Geek looking at data

Environics Analytics Releases 2016 Update Of Its Data And Analytics Products

Mar 31, 2016, 14:01 PM by Environics Analytics
Update includes new editions of PRIZM5, ENVISION5 and DemoStats

TORONTO, MARCH 31, 2016 – Environics Analytics (EA) today announced the 2016 update of its suite of marketing analytics products, including PRIZM5 and ENVISION5, as well as databases on demographic, media and lifestyle preferences. The annual release provides users with the most comprehensive and up-to-date set of marketing-related data and software available in Canada.

The update covers more than two dozen databases, including DemoStats, the wide-ranging demographic database that offers statistics for 2016 and projections for 2019, 2021 and 2026. In addition, the release includes the latest edition of PRIZM5, the popular segmentation system that classifies Canadians into 68 lifestyle types to help businesses engage their customers. All the new data can be accessed using EA’s business intelligence platform, ENVISION5, which has been enhanced with increased functionality—more advanced mapping, reporting and display features—and improved ease of use.

As with all its products and services, the 2016 update reflects EA’s longstanding commitment to disseminate the most reliable and up-to-date statistics available to companies, government agencies and not-for-profits. The just-released databases provide users with access to more than 20,000 variables across a wide range of topics, including media usage, marketplace behaviour, leisure activities and finances. Available at the neighbourhood and postal code levels, these data help organizations make informed decisions when marketing to customers, forecasting new trade areas, selecting retail sites, analyzing population and household trends, and developing media plans.

“Updating our extensive databases requires us to combine best methods from many disciplines—statistics, machine learning, economics, optimization, microsimulation and quantitative geography,” says Jan Kestle, President and Founder of EA. “We use nearly 60 data sources to create these data products so our customers can be certain that their business decisions are based on the most reliable information available.”


[The lead developers responsible for EA’s 2016 update are available for interviews with reporters interested in learning more about the new data and analytics tools. To schedule an interview with Danny Heuman (PRIZM5), Teresa Sinopoli (ENVISION5) or Sean Howard (DemoStats), contact Julia Vasilev at 416.969.2733 or]

Databases Included in the Update











MoneyMatters Powered by CFM

Neighbourhood View™






Opticks Powered by Vividata (replaces PMB and NADBank)

Opticks Powered by Numeris

Opticks Mobile Powered by AskingCanadians™

Opticks Social Powered by AskingCanadians™

Opticks eShopper Powered by AskingCanadians™

Opticks Automotive Powered by IHS






Shopping Centres

Retail Locations


Enhanced PCCF

Street & Boundaries

Postal Code Boundaries


About Environics Analytics

The premier marketing and analytical services company in Canada, Environics Analytics helps customers turn data and analytics into insight, strategy and results. EA offers the full range of analytical services—from data supplier to strategic consultancy—and provides over-the-counter reports, purpose-built software-as-a-service and a wide variety of modelling approaches. Its team of quantitative marketers, modellers and geographers are expert at helping organizations identify their business challenges, develop data-driven solutions and achieve success along every phase of their analytics journey. EA is a member of the Environics group, a unique alliance of companies dedicated to providing intelligent research, analytics and communications. To learn more, visit our website at, or contact us at

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