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Resources

Environics Analytics Webinars

Check below for registration links to upcoming webinars or to view previous presentations and recordings.

How to Fast-Track Your Understanding of Household Purchases of Packaged Goods

A person in a grocery store aisle holding and examining a product with Environics Analytics logo at left side of image

The way Canadians shop for groceries and packaged goods is changing due to increased inflation and economic challenges faced by many households. As the landscape changes around us, leveraging existing tools and resources to gain actionable insights faster has never been more important.

Hear from our data experts as they share how the latest enhancements to the Homescan® Profiles experience in ENVISION can accelerate the process of going from questions to answers.

This webinar will cover:

  • How to reduce the time invested in running reports by utilizing the new tools in ENVISION, which provide metrics on buyers and dollars from the Homescan® Profiles product
  • How the increased availability of more brands and products in ENVISION enables a deeper understanding of the CPG market
  • How to obtain a holistic view of a brand or category beyond first-party data
Originally presented on September 06, 2023 at 12:00 PM ET

Meet the Presenters:

  • Headshot photo of Andrea Longman Thumbnail

    Andrea Longman

    Senior Vice President & Practice Leader
    Environics Analytics
  • Kasia Kosticin Thumbnail

    Kasia Kosticin

    Director, Product Management
    Environics Analytics

The Giving Report 2023: Insights and What's Next for Canada's Charities

Woman holding a box

Canadian charities are facing tremendous challenges as demand for services increases, while volunteers and donations are in decline for some organizations. At the same time, Canadians are changing the ways they engage with charities.

Join Shannon Craig (CanadaHelps) and Jennifer Robins (Environics Analytics) on May 11 at 2:00 PM ET to explore insights from The Giving Report 2023. This report was published by CanadaHelps, in partnership with Environics Analytics and Imagine Canada.

This webinar will cover:

  • Key trends and challenges Canadian charities are facing with donations, staff burnout, volunteers and more
  • An overview of donor demographics and who is giving, how much Canadians are giving and more
  • How Canadian charities can take action to tackle some of the most pressing trends affecting their organization
Originally presented on May 11, 2023 at 2:00 PM ET

Meet the Presenters:

  • Jennifer Robins Thumbnail

    Jennifer Robins, MBA

    Director, Business Development - NFP Lead
    Environics Analytics
  • Headshot photo of Shannon Craig of CanadaHelps Thumbnail

    Shannon Craig

    General Manager, Donor Services & Brand Marketing
    CanadaHelps

Understanding Canada: Insights from Our Updated Demographic and Segmentation Data Release

A multi-generational family photo of a mother, a child, and a grandparent

With the 2023 vintages of our core demographic and segmentation databases now available, we’re excited to share the latest insights on the Canadian population.

Join us on May 10 at 1 PM ET to hear from Jan Kestle, Dr. Doug Norris, Danny Heuman and Rupen Seoni as they cover the highlights from this major release, including the latest population trends reflected in DemoStats, how PRIZM® has evolved to connect insights to activation and how SocialValues helps organizations to better engage with the communities they serve.

This webinar will cover:

  • Growth, aging and immigration, including key demographic shifts that are changing the Canadian landscape
  • How PRIZM® is connecting customers and audiences across the digital divide
  • Bringing demographics and behaviour together with psychographics to create meaningful messages and drive real results
Originally presented on May 10, 2023 at 1:00 PM ET

Meet the Presenters:

  • Headshot photo of Jan Kestle Thumbnail

    Jan Kestle

    President
    Environics Analytics
  • Rupen Seoni Headshot Small Thumbnail

    Rupen Seoni

    Chief Revenue Officer
    Environics Analytics
  • doug-norris Thumbnail

    Dr. Doug Norris

    Senior Vice President & Chief Demographer
    Environics Analytics
  • danny-heuman Thumbnail

    Danny Heuman

    Chief Analytics Officer
    Environics Analytics

The Changing Financial Landscape and Impacts on Charitable Giving

Couple looking concernedly at bills with Environics Analytics logo on the left side

Over the past few years, Canada has endured rapidly evolving economic circumstances with rising inflation, interest rate hikes and declining property values. As households continue to feel pressures on disposable income and eroding wealth, more than ever, not-for-profits need a timely understanding of the financial state of Canadians.

Hear from EA's financial and not-for-profit data experts as they share the latest on Canadian finances, spending and giving habits and what to expect for the year ahead.

This webinar will cover:

  • Financial changes year-over-year across various geographic and demographic dimensions by asset and debt type
  • Key giving trends across the country through a generational, regional and cause lens
  • What data are available for organizations to improve the outcomes of fundraising and awareness campaigns
Originally presented on March 02, 2023 at 2:00 PM ET

Meet the Presenters:

  • Jennifer Robins Thumbnail

    Jennifer Robins, MBA

    Director, Business Development - NFP Lead
    Environics Analytics
  • Lynne Wolfson Thumbnail

    Lynne Wolfson

    Research Lead, Financial Data Products
    Environics Analytics

Canadian Demographic Update and Census Wrap-Up

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With Canada welcoming nearly half a million immigrants each of the next several years and rising interprovincial migration, the demographic landscape across the country is changing rapidly.

Hear from EA's Chief Demographer, Dr. Doug Norris, as he explores the latest demographic trends and summarizes the key findings from the recent Canadian Census.

This webinar will cover:

  • Emerging trends across each province, territory and major city
  • The implications these demographic data could have for marketers and decision-makers, now and in the future
  • When data from the recent Census will be available in our core demographic products
Originally presented on February 16, 2023 at 2:00 PM ET

Meet the Presenters:

  • doug-norris Thumbnail

    Dr. Doug Norris

    Senior Vice President & Chief Demographer
    Environics Analytics

Clean Rooms 101 – What They Are and Why Marketers Need to Care

Vault with a series of binary code numbers going inside.

The marketing industry's ability to effectively target audiences, engage consumers and measure advertising success is increasingly under pressure. Disappearing third-party cookies, the deprecation of mobile location signals and strengthening privacy legislation create the imperative for brands to find new and innovative ways to leverage their first-party data for customer acquisition.

Enter data clean rooms: the emerging privacy-compliant environments for first-party data collaboration and activation between advertisers, agencies, publishers and media platforms.

These clean rooms hold great marketing promise and the potential for exciting outcomes. However, marketers need to be aware not only of the opportunities these environments offer—especially in a Canadian context—but also of the many complexities and considerations involved.

This webinar will cover:

  • What is a clean room, and where does it fit in the marketing toolkit?
  • Key use cases and applications
  • The importance of a made-in-Canada solution
  • Questions to ask before you start and best practices
Originally presented on December 14, 2022 at 1:00 PM ET

Meet the Presenters:

  • Dominic-Clare Thumbnail

    Dominic Clare

    SVP, Business Strategy
    Environics Analytics
  • Peter Boggs Thumbnail

    Peter Boggs

    SVP, Business Development
    Environics Analytics

Census 2021 Data Release: Rising Education Levels and Canada's Employment Landscape

A female graduate embracing mother

More than 70% of working-aged Canadians now have a post-secondary degree or diploma, led by the highly-educated young female demographic.

Hear from EA's Chief Demographer, Dr. Doug Norris, as he examines Statistics Canada's final release of 2021 Census data exploring all-new information on education levels and the labour force.

This webinar will cover:

  • What popular fields of study are emerging, and how they vary across population groups
  • How employment rates have rebounded from pandemic lows and which sectors are seeing the strongest growth
  • The impact of immigration on employment and what fields have the highest representation of new Canadians
Originally presented on December 08, 2022 at 2:00 PM ET

Meet the Presenters:

  • doug-norris Thumbnail

    Dr. Doug Norris

    Senior Vice President & Chief Demographer
    Environics Analytics

Census 2021 Data Release: Canada’s Increasing Cultural Diversity

Multi-ethnic group of people sitting down and having a meeting.

Permanent resident immigrants now represent nearly a quarter of Canada's total population - the highest level since Confederation.

Hear from EA's Chief Demographer, Dr. Doug Norris, as he examines Statistics Canada's sixth release of 2021 Census data. Doug will explore all-new data on immigration and citizenship, ethnocultural and religious diversity, and mobility and migration.

This webinar will cover:

  • Where immigrants are settling within Canada and the highest-ranking countries of origin for newcomers
  • The largest racialized population groups across the country and projections for the future
  • The fastest-growing religious affiliations amongst the Canadian population
Originally presented on November 03, 2022 at 2:00 PM ET

Meet the Presenters:

  • doug-norris Thumbnail

    Dr. Doug Norris

    Senior Vice President & Chief Demographer
    Environics Analytics

Census 2021 Data Release: Canadian Families, Households, Income and Veterans

Mother and two children hugging a soldier

The nuclear family is no longer the dominant Canadian household type, with the number of empty-nest and one-person households continuing to rise.

Hear from EA's Chief Demographer, Dr. Doug Norris, as he examines Statistics Canada's third release of 2021 Census data. Doug will explore all-new data on Canadian military experience—available for the first time—while also exploring the landscape of Canada's families, and households and their income profiles.

This webinar will cover:

  • The increasing diversity of Canadian families by household type
  • Income distribution across various groups of Canadians
  • The military experience of Canada's population and how it varies across the country
Originally presented on July 21, 2022 at 2:00 PM ET

Meet the Presenters:

  • doug-norris Thumbnail

    Dr. Doug Norris

    Senior Vice President & Chief Demographer
    Environics Analytics

Demographic Trends and 2022 Data Updates

Female and male EA geeks holding a table and laptop while sitting on purple bars. Top-left logo reads Environics Analytics.

Discover key changes to our current databases, new product launches and insights on emerging economic and population trends you can leverage for your organization.

Hear from our data experts about significant enhancements and modifications to many of our core databases, including DemoStats and several behavioural products. Plus, get a preview of what's around the corner. 

This webinar will cover:

  • Important changes to this year's data releases
  • A profile of Generation Z using PRIZM® segmentation*
  • How to put the data in action through the powerful ENVISION analytics platform
  • An introduction to our latest demographic data product, NewToCanada

* PRIZM® is a registered trademark of Claritas, LLC.

Originally presented on May 26, 2022 at 2:00 PM ET

Census 2021 Data Release: Canada's Gender Make-Up and Growing Aging Population

A family photo showing a mother, a child, and a grandmother.

Canada continues to grow older, with 19 percent of the population over the age of 65, compared to just 16 percent under the age of 15.

Hear from EA's Chief Demographer, Dr. Doug Norris, as he examines Statistics Canada's second release of 2021 Census data. Doug will explore all-new data on gender—available for the first time—and sex at birth while also taking a detailed look at the age distribution of Canada's population and dwelling types across the country.

This webinar will cover:

  • Population landscape and growth by age group across Canada’s provinces, territories and urban/rural areas
  • The gender make-up of Canada’s population and how it varies across the country
  • Trends in the types of dwellings Canadians are calling home and the implications for the housing market
Originally presented on May 05, 2022 at 2:00 PM ET

Meet the Presenters:

  • doug-norris Thumbnail

    Dr. Doug Norris

    Senior Vice President & Chief Demographer
    Environics Analytics

The Giving Report: Generational Trends, Pandemic Uncertainties and Unprecedented Strain on Charities

Mother and daughter looking at a tablet. Top-left corner has the Environics Analytics logo and bottom-right corner has the CanadaHelps logo.

Canadian charities are facing challenges as demand for charity services increase while donations decline. At the same time, Canadians are changing the ways they engage with charities, both in how they give and how giving differs among generations.

On April 27 at 2:00 PM ET, join Jacob O'Connor (SVP, Charity Engagement - CanadaHelps) and Jennifer Robins (Director, Business Development & NFP Lead - Environics Analytics) to explore insights from The Giving Report 2022. This report was launched by CanadaHelps in partnership with Environics Analytics.

This webinar will cover:

  • Insights into how demand is rising for charities, donation projections and how Canadians expect to give this year
  • How generations are engaging in charitable giving in different ways, and how charities can adjust their fundraising to target a new younger audience
  • Select examples of donor personas to gain a greater understanding of what motivates donor, their habits, demographics and more
Originally presented on April 27, 2022 at 2:00 PM ET

Meet the Presenters:

  • Jennifer Robins Thumbnail

    Jennifer Robins, MBA

    Director, Business Development - NFP Lead
    Environics Analytics
  • Jacob O'Connor headshot Thumbnail

    Jacob O'Connor

    Senior Vice President, Charity Engagement
    CanadaHelps

Census 2021 Data Release: Canada's Growing Population

Overhead shot of crowd of people in the shape of map of Canada with Environics Analytics logo at top left of image

Over the past five years, Canada’s population has increased by 1.8 million people, remaining the fastest-growing amongst G-7 nations.

Hear from EA’s Chief Demographer, Dr. Doug Norris, as he examines Statistics Canada's first release of 2021 Census data. Doug will explore key population trends across the country, including a detailed look at growth in each province and territory and the implications these data could have for marketers and decision-makers.

This webinar will cover:

  • The fastest-growing provinces and metropolitan areas in Canada
  • How immigration and internal migration is impacting population growth
  • Which areas are experiencing population declines since the last Census
Originally presented on February 17, 2021 at 2:00 PM ET

Meet the Presenters:

  • doug-norris Thumbnail

    Dr. Doug Norris

    Senior Vice President & Chief Demographer
    Environics Analytics

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