Nov 11, 2015, 11:58 AM
Toronto, November 11, 2015 – Environics Analytics (EA), the marketing services and data analytics company, has named Numeris its Partner of the Year for 2015. At EA’s Ninth Annual User Conference last week, EA President Jan Kestle singled out the organization for “the great insights they provide through their annual survey, and for their innovation in finding new ways to help our customers reach their audiences.”
Citing a partnership that dates to EA’s founding in 2003, Kestle praised Numeris as a valued collaborator in supplying high-quality consumer and media data to Canadian marketers. Its national Numeris RTS (Return to Sample) survey, which this year queried over 44,000 respondents on purchase, leisure and media behaviour, was a key source for imaging the 68 segments in EA’s PRIZM5 segmentation system. In addition, EA’s Opticks Powered by Numeris database provides lifestyle and media profiles for more than 3,400 variables across a wide range of topics—from radio and TV usage to retail, financial, technology and travel behaviour. Both data products help businesses and not-for-profits better understand their customers and markets for a range of media and marketing applications.
“Our partnership has had a significant impact on what we do and how we help our clients,” said EA’s Kestle. “They’ve used our PRIZM system to help complement their survey, and they’ve applied our lifestage- and urbanity-oriented approach to describe their own target groups to their members. We applaud Numeris not just because of the size of their annual survey but because of their enthusiasm in working with us to evaluate new data sources and pursue new business opportunities.”
Ricardo Gomez-Insausti, Ph.D., Vice President of Research & Respondent Contact Centres at Numeris, thanked EA for the award. “We’re proud that Numeris was honoured by Environics Analytics as its Partner of the Year,” said Dr. Gomez-Insausti. “It is gratifying to receive this recognition of our long-running partnership and we’re pleased that EA has made innovative use of our data that offers detailed intelligence about consumers and markets across Canada. We look forward to our continuing fruitful collaboration.”
The Partner of the Year award was presented at EA’s annual user conference, which this year attracted more than 500 participants from companies in a variety of industries as well as from the public and not-for-profit sectors. With a theme of “Analytics That Count,” the day-long event featured case study presentations, a keynote address on innovation and demonstrations of data-based business intelligence tools, such as EA’s popular PRIZM5 and ENVISION5. Among the presenters were representatives from General Motors, Dell Canada, MLSE, New Brunswick Power, UNICEF, CAA National, Viking Cruises, The City of Calgary, IESO, Cineplex, Affinity Credit Union and St. Michael’s Hospital Foundation.