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BBC News Canada: Why Canada is a guinea pig for global markets

May 13, 2019, 21:40 PM by Jessica Murphy
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Danny Heuman, Chief Analytics Officer at Environics Analytics, talks to BBC News Canada about why companies look north when they need a test market.

 

"In Canada we have really a very diverse population with more than 200 languages spoken throughout the country," says Heuman. He explains that this diversity gives companies a range of consumer segments to test and learn from.

Read the article in BBC News Canada (link opens in new window).