Webinars

With Canada welcoming nearly half a million immigrants each of the next several years and rising interprovincial migration, the demographic landscape across the country is changing rapidly.

Hear from EA's Chief Demographer, Dr. Doug Norris, as he explores the latest demographic trends and summarizes the key findings from the recent Canadian Census.

In this webinar, we examine:

• Emerging trends across each province, territory and major city
  
• The implications these demographic data could have for marketers and decision-makers, now and in the future
  
• When data from the recent Census will be available in our core demographic products

Register now and join us on February 16, 2023 at 2:00 PM ET

Meet the Presenter:

Doug Norris, PhD

Chief Demographer

Environics Analytics

The marketing industry's ability to effectively target audiences, engage consumers and measure advertising success is increasingly under pressure. Disappearing third-party cookies, the deprecation of mobile location signals and strengthening privacy legislation create the imperative for brands to find new and innovative ways to leverage their first-party data for customer acquisition.

Enter data clean rooms: the emerging privacy-compliant environments for first-party data collaboration and activation between advertisers, agencies, publishers and media platforms.

These clean rooms hold great marketing promise and the potential for exciting outcomes. However, marketers need to be aware not only of the opportunities these environments offer—especially in a Canadian context—but also of the many complexities and considerations involved.

In this webinar, we explore:

• What is a clean room, and where does it fit in the marketing toolkit?
  
• Key use cases and applications
  
• The importance of a made-in-Canada solution
• Questions to ask before you start and best practices

Originally presented on December 14 at 1:00 PM ET.

Meet the Presenters:

Dominic Clare

SVP, Business Strategy

Peter Boggs

SVP, Business Development

More than 70% of working-aged Canadians now have a post-secondary degree or diploma, led by the highly-educated young female demographic.

Hear from EA's Chief Demographer, Dr. Doug Norris, as he examines Statistics Canada's final release of 2021 Census data exploring all-new information on education levels and the labour force.

In this webinar, we examine:

• What popular fields of study are emerging, and how they vary across population groups
  
• How employment rates have rebounded from pandemic lows and which sectors are seeing the strongest growth
  
• The impact of immigration on employment and what fields have the highest representation of new Canadians

Originally presented on December 8, 2022 at 2:00 PM ET

Meet the Presenter:

Doug Norris, PhD

Chief Demographer

Environics Analytics

Permanent resident immigrants now represent nearly a quarter of Canada's total population - the highest level since Confederation.

In this webinar, we examine:

• Where immigrants are settling within Canada and the highest-ranking countries of origin for newcomers
  
• The largest racialized population groups across the country and projections for the future
  
• The fastest-growing religious affiliations amongst the Canadian population

Originally presented on November 3, 2022 at 2:00 PM ET

Meet the Presenter:

Doug Norris, PhD

Chief Demographer

Environics Analytics

The nuclear family is no longer the dominant Canadian household type, with the number of empty-nest and one-person households continuing to rise.

Hear from EA's Chief Demographer, Dr. Doug Norris, as he examines Statistics Canada's third release of 2021 Census data. Doug will explore all-new data on Canadian military experience—available for the first time—while also exploring the landscape of Canada's families, and households and their income profiles.

In this webinar, we examine:

• The increasing diversity of Canadian families by household type
  
• Income distribution across various groups of Canadians
  
• The military experience of Canada's population and how it varies across the country

Originally presented on July 21, 2022 at 2:00 PM ET

Meet the Presenter:

Doug Norris, PhD

Chief Demographer

Environics Analytics

Discover key changes to our current databases, new product launches and insights on emerging economic and population trends you can leverage for your organization.

Hear from our data experts about significant enhancements and modifications to many of our core databases, including DemoStats and several behavioural products. Plus, get a preview of what's around the corner. 

In this webinar, we will cover:

• Important changes to this year's data releases
  
• A profile of Generation Z using PRIZM^® segmentation*
  
• How to put the data in action through the powerful ENVISION analytics platform
• An introduction to our latest demographic data product, NewToCanada

* PRIZM^® is a registered trademark of Claritas, LLC.

Originally presented on May 26, 2022 at 2:00 PM ET

Canada continues to grow older, with 19 percent of the population over the age of 65, compared to just 16 percent under the age of 15.

Hear from EA's Chief Demographer, Dr. Doug Norris, as he examines Statistics Canada's second release of 2021 Census data. Doug will explore all-new data on gender—available for the first time—and sex at birth while also taking a detailed look at the age distribution of Canada's population and dwelling types across the country.

In this webinar, we examine:

• Population landscape and growth by age group across Canada’s provinces, territories and urban/rural areas
  
• The gender make-up of Canada’s population and how it varies across the country
  
• Trends in the types of dwellings Canadians are calling home and the implications for the housing market

Originally presented on May 5, 2022 at 2:00 PM ET

Meet the Presenter:

Doug Norris, PhD

Chief Demographer

Environics Analytics

Canadian charities are facing challenges as demand for charity services increase while donations decline. At the same time, Canadians are changing the ways they engage with charities, both in how they give and how giving differs among generations.

On April 27 at 2:00 PM ET, join Jacob O'Connor (SVP, Charity Engagement - CanadaHelps) and Jennifer Robins (Director, Business Development & NFP Lead - Environics Analytics) to explore insights from The Giving Report 2022. This report was launched by CanadaHelps in partnership with Environics Analytics.

This webinar will cover:

• Insights into how demand is rising for charities, donation projections and how Canadians expect to give this year
  
• How generations are engaging in charitable giving in different ways, and how charities can adjust their fundraising to target a new younger audience
  
• Select examples of donor personas to gain a greater understanding of what motivates donor, their habits, demographics and more

Originally presented on April 27 at 2:00 PM ET

Meet the Presenters:

Jennifer Robins, MBA

Director, Business Development - NFP & Education Lead

Environics Analytics

Jacob O'Connor

Senior Vice President, Charity Engagement

CanadaHelps

Ensure your not-for-profit organization is set up to succeed in your fundraising efforts in the coming year by understanding the current financial state of Canadians.

Hear from EA's financial and not-for-profit data experts as they take a detailed look at key financial indicators across the country, uncover current giving trends and share how your organization can better understand and maximize the support you receive from your donor base as well as prospects that align with your cause.

In this webinar, we examine:

• Financial changes year-over-year across various geographic and demographic dimensions by asset and debt type
  
• Key giving trends across the country through a generational, regional and cause lens
  
• What data are available for organizations to improve the outcomes of fundraising and awareness campaigns
• A case study featuring Jessica Diniz, CM, Chief Development Officer at JDRF

Originally presented on March 3 at 2:00 PM ET

Meet the Presenters:

Jennifer Robins, MBA

Director, Business Development - NFP & Education Lead

Environics Analytics

Lynne Wolfson

Research Lead, Financial Data Products

Environics Analytics

Allen Davidov

Senior Vice President & Practice Leader

Environics Analytics

Jessica Diniz

Chief Development Officer

JDRF Canada

Over the past five years, Canada’s population has increased by 1.8 million people, remaining the fastest-growing amongst G-7 nations.

Hear from EA’s Chief Demographer, Dr. Doug Norris, as he examines Statistics Canada's first release of 2021 Census data. Doug will explore key population trends across the country, including a detailed look at growth in each province and territory and the implications these data could have for marketers and decision-makers.

In this webinar, we examine:

• The fastest-growing provinces and metropolitan areas in Canada
  
• How immigration and internal migration is impacting population growth
  
• Which areas are experiencing population declines since the last Census

Originally presented on February 17, 2021 at 2:00 PM ET

Meet the Presenter:

Doug Norris, PhD

Chief Demographer

Environics Analytics

Environics Analytics’ Chief Demographer, Dr. Doug Norris, reviews the impact COVID-19 has had on various social and demographic trends.

The presentation explores key areas such as the slow-down in population growth due primarily to the reduction in immigration, the impact on employment and which groups have been most affected as well as the impact on retail sales. The session will also look at the overall impact COVID-19 has had on the economy and, in particular, the household sector including consumer spending, disposable income and savings. Finally, there will be a brief discussion of what may lie ahead as Canadians contemplate a return to various daily activities.

Webinar Learning Objectives:

1. Interpreting the current demographic landscape of Canadians
2. Understanding the effects of COVID-19 on immigration and employment rates
3. Getting insight into consumer spending behaviour and financial status at a macro level since COVID-19 began
4. Learning what the trends are and where we're headed next from a demographic perspective
   

Presented on February 18, 2021, at 2:00 PM ET

Meet the Presenter:

Doug Norris, PhD

SVP and Chief Demographer

Millennials have been the focus of conversation for some time now. They were the new up-and-coming generation that everyone wanted to reach and engage with. And as part of this large generation—the oldest of the Millennials sometimes referred to as Geriatric Millennials—are entering their prime earning years, what’s next?

In this webinar, we examine:

• Who the groups of Millennials are today, what are their demographic, psychographic and financial makeups, and how not all Millennials are the same
  
• The generation's overall giving tendencies
  
• How to continue to engage with, acquire and build relationships with Millennials to help support the pipeline for future success

We have partnered with 1832 Communications to provide insights and expertise specific to the not-for-profit sector.

Originally presented on October 7, 2021 at 11:00 AM ET

Meet the Presenters:

Jennifer Robins, MBA

Director, Business Development

Environics Analytics

Ephraim Gopin, MBA

Principal

1832 Communications

Recent data show that the COVID-19 impact on household wealth has been dramatic. Net worth across the country has increased by 1 trillion dollars, approximately half of which comes from real estate gains. Another key trend has been the significant increase in deposits. But the impacts on Canadians’ financial status have not been the same across the country, with significant variances by region.

In this webinar, we examine:

• Financial changes across various geographic and demographic dimensions, as well as by asset/debt type, to give a more fulsome understanding of the financial impact on Canadian households
  
• Evolving investment behaviour, spending power, debt levels and net worth of consumers
  
• The opportunities to leverage and connect new data sources, including big data, to wealth data for more targeted marketing and improved customer experiences

Originally presented on October 6, 2021 at 2:00 PM ET

Meet the Presenters:

Evan Wood

Executive Vice President & Practice Leader for the Finance Industry

Lynne Wolfson

Research Lead, Financial Data Products

Peter Miron

Senior Vice President, Research and Development

Learn how an all-new ClickScapes database captures up-to-date visitors and visits to thousands of mobile apps and websites to support organizations in identifying trends, targeting across channels and keeping an eye on the competition.

We’re excited to show how ClickScapes can help you:

• Understand website and app visit and visitor behaviours, with an easy way to connect it to other data for deeper insights
  
• Monitor monthly and weekly trends of competitors’ and category visitors and see how different populations compare to overall trends in Canada
  
• Target based on audience media preferences, improve digital media buying decisions and track campaign impacts week by week
  
• Analyze detailed trends and profile data for any defined geography
  

Originally presented on August 19, 2021, at 2:00 PM ET

Meet the Presenters:

Vito De Filippis

Vice President, Account Management

Casey Price

Senior Vice President, Product Management & Client Services

Sharon Brown

Vice President, Account Management

Lefty Papachristoforou

Vice President, Big Data Product Management & Deployment

What is the impact on Canada?

By 2035, the fossil fuel automobile engine will be a thing of the past in Canada. Big changes are coming. OEM’s, energy providers, government, bricks & mortar businesses, residential buildings and tourist destinations, among many others, are planning now for a massive economic and social impact from this trend. A fundamental piece of the puzzle is understanding the response from Canadians. The speed of adoption will vary among different populations from coast to coast and across socio-economic groups.

Learn about insights gained from working closely with our clients on the electric vehicle rollout across Canada, including various stages of adoption by key segments. By understanding each of these audiences and what's important to them the private and public sectors can make decisions relating to marketing strategy, communications, sales forecasting, investments in infrastructure, as well as considerations for the issuance of grants and other incentives.

Webinar Learning Objectives

• A brief overview of the electric vehicle industry, including projected growth and size of the opportunity
• Who is the current electric vehicle consumer and how does geography factor in?
• How might communication change across key targets? What motivates people to buy electric vehicles?
• Where is adoption likely to go next?
• What are the implications on where energy demand will increase faster than others? How does it impact the hydro grid? What businesses should be prepared for?
  

Originally presented on July 29, 2021, at 2:00 PM ET

Meet the Presenters:

Vito De Filippis

VP, Account Management

Environics Analytics

Andrea Nuesser

Director, Customer Strategy

Hydro One

Tanishah Nathoo

Senior Manager, Integrated Marketing

Hydro One

Jeremy Hewitt

Assistant Deputy Minister

Climate Action Secretariat, Ministry of Environment and Climate Change Strategy

British Columbia

Michael Kopke

Director of Marketing

Kia