Canadian Marketing Association Presents EA President Kestle with Lifetime Award

The Canadian Marketing Association (CMA) yesterday honoured Jan Kestle with its “Life Membership” award, citing her work on behalf of the CMA and her “immense contribution” to the “development of marketing in Canada” during her forty-year career. Kestle, who is the president and founder of Environics Analytics, Canada’s leading provider of data-driven marketing solutions, received the award during the 2014 CMA National Convention in Toronto.

During the awards presentation, Kestle was lauded for her work with the CMA, which has spanned two decades. She currently serves as a member the CMA Privacy and Ethics Committee and the Customer Insights and Analytics Council, and she is co-chair of the CMA’s upcoming 2015 Analytics Conference. An active contributor to the CMA’s blog, Kestle recently co-authored a CMA white paper on data governance designed to help Canadian organizations adopt formal procedures for managing their data.

“The CMA is pleased to present an honorary life membership in the Association to Jan Kestle in recognition of her outstanding contributions to the Association,” said John Gustavson, President and CEO of the Canadian Marketing Association. “She has worked tirelessly on the Association’s behalf for many years, actively supporting our advocacy efforts, leading several Councils and committees and providing strong financial support.”

In addition to Kestle, the CMA yesterday presented lifetime memberships to Mitch Joel, president of Twist Image, and Caroline Papadatos, senior vice president of LoyaltyOne. Past recipients of the honour include Rich Bassett, president of Bassett Direct; Steve Levy, president of Ipsos Reid East; and Nancy Cardinal, vice president of marketing and customer insights at the LCBO.

“I’m very gratified to receive this honour along with my fellow award winners, particularly because it reflects work that is so important to the marketing industry,” says Kestle. “The CMA is our industry’s leading voice and I support its efforts to further the goals of its members. To be recognized for contributing to those goals is very rewarding.”

A thought leader in the marketing information industry for over forty years, Kestle founded Environics Analytics in 2003 after serving as president of Compusearch. She directed the development of Canada’sPRIZM segmentation system, which helps marketers better connect with customers by integrating mindset and market behaviour data. In addition, she helped create and oversees ENVISION, a comprehensive, web-based micromarketing tool that analyzes customers and markets anywhere in the world. An expert in applying statistics and mathematics to help solve business challenges, Kestle has worked with hundreds of clients in industries ranging from finance and retail to the not-for-profit sector. She speaks frequently at conferences and seminars across North America.