Check below for registration links to upcoming webinars or to view previous presentations and recordings.
Canada continues to grow older, with 19 percent of the population over the age of 65, compared to just 16 percent under the age of 15. Hear from EA's Chief Demographer, Dr. Doug Norris, as he examines Statistics Canada's second release of 2021 Census data. Doug will explore all-new data on gender—available for the first time—and sex at birth while also taking a detailed look at the age distribution of Canada's population and dwelling types across the country.
In this webinar, we examine:
Originally presented on May 5, 2022 at 2:00 PM ET | |
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Doug Norris, PhD Chief Demographer Environics Analytics
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Canadian charities are facing challenges as demand for charity services increase while donations decline. At the same time, Canadians are changing the ways they engage with charities, both in how they give and how giving differs among generations. On April 27 at 2:00 PM ET, join Jacob O'Connor (SVP, Charity Engagement - CanadaHelps) and Jennifer Robins (Director, Business Development & NFP Lead - Environics Analytics) to explore insights from The Giving Report 2022. This report was launched by CanadaHelps in partnership with Environics Analytics.
This webinar will cover:
Originally presented on April 27 at 2:00 PM ET | |
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Jennifer Robins, MBA Director, Business Development - NFP & Education Lead Environics Analytics
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Jacob O'Connor Senior Vice President, Charity Engagement CanadaHelps
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Ensure your not-for-profit organization is set up to succeed in your fundraising efforts in the coming year by understanding the current financial state of Canadians. Hear from EA's financial and not-for-profit data experts as they take a detailed look at key financial indicators across the country, uncover current giving trends and share how your organization can better understand and maximize the support you receive from your donor base as well as prospects that align with your cause.
In this webinar, we examine:
Originally presented on March 3 at 2:00 PM ET | |
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Jennifer Robins, MBA Director, Business Development - NFP & Education Lead Environics Analytics
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Lynne Wolfson Research Lead, Financial Data Products Environics Analytics
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Allen Davidov Senior Vice President & Practice Leader Environics Analytics
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Jessica Diniz Chief Development Officer JDRF Canada
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Over the past five years, Canada’s population has increased by 1.8 million people, remaining the fastest-growing amongst G-7 nations. Hear from EA’s Chief Demographer, Dr. Doug Norris, as he examines Statistics Canada's first release of 2021 Census data. Doug will explore key population trends across the country, including a detailed look at growth in each province and territory and the implications these data could have for marketers and decision-makers.
In this webinar, we examine:
Originally presented on February 17, 2021 at 2:00 PM ET | |
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Doug Norris, PhD Chief Demographer Environics Analytics
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Millennials have been the focus of conversation for some time now. They were the new up-and-coming generation that everyone wanted to reach and engage with. And as part of this large generation—the oldest of the Millennials sometimes referred to as Geriatric Millennials—are entering their prime earning years, what’s next?
In this webinar, we examine:
We have partnered with 1832 Communications to provide insights and expertise specific to the not-for-profit sector.
Originally presented on October 7, 2021 at 11:00 AM ET | |
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Jennifer Robins, MBA Director, Business Development Environics Analytics
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Ephraim Gopin, MBA Principal 1832 Communications
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Recent data show that the COVID-19 impact on household wealth has been dramatic. Net worth across the country has increased by 1 trillion dollars, approximately half of which comes from real estate gains. Another key trend has been the significant increase in deposits. But the impacts on Canadians’ financial status have not been the same across the country, with significant variances by region.
In this webinar, we examine:
Originally presented on October 6, 2021 at 2:00 PM ET | |
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Evan Wood Executive Vice President & Practice Leader for the Finance Industry
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Lynne Wolfson Research Lead, Financial Data Products
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Peter Miron Senior Vice President, Research and Development
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Learn how an all-new ClickScapes database captures up-to-date visitors and visits to thousands of mobile apps and websites to support organizations in identifying trends, targeting across channels and keeping an eye on the competition. We’re excited to show how ClickScapes can help you:
Originally presented on August 19, 2021, at 2:00 PM ET | |
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Vito De Filippis Vice President, Account Management
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Casey Price Senior Vice President, Product Management & Client Services
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Sharon Brown Vice President, Account Management
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Lefty Papachristoforou Vice President, Big Data Product Management & Deployment
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What is the impact on Canada? By 2035, the fossil fuel automobile engine will be a thing of the past in Canada. Big changes are coming. OEM’s, energy providers, government, bricks & mortar businesses, residential buildings and tourist destinations, among many others, are planning now for a massive economic and social impact from this trend. A fundamental piece of the puzzle is understanding the response from Canadians. The speed of adoption will vary among different populations from coast to coast and across socio-economic groups. Learn about insights gained from working closely with our clients on the electric vehicle rollout across Canada, including various stages of adoption by key segments. By understanding each of these audiences and what's important to them the private and public sectors can make decisions relating to marketing strategy, communications, sales forecasting, investments in infrastructure, as well as considerations for the issuance of grants and other incentives. Webinar Learning Objectives
Originally presented on July 29, 2021, at 2:00 PM ET | |
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Vito De Filippis VP, Account Management Environics Analytics
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Andrea Nuesser Director, Customer Strategy Hydro One
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Tanishah Nathoo Senior Manager, Integrated Marketing Hydro One
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Jeremy Hewitt Assistant Deputy Minister Climate Action Secretariat, Ministry of Environment and Climate Change Strategy British Columbia
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Michael Kopke Director of Marketing Kia
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Whether you are looking to grow membership, deepen relationships or increase wallet share, it starts with taking a data-driven approach to become more informed about your members and markets. Join us on June 22 for a webinar where we’ll share best practices your Credit Union can adopt today to solve some key challenges and allow you to focus your limited resources more effectively. Key takeaways:
Originally presented on June 22nd, 2021 at 2:00 PM ET | |
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Nil Patel Director, Business Development, Credit Unions
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Sharon Brown Vice President, Account Management
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The 2021 Federal Budget identified the path forward for Canada as we ramp up vaccinations and begin to implement a national economic recovery and re-opening of our country. Within this scope is a resilient and inclusive recovery. Learn how the application of privacy-compliant data can help the public sector and community organizations effectively identify, understand and engage with the diverse communities across Canada. Key takeaways:
Originally presented on May 27th, 2021 at 2:00 PM ET | |
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Nader Shureih Vice President, Business Development, Public Sector
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Demographic Trends and 2021 Data Updates Discover changes to current databases, the impact of COVID-19 and much more in this comprehensive look across our demographic, behavioural and psychographic data and what's to come. Learn about significant changes and enhancements to some of our core databases, such as DemoStats, DaytimePop and Opticks powered by Vividata. We will also discuss our exciting new partnerships that give our clients further opportunities to leverage PRIZM for more precise campaign execution. Key takeaways:
Originally Presented on May 11th, 2021 at 2:00 PM ET | |
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Sandra James Vice President, Data Development
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Peter Pavlakidis Vice President, Data Product Management
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Casey Price Senior Vice President, Product Management & Client Services
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2021 is a Census year and we are excited to share with you some important information. Jan Kestle, President of Environics Analytics and Karen Mihorean, Director General, Social Insights, Innovation and Integration at Statistics Canada will discuss the importance of the Census, as well as how it has evolved and what's new in Census 2021. Additionally, Environics Analytics’ Chief Demographer, Dr. Doug Norris will discuss how the Census is important for the development of some of our core databases and how we plan to incorporate the new census data into future updates
of key products. Key takeaways:
Originally presented: May 6th, 2021 at 2:30 PM ET | |
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This event is tailored to the needs of not-for-profit organizations that want to find and engage high-value prospects in their database. Learn how to identify prospects with a higher likelihood of receiving an inheritance in the next
year.
Key takeaways:
Originally presented on April 29th, 2021 at 2:30 PM ET | |
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Learn how our recently launched database, VaccineInsights, can help you build confidence in the COVID-19 vaccine. See the data in action and get a hands-on view into how vaccine intention, attitudes and BEworks' Cognitive Factors can enhance your strategy and communication plan. We'll be joined by our partners Caddle, BEworks and AskingCanadians by Delvinia. Key takeaways:
Originally presented on April 14th, 2021 at 2:30 PM ET
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Looking to get deeper insights into your customers’ shopping habits to optimize your store locations and merchandising mix, and to provide shipping options that are more relevant to your target market? Now, more than ever, knowing your consumers and changing store trade areas will help your go-to-market strategy. Using ClickSpend and MobileScapes data, we'll show you how to see who is shopping at your store locations or online. This webinar provides an overview of how you can leverage up-to-date, comprehensive insights to better understand your market and consumers. Webinar learning objectives:
Originally presented on March 25, 2021, at 2:00 PM ET | |
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Michele Sexsmith As Senior Vice President and Practice Leader of the retail, real estate, travel and gaming sectors, Michele Sexsmith assists clients in leveraging omnichannel opportunities, from identifying the best sites for stores and e-commerce growth to developing the optimum media, marketing and asset mix for targeted consumers.
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Stephanie McIsaac As the Vice President of the retail, real estate, travel and gaming sectors, Stephanie leverages her experience in research, analytics and geodemography to help organizations understand their consumers and trade areas and assist clients in a wide range of standard and customized applications.
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Environics Analytics’ Chief Demographer, Dr. Doug Norris, reviews the impact COVID-19 has had on various social and demographic trends. The presentation explores key areas such as the slow-down in population growth due primarily to the reduction in immigration, the impact on employment and which groups have been most affected as well as the impact on retail sales. The session will also look at the overall impact COVID-19 has had on the economy and, in particular, the household sector including consumer spending, disposable income and savings. Finally, there will be a brief discussion of what may lie ahead as Canadians contemplate a return to various daily activities. Webinar Learning Objectives:
Presented on February 18, 2021, at 2:00 PM ET | |
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Meet the Presenter: | |
Doug Norris, PhD SVP and Chief Demographer
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Take a look at the current financial state of Canadians and how you and your NFP or charitable organization can leverage these data for more successful fundraising efforts in 2021. Webinar Learning Objectives 1. Understand the financial state of Canadians Presented on January 28, 2021, at 2:00 PM ET | |
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Meet the Presenters | |
Allen Davidov VP of Business Consulting and NFP Lead
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Karin Martin VP of Data Development
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Jennifer Robins Senior Account Manager
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Data and analytics have been gaining importance for some time, but the COVID-19 pandemic has forced organizations to change very quickly—and discover some key gaps in their approach. In this not-to-be-missed discussion, you will learn how several organizations have been adapting their data and analytics strategies to provide vital information for their organizations in our volatile world. Hear from: Niagara Region Public Health, Forestry & Recreation, Downtown Yonge Business Improvement Area (Toronto), Canadian Urban Institute and Environics Analytics. Presented on January 14, 2021, at 3:00 PM ET | |
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Gain a better understanding of the financial status and investment behaviour of your customers, as well as current trends in assets, liabilities and income of Canadians. Watch this session to gain a deeper understanding of the changing investment behaviour, spending power, debt levels and net worth of your customers. Find out why powerful insights generated from the WealthScapes database is an essential
resource for financial institutions, retailers, charitable and other organizations looking to gain a better understanding of the financial and investment behaviours of their market. | |
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Meet the Presenters | |
Catherine Pearson SVP and Practice Leader for the Finance Industry
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Karin Martin VP of Data Development
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Peter Miron SVP of Research and Development
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Originally Presented October 8th, 2020 at 2:00 PM ET | |||
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SVP and Practice Leader, Loyalty and Tourism Environics Analytics | ||
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Presented Thursday, September 24th, 2020 at 1:00 PM ET | |||
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Originally presented August 19th, 2020 at 2:00 PM ET | |||
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SVP and Practice Leader, Finance Environics Analytics |
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Originally Presented July 16th, 2020 at 2:00 PM ET | |||
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Account Manager, Consumer Packaged Goods Environics Analytics |
COVID-19 has disrupted virtually every aspect of the world’s social and economic fabric, including Canada’s. But as we edge toward the down-side of the curve, organizations of every kind have to plan for economic recovery. How do marketers and other decision-makers move forward in these uncharted waters? We believe the answer is threefold:
Successfully accomplishing the steps above means leveraging new and existing data sources (including mobile movement data), incorporating innovative technologies and applying analytical and industry sector expertise – all within a privacy-compliant framework. Learn more about the launch of new MobileScapes and other products that can help businesses, not-for-profits and government agencies on the road to recovery. | |
Meet the Presenters | |
Evan Wood SVP and Chief Strategy Officer
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Peter Miron SVP of Research and Development
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Casey Price SVP of USA Sales
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Learn about new and updated databases from Environics Analytics as well as insights on the changing Canadian demographic landscape. | |
Originally Presented June 4th, 2020 at 2:00 PM ET | |
The latest data release includes the following databases: PRIZM, PRIZM QC, DELTA, DemoStats, DaytimePop, AccultuRates, SocialValues, CommunityHealth, Opticks Powered by Numeris, Opticks Powered by Vividata, Opticks Mobile Powered by AskingCanadians™, Opticks Social Powered by AskingCanadians™, Opticks eShopper Powered by AskingCanadians™, ShopperChoice, ShoppingCentres, TrafficCounts, Enhanced PCCF, Streets & Boundaries | |
Meet the Presenters | |
Danny Heuman Chief Analytics Officer
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Sandra James Vice President, Data Development
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Peter Pavlakidis Vice President, Data Product Management
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Now in its fourth generation, PRIZM and the databases it connects to offer users access to more than 30,000 data points about consumers’ demographics, motivations and behaviours at the postal code level.
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Originally presented on May 21, 2020 at 2:30 PM ET | |
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Evan Wood SVP and Chief Strategy Officer
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Danny Heuman Chief Analytics Officer
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Doug Norris SVP and Chief Demographer
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Jan Kestle President and CEO
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Looking to better understand your customers’ shopping habits in order to optimize your merchandising mix and provide offers that are more relevant to your target market? ClickSpend™Powered by J.C. Williams Group allows retailers
to compare the online and in-store market share of the average retailer operating in the same area. Considering the online and offline shopping habits of consumers across 14 different product categories, including clothing, health
products and food, ClickSpend helps optimize your product strategy. Learn how ClickSpend can help you:
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Originally Recorded February 11, 2020 at 2:00 PM ET | |
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Senior Vice President and Practice Leader for Retail and Real Estate Environics Analytics
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With market disruption looming, Canadians will soon have more options than ever to choose who will guide them on their financial journey. With 43% of Canadians indicating money as their greatest stress, expect consumers to seek relevant
advice and services to remedy this challenge.
Register to learn how WealthCare can help you:
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Originally Presented February 4th, 2020 at 2:00 PM ET | |
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Director, Business Development, Financial Industry Environics Analytics |
Canada’s ageing population is one of the most significant demographic trends today—and the impact will be felt for decades to come. Over the next two decades, Canada’s older population will rapidly grow and account for an increasing share of wealth and total expenditures. Marketers who focus all of their energy on millennials may be missing a bigger opportunity. Dr. Doug Norris will explain how today’s older population is different from their predecessors and how the approach in marketing to them needs to change. The session will also highlight ways that businesses can accommodate the
older population of today. Key Webinar Highlights
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Originally Presented on June 13, 2019 at 2:00 PM ET |
Meet the Presenter: |
![]() | Doug Norris Senior Vice President and Chief Demographer Environics Analytics |
The Canadian demographic landscape is in a constant state of flux. The consumers you serve today may look quite different from those you served in the past or will serve five years from now. Join us as we discuss some of the most significant demographic trends in Canada and how they could affect your organization and the broader economy. This session will also feature some of the methodological changes and improvements we’ve made to our Canadian data products that reflect these trends. Key Webinar Highlights
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Originally Presented May 30, 2019 at 2:00 PM ET |
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Looking for ways to improve your customer experience and marketing ROI? Learn about some of the exciting and innovative ways data and analytics are being put to work to deliver results. We review four case studies from the real estate, retail, tourism and not-for-profit sectors that our clients presented at our latest user conference. Whether you missed these innovative use cases at our conference or want a refresher, this session will inspire you to find new ways to use data-driven insights to address your business challenges. | ||
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Originally Presented March 27, 2019 at 2:00 PM ET | ||
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Michele Sexsmith Senior Vice President and Practice Leader | |
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Rupen Seoni Senior Vice President and Practice Leader Environics Analytics | |