Danny Heuman is the Chief Analytics Officer, where he oversees the suite of analysts responsible for transforming data into actionable insights. As the Chair of the Methodology Committee at Environics Analytics (EA), he is responsible for managing rigorous methodological standards that promote high-quality research, thoughtful design and iterative feedback across all of EA’s projects. A recognized expert in market analytics and modelling for over three decades, Danny has led the development of EA’s full suite of segmentation systems, including PRIZM. He has developed advanced site evaluation models for clients in the restaurant, retail, financial services and government sectors. He also pioneered integrating psychographic SocialValues with geodemographics to introduce a groundbreaking approach to consumer segmentation. An alumni of Compusearch/MapInfo, Danny holds a Master’s degree in geography from York University.