Want to learn more about this large, wealthy and influential demographic group in the U.S and how to effectively market to this age group?
Over the past decade, and for the next two decades, America’s older population will rapidly grow and account for almost a third of the total population and nearly half of all households. In addition, they control significant wealth.
Join this presentation to learn about the growth and increasing buying power of the older population. It will suggest why the older population deserves more attention from marketers. It will also discuss ways that businesses might adjust to better accommodate the older population of today, which in many ways is different than the older population of past decades.
Originally Presented Thursday, April 16th, 2020, at 2:00 PM ET