post, was given a sneak peek at Dr. Doug Norris', senior vice-president and chief demographer at Environics Analytics, latest whitepaper on why organizations that fail to cater to boomers risk leaving money on the table. Be sure to check out their story:Read the Financial Post article (opens in a new window)