BBC News Canada: Why Canada is a guinea pig for global markets
Danny Heuman, Chief Analytics Officer at Environics Analytics, talks to BBC News Canada about why companies look north when they need a test market.
"In Canada we have really a very diverse population with more than 200 languages spoken throughout the country," says Heuman. He explains that this diversity gives companies a range of consumer segments to test and learn from.
Read the article in BBC News Canada (link opens in new window).