Check below for registration links to upcoming webinars or to view previous presentations and recordings.
Looking to get deeper insights into your customers’ shopping habits to optimize your store locations and merchandising mix, and to provide shipping options that are more relevant to your target market? Now, more than ever, knowing your consumers and changing store trade areas will help your go-to-market strategy. Using ClickSpend and MobileScapes data, we'll show you how to see who is shopping at your store locations or online. Join our webinar on March 25 at 2:00 PM for an overview of how you can leverage up-to-date, comprehensive insights to better understand your market and consumers. Webinar learning objectives:
Join us on March 25, 2021, at 2:00 PM ET | |
Register Now | |
Meet the Presenters: | |
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Michele Sexsmith As Senior Vice President and Practice Leader of the retail, real estate, travel and gaming sectors, Michele Sexsmith assists clients in leveraging omnichannel opportunities, from identifying the best sites for stores and e-commerce growth to developing the optimum media, marketing and asset mix for targeted consumers.
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Stephanie McIsaac As the Vice President of the retail, real estate, travel and gaming sectors, Stephanie leverages her experience in research, analytics and geodemography to help organizations understand their consumers and trade areas and assist clients in a wide range of standard and customized applications.
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Environics Analytics’ Chief Demographer, Dr. Doug Norris, reviews the impact COVID-19 has had on various social and demographic trends. The presentation explores key areas such as the slow-down in population growth due primarily to the reduction in immigration, the impact on employment and which groups have been most affected as well as the impact on retail sales. The session will also look at the overall impact COVID-19 has had on the economy and, in particular, the household sector including consumer spending, disposable income and savings. Finally, there will be a brief discussion of what may lie ahead as Canadians contemplate a return to various daily activities. Webinar Learning Objectives:
Presented on February 18, 2021, at 2:00 PM ET | |
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Meet the Presenter: | |
Doug Norris, PhD SVP and Chief Demographer
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Take a look at the current financial state of Canadians and how you and your NFP or charitable organization can leverage these data for more successful fundraising efforts in 2021. Webinar Learning Objectives 1. Understand the financial state of Canadians Presented on January 28, 2021, at 2:00 PM ET | |
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WATCH RECORDING | |
Meet the Presenters | |
Allen Davidov VP of Business Consulting and NFP Lead
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Karin Martin VP of Data Development
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Jennifer Robins Senior Account Manager
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Data and analytics have been gaining importance for some time, but the COVID-19 pandemic has forced organizations to change very quickly—and discover some key gaps in their approach. In this not-to-be-missed discussion, you will learn how several organizations have been adapting their data and analytics strategies to provide vital information for their organizations in our volatile world. Hear from: Niagara Region Public Health, Forestry & Recreation, Downtown Yonge Business Improvement Area (Toronto), Canadian Urban Institute and Environics Analytics. Presented on January 14, 2021, at 3:00 PM ET | |
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Gain a better understanding of the financial status and investment behaviour of your customers, as well as current trends in assets, liabilities and income of Canadians. Watch this session to gain a deeper understanding of the changing investment behaviour, spending power, debt levels and net worth of your customers. Find out why powerful insights generated from the WealthScapes database is an essential
resource for financial institutions, retailers, charitable and other organizations looking to gain a better understanding of the financial and investment behaviours of their market. | |
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Meet the Presenters | |
Catherine Pearson SVP and Practice Leader for the Finance Industry
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Karin Martin VP of Data Development
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Peter Miron SVP of Research and Development
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Originally Presented October 8th, 2020 at 2:00 PM ET | |||
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SVP and Practice Leader, Loyalty and Tourism Environics Analytics | ||
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Presented Thursday, September 24th, 2020 at 1:00 PM ET | |||
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Originally presented August 19th, 2020 at 2:00 PM ET | |||
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SVP and Practice Leader, Finance Environics Analytics |
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Originally Presented July 16th, 2020 at 2:00 PM ET | |||
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Account Manager, Consumer Packaged Goods Environics Analytics |
COVID-19 has disrupted virtually every aspect of the world’s social and economic fabric, including Canada’s. But as we edge toward the down-side of the curve, organizations of every kind have to plan for economic recovery. How do marketers and other decision-makers move forward in these uncharted waters? We believe the answer is threefold:
Successfully accomplishing the steps above means leveraging new and existing data sources (including mobile movement data), incorporating innovative technologies and applying analytical and industry sector expertise – all within a privacy-compliant framework. Learn more about the launch of new MobileScapes and other products that can help businesses, not-for-profits and government agencies on the road to recovery. | |
Meet the Presenters | |
Evan Wood SVP and Chief Strategy Officer
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Peter Miron SVP of Research and Development
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Casey Price SVP of USA Sales
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Learn about new and updated databases from Environics Analytics as well as insights on the changing Canadian demographic landscape. | |
Originally Presented June 4th, 2020 at 2:00 PM ET | |
The latest data release includes the following databases: PRIZM, PRIZM QC, DELTA, DemoStats, DaytimePop, AccultuRates, SocialValues, CommunityHealth, Opticks Powered by Numeris, Opticks Powered by Vividata, Opticks Mobile Powered by AskingCanadians™, Opticks Social Powered by AskingCanadians™, Opticks eShopper Powered by AskingCanadians™, ShopperChoice, ShoppingCentres, TrafficCounts, Enhanced PCCF, Streets & Boundaries | |
Meet the Presenters | |
Danny Heuman Chief Analytics Officer
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Sandra James Vice President, Data Development
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Peter Pavlakidis Vice President, Data Product Management
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Now in its fourth generation, PRIZM and the databases it connects to offer users access to more than 30,000 data points about consumers’ demographics, motivations and behaviours at the postal code level.
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Originally presented on May 21, 2020 at 2:30 PM ET | |
Meet the Presenters | |
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Evan Wood SVP and Chief Strategy Officer
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Danny Heuman Chief Analytics Officer
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Doug Norris SVP and Chief Demographer
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Jan Kestle President and CEO
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Looking to better understand your customers’ shopping habits in order to optimize your merchandising mix and provide offers that are more relevant to your target market? ClickSpend™Powered by J.C. Williams Group allows retailers
to compare the online and in-store market share of the average retailer operating in the same area. Considering the online and offline shopping habits of consumers across 14 different product categories, including clothing, health
products and food, ClickSpend helps optimize your product strategy. Learn how ClickSpend can help you:
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Originally Recorded February 11, 2020 at 2:00 PM ET | |
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Meet the Presenters | |
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Senior Vice President and Practice Leader for Retail and Real Estate Environics Analytics
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With market disruption looming, Canadians will soon have more options than ever to choose who will guide them on their financial journey. With 43% of Canadians indicating money as their greatest stress, expect consumers to seek relevant
advice and services to remedy this challenge.
Register to learn how WealthCare can help you:
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Originally Presented February 4th, 2020 at 2:00 PM ET | |
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Meet the Presenters | |
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Director, Business Development, Financial Industry Environics Analytics |
Canada’s ageing population is one of the most significant demographic trends today—and the impact will be felt for decades to come. Over the next two decades, Canada’s older population will rapidly grow and account for an increasing share of wealth and total expenditures. Marketers who focus all of their energy on millennials may be missing a bigger opportunity. Dr. Doug Norris will explain how today’s older population is different from their predecessors and how the approach in marketing to them needs to change. The session will also highlight ways that businesses can accommodate the
older population of today. Key Webinar Highlights
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Originally Presented on June 13, 2019 at 2:00 PM ET |
Meet the Presenter: |
![]() | Doug Norris Senior Vice President and Chief Demographer Environics Analytics |
The Canadian demographic landscape is in a constant state of flux. The consumers you serve today may look quite different from those you served in the past or will serve five years from now. Join us as we discuss some of the most significant demographic trends in Canada and how they could affect your organization and the broader economy. This session will also feature some of the methodological changes and improvements we’ve made to our Canadian data products that reflect these trends. Key Webinar Highlights
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Originally Presented May 30, 2019 at 2:00 PM ET |
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Looking for ways to improve your customer experience and marketing ROI? Learn about some of the exciting and innovative ways data and analytics are being put to work to deliver results. We review four case studies from the real estate, retail, tourism and not-for-profit sectors that our clients presented at our latest user conference. Whether you missed these innovative use cases at our conference or want a refresher, this session will inspire you to find new ways to use data-driven insights to address your business challenges. | ||
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Originally Presented March 27, 2019 at 2:00 PM ET | ||
Meet the Presenters: | ||
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Michele Sexsmith Senior Vice President and Practice Leader | |
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Rupen Seoni Senior Vice President and Practice Leader Environics Analytics | |