EA's Seoni and Mint's Schroeder to speak at CMA National Convention

The Canadian Marketing Association has selected Rupen Seoni, Vice President and Practice Leader at Environics Analytics, and Bernie Schroeder, Senior Manager of Customer Strategy and Insight at the Royal Canadian Mint, to speak at its National Convention. Their presentation, to take place on May 27th at the Metro Toronto Convention Centre, will highlight how the Mint used customer segmentation to increase revenues. Conference attendees will hear of how a well-known government organization adopted marketing analytics to convert insights about its coin-buyers into successful acquisition, cross-sell, upsell and product development strategies.