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Resources

Environics Analytics Webinars

Check below for registration links to upcoming webinars or to view previous presentations and recordings.

Webinars

Get to Know the Changing Shopping Habits of Canadians

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Looking to get deeper insights into your customers’ shopping habits to optimize your store locations and merchandising mix, and to provide shipping options that are more relevant to your target market? Now, more than ever, knowing your consumers and changing store trade areas will help your go-to-market strategy. Using ClickSpend and MobileScapes data, we'll show you how to see who is shopping at your store locations or online. 

Join our webinar on March 25 at 2:00 PM for an overview of how you can leverage up-to-date, comprehensive insights to better understand your market and consumers.

Webinar learning objectives:

  • Comparison of retail category changes during the pandemic 
  • How different banners have been affected
  • Evaluation of changing trade area patterns to understand the implications for retailers going forward
  • Review of spending categories online and offline to understand which ones are affected the most
  • Evaluation of changing consumer loyalty and cross-shopping behaviour across some retail categories
  • Time of day changes that affect retailer operations

 

Join us on March 25, 2021at 2:00 PM ET

 Register Now

 

Meet the Presenters:

 

 

Michele Sexsmith

As Senior Vice President and Practice Leader of the retail, real estate, travel and gaming sectors, Michele Sexsmith assists clients in leveraging omnichannel opportunities, from identifying the best sites for stores and e-commerce growth to developing the optimum media, marketing and asset mix for targeted consumers.

 

 

Stephanie McIsaac

 

Stephanie McIsaac

As the Vice President of the retail, real estate, travel and gaming sectors, Stephanie leverages her experience in research, analytics and geodemography to help organizations understand their consumers and trade areas and assist clients in a wide range of standard and customized applications.

 


 

The Impact of COVID-19 on Social and Demographic Trends

 

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Environics Analytics’ Chief Demographer, Dr. Doug Norris, reviews the impact COVID-19 has had on various social and demographic trends.

The presentation explores key areas such as the slow-down in population growth due primarily to the reduction in immigration, the impact on employment and which groups have been most affected as well as the impact on retail sales. The session will also look at the overall impact COVID-19 has had on the economy and, in particular, the household sector including consumer spending, disposable income and savings. Finally, there will be a brief discussion of what may lie ahead as Canadians contemplate a return to various daily activities.

Webinar Learning Objectives:

  1. Interpreting the current demographic landscape of Canadians
  2. Understanding the effects of COVID-19 on immigration and employment rates
  3. Getting insight into consumer spending behaviour and financial status at a macro level since COVID-19 began
  4. Learning what the trends are and where we're headed next from a demographic perspective

Presented on February 18, 2021, at 2:00 PM ET

 Watch the Recording

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Meet the Presenter:

 

Doug Norris, PhD

SVP and Chief Demographer

 


 

Leverage Data to Raise More Funds in 2021

 

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Take a look at the current financial state of Canadians and how you and your NFP or charitable organization can leverage these data for more successful fundraising efforts in 2021.

Learn what the net worth of Canadians looks like during these uncertain times—along with a handful of other important financial indicators—which regions had an increase, which stayed flat or even saw a decline.

With our financial database, WealthScapes Fundraiser, you will be able to assess more accurately the charitable giving capacity of your prospective donors through more than 40 income, wealth, and expenditure data variables that will support your major gift, mid-level, planned and annual giving programs. Paired with our newest tool, DonorRank, you will be able to further prioritize your prospective donors by their capacity, propensity and engagement with your cause to give you a clear strategy forward.

And finally, hear about our two newest data sets, WealthTrends and WealthTransfer. These are financial products that were created with the NFP and Charitable sector in mind. 

Webinar Learning Objectives

1. Understand the financial state of Canadians
2. Realize what financial data are available for fundraisers through Wealthscapes Fundraiser
3. See a case study on how simple it is to use DonorRank for pipeline development and major gift prospecting
4. Learn how WealthTrends and WealthTransfer can have a significant impact on your annual programs and planned giving programs

Presented on January 28, 2021, at 2:00 PM ET

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Meet the Presenters

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Allen Davidov

VP of Business Consulting and NFP Lead

 

Karin Martin

 

Karin Martin

VP of Data Development

 

Jennifer Robins

 

Jennifer Robins

Senior Account Manager

 


 

Big Data & Analytics Virtual Event Series


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Data and analytics have been gaining importance for some time, but the COVID-19 pandemic has forced organizations to change very quickly—and discover some key gaps in their approach. In this not-to-be-missed discussion, you will learn how several organizations have been adapting their data and analytics strategies to provide vital information for their organizations in our volatile world.

Hear from: Niagara Region Public Health, Forestry & Recreation, Downtown Yonge Business Improvement Area (Toronto), Canadian Urban Institute and Environics Analytics. 

Presented on January 14, 2021, at 3:00 PM ET

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The Financial State of Canadians

 

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Gain a better understanding of the financial status and investment behaviour of your customers, as well as current trends in assets, liabilities and income of Canadians. 

Our experts will discuss trends such as the increase in net worth of 4.8% and how it's attributed to investment growth. Which regions saw the largest growth in total net worth, and which ones experienced much slower growth in the past year. Nationally, real estate was relatively stable, but there are some interesting sub-national trends that we will address, such as increases in PEI and Nova Scotia while British Columbia values declined. These and other trends will be discussed in addition to how you can apply them in your analyses. 

We will also introduce a new product, WealthTrends, coming to market later this year, which will allow you to better understand Canadians' liquid assets, debt and real estate investments based on more frequent data releases.

Watch this session to gain a deeper understanding of the changing investment behaviour, spending power, debt levels and net worth of your customers. Find out why powerful insights generated from the WealthScapes database is an essential resource for financial institutions, retailers, charitable and other organizations looking to gain a better understanding of the financial and investment behaviours of their market. 

Originally presented on October 15, 2020 at 2:00 PM ET

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Meet the Presenters

Catherine-Pearson

 

Catherine Pearson

SVP and Practice Leader for the Finance Industry

 

Karin Martin

 

Karin Martin

VP of Data Development

 

Peter Miron

 

Peter Miron

SVP of Research and Development

 


 

Insights on Canadian Travellers, Powered by VisitorView

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Looking to identify the best regions and neighbourhoods to prospect for new visitors to your tourism region? Interested in measuring the effectiveness of marketing strategies on visitors to specific destinations? Want to identify the types of travellers staying in a particular region overnight seasonally and determine your share of the market? 

We can help you answer those questions and more with VisitorView,neighbourhood-level estimates of overnight visitors to Canadian provinces, territories, or one of 85 tourism regions as defined by Destination Canada. These data provide a cost-effective and quick source of visitor data built specifically for the sector.

Learn why we built VisitorView, what it can be used for and how combining it with other data can enhance your insights on Canadian travellers. During the webinar, you will also see a case example of how these data can be leveraged to gain actionable insights.

Originally Presented October 8th, 2020 at 2:00 PM ET

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Presented by:

Larry Filler


Larry Filler

SVP and Practice Leader, Loyalty and Tourism

Environics Analytics


 

 

How the Sponsorship Industry Can Build Brands and Engage Audiences from a Distance

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Join The T1 Agency and Environics Analytics on Thursday, September 24th at 1pm EST to learn more about how the sponsorship industry can move forward in these challenging times.

During the hour we will be sharing insights from the four waves of the SponsorshipX COVID-19 Impact Study, including the most recent round of data collection from industry leaders. Learn how to leverage these insights to adapt strategies in order to continue to build lasting partnerships.

We’ll also dive into the topic of audience engagement and share how you can leverage data to connect with the right target audience, bolster your brand power, pivot your activations, and maximize your returns by understanding what makes your audience tick.

Presented Thursday, September 24th, 2020 at 1:00 PM ET

 
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CPG: Business Planning in the Uncharted Waters of Economic Recovery

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A Canadian Grocer presentation

Perry Hassen SVP and practice lead with Environics Analytics explains how retailers and manufacturers can use different data sets to plan sales and marketing activities for the balance of the year.

You have been asked to come up with a revised business plan for the remainder of the year due to the uncertainly associated with COVID-19. You are not alone.

Most CPG manufacturers and retailers are facing this very challenge. Following the unexpected surge in demand for groceries and household goods back in March and now moving into the period of economic recovery, we must now come up with our best estimates of how this will impact sales and marketing activities in the coming months. However, there are valuable data points we can use as markers to triangulate where and when things will start to get back to normal and in other cases settle into a new normal. In this session, we will explore the use of leveraging demographic, financial and privacy-friendly mobile movement data as important inputs to category and brand business planning, field sales prioritization and retail network planning.

Originally presented July 2nd, 2020

Sign up below to view the on-demand presentation: 

 VIEW THE PRESENTATION


 

Insights on Canadians' Financial Inheritance by Neighbourhood

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As Canada’s aging population and their net worth are projected to grow significantly over the next 10 years, the largest intergenerational transfer of wealth is expected to take place by means of inheritance. To-date nearly one-third of Canadian families have received some form of financial inheritance accounting for a total market of $576 billion according to Statistics Canada’s recent Survey of Financial Security. Environics Analytics has launched its newest financial product, WealthTransfer, to help marketers and financial institutions alike understand how to seize upon this significant opportunity.

With WealthTransfer, you can identify at a postal code-level, areas with the highest likelihood of households receiving inheritances within a given year as well as quantify the total potential inheritance amount. Inheritance scores and indices have also been developed so users can easily create customer or postal code rankings and models.

Together with our existing WealthCare product, which provides an overall indicator of financial wellness by age to help organizations identify the challenges and opportunities their customers are likely to experience, you can gain a better understanding of your target market and access incremental opportunities.

Learn how you can capitalize on this financial trend and gain a deeper understanding of your potential consumers’ financial position by integrating WealthTransfer into your consumer insights practices.

Originally presented August 19th, 2020 at 2:00 PM ET

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Presented by:

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Catherine Pearson

SVP and Practice Leader, Finance

Environics Analytics


 

Introducing ShopperChoice

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Looking to understand how the CPG-specific behaviours of Canadians are changing? With our new ShopperChoice database, you will gain insights into behaviours and attitudes towards in-store purchase decisions, online and smart shopping solutions, solving for meal occasions at home and on-the-go, and addressing health & wellness priorities. The ShopperChoice database uncovers the what, where, how and why behind the motivations for meal planning, health and wellness, and household item purchases.

With ShopperChoice, you can access over 1200 variables, available by postal code, to help you understand CPG-specific behaviours and attitudes as they relate to pre-store, in-store and online activity.

Learn how you can benefit from these new insights and gain an even deeper understanding of consumers by integrating ShopperChoice with other demographic, behavioural and psychographic information.

Originally Presented July 16th, 2020 at 2:00 PM ET

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Presented by:

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Tyler Baird

Account Manager, Consumer Packaged Goods

Environics Analytics


 

Moving Forward with Recovery Planning and MobileScapes

 

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COVID-19 has disrupted virtually every aspect of the world’s social and economic fabric, including Canada’s. But as we edge toward the down-side of the curve, organizations of every kind have to plan for economic recovery. How do marketers and other decision-makers move forward in these uncharted waters?

We believe the answer is threefold: 

  1. First, developing an understanding of consumers’ movement away from their homes – who are they, where they are going, for how long and how this is changing week-to-week (and importantly, how this compares relative to pre-pandemic patterns)
  2. Second, differentiating these consumers and citizens based on their demographics, motivations and attitudes
  3. Third, identifying the neighbourhoods where these varying populations live in order to effectively reach and engage them

Successfully accomplishing the steps above means leveraging new and existing data sources (including mobile movement data), incorporating innovative technologies and applying analytical and industry sector expertise – all within a privacy-compliant framework.

Learn more about the launch of new MobileScapes and other products that can help businesses, not-for-profits and government agencies on the road to recovery.

VIEW THE RECORDING

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Meet the Presenters

Evan Wood Headshot

 

Evan Wood

SVP and Chief Strategy Officer

 

Peter Miron

 

Peter Miron

SVP of Research and Development

 

Casey-Price

 

Casey Price

SVP of USA Sales

 


 

2020 Data Update

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Learn about new and updated databases from Environics Analytics as well as insights on the changing Canadian demographic landscape.

We will discuss how evolving neighbourhoods and demographic trends have led to the release of an all-new PRIZM segmentation system, including highlights of the most significant changes, what this means for PRIZM users and how it can help with marketing strategies – including COVID-19 recovery planning.

You will also hear an overview of other updates to our Canadian databases included in the most recent release. See below for a complete list of products released on May 27.


Originally Presented June 4th, 2020 at 2:00 PM ET 

 

Download the Presentation

 

View the Recording

 

The latest data release includes the following databases:

PRIZM, PRIZM QC, DELTA, DemoStats, DaytimePop, AccultuRates, SocialValues, CommunityHealth, Opticks Powered by Numeris, Opticks Powered by Vividata, Opticks Mobile Powered by AskingCanadians™, Opticks Social Powered by AskingCanadians™, Opticks eShopper Powered by AskingCanadians™, ShopperChoice, ShoppingCentres, TrafficCounts, Enhanced PCCF, Streets & Boundaries

Meet the Presenters

Danny Heuman

 

Danny Heuman

Chief Analytics Officer

 

Sandra James

 

Sandra James

Vice President, Data Development

 

Peter Pavlakidis

 

Peter Pavlakidis

Vice President, Data Product Management

 


 

New PRIZM Virtual Launch Event

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Now in its fourth generation, PRIZM and the databases it connects to offer users access to more than 30,000 data points about consumers’ demographics, motivations and behaviours at the postal code level.

Hear about what's new, what it means for your organization and examples of industry applications.

  • More than our annual update, this new schema of how Canadians live provides an actionable and data-driven level set for ongoing strategic work and, because it is also linked to new products monitoring more frequent and recent activity, can help with immediate tactical executions. 
  • With the Canadian population undergoing unprecedented change in recent years—and facing new challenges in the last few months—it has never been more important for businesses, not-for-profits and government agencies to understand citizens and consumers and how to engage with them, especially as businesses re-open and the economy rebounds.

VIEW THE RECORDING

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Originally presented on May 21, 2020 at 2:30 PM ET

Meet the Presenters

Evan Wood-Headshot Small 

 

Evan Wood

SVP and Chief Strategy Officer

 

Danny Heuman 

 

Danny Heuman

Chief Analytics Officer

 

Dr. Doug Norris Headshot Small 

 

Doug Norris

SVP and Chief Demographer

 

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Jan Kestle

President and CEO

 


 

Compare online and offline shopping habits with the updated ClickSpend™

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Looking to better understand your customers’ shopping habits in order to optimize your merchandising mix and provide offers that are more relevant to your target market?

ClickSpend™Powered by J.C. Williams Group allows retailers to compare the online and in-store market share of the average retailer operating in the same area. Considering the online and offline shopping habits of consumers across 14 different product categories, including clothing, health products and food, ClickSpend helps optimize your product strategy. 

Learn how ClickSpend can help you:

  • Understand the online and offline behaviour of your key customer segments in order to communicate with them more effectively and provide them with relevant offers
  • Optimize the merchandise mix of bricks-and-mortar stores by focusing on items that consumers prefer to buy in-store and plan your real estate strategy to suit local markets
  • Identify stores most at-risk of online sales erosion and adjust merchandise and overall experience to retain business
  • Understand the marketing preferences and mindset of the offline shopper to retain those consumers near your bricks-and-mortar stores

Originally Recorded February 11, 2020 at 2:00 PM ET

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Meet the Presenters

Michele Sexsmith



Michele Sexsmith 

Senior Vice President and Practice Leader for Retail and Real Estate

Environics Analytics

 


 

WealthCare: Assess the financial health of your customers

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With market disruption looming, Canadians will soon have more options than ever to choose who will guide them on their financial journey. With 43% of Canadians indicating money as their greatest stress, expect consumers to seek relevant advice and services to remedy this challenge.

Learn more about how WealthCare was built to solve this challenge and enhance your ability to help your customers along their financial journey. WealthCare provides an overall indicator of financial wellness by age to help financial institutions identify the challenges and opportunities their customers are likely to experience.

Register to learn how WealthCare can help you:

  • Engage customers proactively with advice and programs to improve their financial wellness and gain their trust
  • Differentiate your service offerings from your competition
  • Align resources and programs to the financial needs of the community

Originally Presented February 4th, 2020 at 2:00 PM ET

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Meet the Presenters

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Vito De Filippis

Director, Business Development, Financial Industry

Environics Analytics


 

There is Money on the Table: Opportunities in the Boomer Market

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Canada’s ageing population is one of the most significant demographic trends today—and the impact will be felt for decades to come. Over the next two decades, Canada’s older population will rapidly grow and account for an increasing share of wealth and total expenditures. Marketers who focus all of their energy on millennials may be missing a bigger opportunity.

 
Dr. Doug Norris will explain how today’s older population is different from their predecessors and how the approach in marketing to them needs to change. The session will also highlight ways that businesses can accommodate the older population of today.
 
Key Webinar Highlights
  • The importance and breadth of this potentially overlooked market
  • How to reach the ageing population
  • Challenges you need to be aware of when targeting the boomers
 
 
Originally Presented on June 13, 2019 at 2:00 PM ET
Meet the Presenter:
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Doug Norris

Senior Vice President and Chief Demographer

Environics Analytics


 

Key Demographic Trends and Data Updates

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The Canadian demographic landscape is in a constant state of flux. The consumers you serve today may look quite different from those you served in the past or will serve five years from now.

Join us as we discuss some of the most significant demographic trends in Canada and how they could affect your organization and the broader economy. This session will also feature some of the methodological changes and improvements we’ve made to our Canadian data products that reflect these trends.

Key Webinar Highlights

  • Learn about the latest demographic trends in Canada, sourced from DemoStats, our comprehensive demographic database that offers current year estimates and projections into the future
  • Hear about the latest updates and enhancements to PRIZM, our popular segmentation system, and other important product enhancements, including the complete integration of 2016 Census data
  • Understand use cases to see how you can apply our updated data products to gain customer insights, conduct trade area analysis, develop target marketing and improve your strategic planning.

Originally Presented May 30, 2019 at 2:00 PM ET  

Download the Presentation

Sandra Albanese

Sandra Albanese

Research Director, Demographic Data

Environics Analytics

 
Lefty Papachristoforou

 

Lefty Papachristoforou

Director, Product Management

Environics Analytics


 

Up your game: Using Data and Analytics to Meet Key Business Objectives

 

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Looking for ways to improve your customer experience and marketing ROI?

Learn about some of the exciting and innovative ways data and analytics are being put to work to deliver results.

We review four case studies from the real estate, retail, tourism and not-for-profit sectors that our clients presented at our latest user conference. Whether you missed these innovative use cases at our conference or want a refresher, this session will inspire you to find new ways to use data-driven insights to address your business challenges.

Key Webinar Highlights

  • Learn how the Heart & Stroke Foundation’s new data-driven strategy helped it sell out its charity lottery six weeks early and contributed to a 54 percent increase in year-over-year profit.
  • Discover how Cushman & Wakefield is using visitor data, mobile data and survey research to understand its shoppers and potential customers to unlock new growth opportunities.
  • See how Assiniboine Park Conservancy is using mobile analytics to get a completely new perspective on its visitors without having to rely on transactional data.
  • Find out how Harry Rosen improved the accuracy of its predictive models by 16 percent and how it is applying insights to optimize its marketing strategy.

View Event Recording

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 Originally Presented March 27, 2019 at 2:00 PM ET
 Meet the Presenters:
Michele Sexsmith Headshot Small 

Michele Sexsmith 

Senior Vice President and Practice Leader

Environics Analytics

Rupen Seoni Headshot Small 

Rupen Seoni

Senior Vice President and Practice Leader

Environics Analytics