Webinars

Canada continues to grow older, with 19 percent of the population over the age of 65, compared to just 16 percent under the age of 15.

Hear from EA's Chief Demographer, Dr. Doug Norris, as he examines Statistics Canada's second release of 2021 Census data. Doug will explore all-new data on gender—available for the first time—and sex at birth while also taking a detailed look at the age distribution of Canada's population and dwelling types across the country.

In this webinar, we examine:

• Population landscape and growth by age group across Canada’s provinces, territories and urban/rural areas
  
• The gender make-up of Canada’s population and how it varies across the country
  
• Trends in the types of dwellings Canadians are calling home and the implications for the housing market

Originally presented on May 5, 2022 at 2:00 PM ET

Meet the Presenter:

Doug Norris, PhD

Chief Demographer

Environics Analytics

Canadian charities are facing challenges as demand for charity services increase while donations decline. At the same time, Canadians are changing the ways they engage with charities, both in how they give and how giving differs among generations.

On April 27 at 2:00 PM ET, join Jacob O'Connor (SVP, Charity Engagement - CanadaHelps) and Jennifer Robins (Director, Business Development & NFP Lead - Environics Analytics) to explore insights from The Giving Report 2022. This report was launched by CanadaHelps in partnership with Environics Analytics.

This webinar will cover:

• Insights into how demand is rising for charities, donation projections and how Canadians expect to give this year
  
• How generations are engaging in charitable giving in different ways, and how charities can adjust their fundraising to target a new younger audience
  
• Select examples of donor personas to gain a greater understanding of what motivates donor, their habits, demographics and more

Originally presented on April 27 at 2:00 PM ET

Meet the Presenters:

Jennifer Robins, MBA

Director, Business Development - NFP & Education Lead

Environics Analytics

Jacob O'Connor

Senior Vice President, Charity Engagement

CanadaHelps

Ensure your not-for-profit organization is set up to succeed in your fundraising efforts in the coming year by understanding the current financial state of Canadians.

Hear from EA's financial and not-for-profit data experts as they take a detailed look at key financial indicators across the country, uncover current giving trends and share how your organization can better understand and maximize the support you receive from your donor base as well as prospects that align with your cause.

In this webinar, we examine:

• Financial changes year-over-year across various geographic and demographic dimensions by asset and debt type
  
• Key giving trends across the country through a generational, regional and cause lens
  
• What data are available for organizations to improve the outcomes of fundraising and awareness campaigns
• A case study featuring Jessica Diniz, CM, Chief Development Officer at JDRF

Originally presented on March 3 at 2:00 PM ET

Meet the Presenters:

Jennifer Robins, MBA

Director, Business Development - NFP & Education Lead

Environics Analytics

Lynne Wolfson

Research Lead, Financial Data Products

Environics Analytics

Allen Davidov

Senior Vice President & Practice Leader

Environics Analytics

Jessica Diniz

Chief Development Officer

JDRF Canada

Over the past five years, Canada’s population has increased by 1.8 million people, remaining the fastest-growing amongst G-7 nations.

Hear from EA’s Chief Demographer, Dr. Doug Norris, as he examines Statistics Canada's first release of 2021 Census data. Doug will explore key population trends across the country, including a detailed look at growth in each province and territory and the implications these data could have for marketers and decision-makers.

In this webinar, we examine:

• The fastest-growing provinces and metropolitan areas in Canada
  
• How immigration and internal migration is impacting population growth
  
• Which areas are experiencing population declines since the last Census

Originally presented on February 17, 2021 at 2:00 PM ET

Meet the Presenter:

Doug Norris, PhD

Chief Demographer

Environics Analytics

Millennials have been the focus of conversation for some time now. They were the new up-and-coming generation that everyone wanted to reach and engage with. And as part of this large generation—the oldest of the Millennials sometimes referred to as Geriatric Millennials—are entering their prime earning years, what’s next?

In this webinar, we examine:

• Who the groups of Millennials are today, what are their demographic, psychographic and financial makeups, and how not all Millennials are the same
  
• The generation's overall giving tendencies
  
• How to continue to engage with, acquire and build relationships with Millennials to help support the pipeline for future success

We have partnered with 1832 Communications to provide insights and expertise specific to the not-for-profit sector.

Originally presented on October 7, 2021 at 11:00 AM ET

Meet the Presenters:

Jennifer Robins, MBA

Director, Business Development

Environics Analytics

Ephraim Gopin, MBA

Principal

1832 Communications

Recent data show that the COVID-19 impact on household wealth has been dramatic. Net worth across the country has increased by 1 trillion dollars, approximately half of which comes from real estate gains. Another key trend has been the significant increase in deposits. But the impacts on Canadians’ financial status have not been the same across the country, with significant variances by region.

In this webinar, we examine:

• Financial changes across various geographic and demographic dimensions, as well as by asset/debt type, to give a more fulsome understanding of the financial impact on Canadian households
  
• Evolving investment behaviour, spending power, debt levels and net worth of consumers
  
• The opportunities to leverage and connect new data sources, including big data, to wealth data for more targeted marketing and improved customer experiences

Originally presented on October 6, 2021 at 2:00 PM ET

Meet the Presenters:

Evan Wood

Executive Vice President & Practice Leader for the Finance Industry

Lynne Wolfson

Research Lead, Financial Data Products

Peter Miron

Senior Vice President, Research and Development

Learn how an all-new ClickScapes database captures up-to-date visitors and visits to thousands of mobile apps and websites to support organizations in identifying trends, targeting across channels and keeping an eye on the competition.

We’re excited to show how ClickScapes can help you:

• Understand website and app visit and visitor behaviours, with an easy way to connect it to other data for deeper insights
  
• Monitor monthly and weekly trends of competitors’ and category visitors and see how different populations compare to overall trends in Canada
  
• Target based on audience media preferences, improve digital media buying decisions and track campaign impacts week by week
  
• Analyze detailed trends and profile data for any defined geography
  

Originally presented on August 19, 2021, at 2:00 PM ET

Meet the Presenters:

Vito De Filippis

Vice President, Account Management

Casey Price

Senior Vice President, Product Management & Client Services

Sharon Brown

Vice President, Account Management

Lefty Papachristoforou

Vice President, Big Data Product Management & Deployment

What is the impact on Canada?

By 2035, the fossil fuel automobile engine will be a thing of the past in Canada. Big changes are coming. OEM’s, energy providers, government, bricks & mortar businesses, residential buildings and tourist destinations, among many others, are planning now for a massive economic and social impact from this trend. A fundamental piece of the puzzle is understanding the response from Canadians. The speed of adoption will vary among different populations from coast to coast and across socio-economic groups.

Learn about insights gained from working closely with our clients on the electric vehicle rollout across Canada, including various stages of adoption by key segments. By understanding each of these audiences and what's important to them the private and public sectors can make decisions relating to marketing strategy, communications, sales forecasting, investments in infrastructure, as well as considerations for the issuance of grants and other incentives.

Webinar Learning Objectives

• A brief overview of the electric vehicle industry, including projected growth and size of the opportunity
• Who is the current electric vehicle consumer and how does geography factor in?
• How might communication change across key targets? What motivates people to buy electric vehicles?
• Where is adoption likely to go next?
• What are the implications on where energy demand will increase faster than others? How does it impact the hydro grid? What businesses should be prepared for?
  

Originally presented on July 29, 2021, at 2:00 PM ET

Meet the Presenters:

Vito De Filippis

VP, Account Management

Environics Analytics

Andrea Nuesser

Director, Customer Strategy

Hydro One

Tanishah Nathoo

Senior Manager, Integrated Marketing

Hydro One

Jeremy Hewitt

Assistant Deputy Minister

Climate Action Secretariat, Ministry of Environment and Climate Change Strategy

British Columbia

Michael Kopke

Director of Marketing

Kia

Whether you are looking to grow membership, deepen relationships or increase wallet share, it starts with taking a data-driven approach to become more informed about your members and markets. Join us on June 22 for a webinar where we’ll share best practices your Credit Union can adopt today to solve some key challenges and allow you to focus your limited resources more effectively.

Key takeaways:

• Regional demographic, behavioural and financial trends across Canada
• Common challenges and opportunities we see in the industry
• Steps you can take to help you meet your 2021/22 business plans objectives
• How you can identify opportunities among your existing members for cross-selling and deepening the relationship
• How you can leverage your existing member data to help you locate prospective members and identify new markets 

Originally presented on June 22nd, 2021 at 2:00 PM ET 

Meet the Presenters:

Nil Patel

Director, Business Development, Credit Unions

Sharon Brown

Vice President, Account Management

The 2021 Federal Budget identified the path forward for Canada as we ramp up vaccinations and begin to implement a national economic recovery and re-opening of our country. Within this scope is a resilient and inclusive recovery. Learn how the application of privacy-compliant data can help the public sector and community organizations effectively identify, understand and engage with the diverse communities across Canada.

Key takeaways:

• Learn how diversity indicators can be applied effectively across your community to better understand your population
• Discover how linking privacy-compliant data can help you with your employee inclusion and equity strategy
• Leverage community-level data and insights to work collaboratively with Community-Based Organizations to address diverse community needs, such as visible minority-owned businesses
• Identify and target based on the needs of vulnerable populations impacted by the pandemic

Originally presented on May 27th, 2021 at 2:00 PM ET 

Meet the Presenters:

Nader Shureih

Vice President, Business Development, Public Sector

Demographic Trends and 2021 Data Updates

Discover changes to current databases, the impact of COVID-19 and much more in this comprehensive look across our demographic, behavioural and psychographic data and what's to come.  Learn about significant changes and enhancements to some of our core databases, such as DemoStats, DaytimePop and Opticks powered by Vividata.

We will also discuss our exciting new partnerships that give our clients further opportunities to leverage PRIZM for more precise campaign execution.

Key takeaways:

• Understand the current demographic and economic trends, like the decline in population due to the pandemic and the regional variation in cultural diversity
• Learn about important changes to this year's data releases
• Learn how you can now use PRIZM for digital media activation
• Discover what's new and what's in the works
• See the data in action through a powerful ENVISION analytics platform 

Originally Presented on May 11th, 2021 at 2:00 PM ET 

Meet the Presenters:

Sandra James

Vice President, Data Development

Peter Pavlakidis

Vice President, Data Product Management

Casey Price 

Senior Vice President, Product Management & Client Services

2021 is a Census year and we are excited to share with you some important information.

Jan Kestle, President of Environics Analytics and Karen Mihorean, Director General, Social Insights, Innovation and Integration at Statistics Canada will discuss the importance of the Census, as well as how it has evolved and what's new in Census 2021.

Additionally, Environics Analytics’ Chief Demographer, Dr. Doug Norris will discuss how the Census is important for the development of some of our core databases and how we plan to incorporate the new census data into future updates of key products.

Key takeaways:

• Learn how census data are collected 
• Understand what's different this year compared to prior Census surveys
• Find out how the results are used and why they are important
• Discover when the data will be reflected in our core databases, such as DemoStats, PRIZM, DaytimePop and AccultuRates 

Originally presented: May 6th, 2021 at 2:30 PM ET 

This event is tailored to the needs of not-for-profit organizations that want to find and engage high-value prospects in their database. Learn how to identify prospects with a higher likelihood of receiving an inheritance in the next year. 

Key takeaways:

• Tools to evaluate your donor database to identify who within the database has the capacity to give more
• How to layer-in financial transfer of wealth data to identify those likely to be receiving an inheritance
  
• Identify who has been giving since the start of the pandemic
• How to delve deeper into donors' demographics, psychographics and media preferences to help build out an engagement plan 

Originally presented on April 29th, 2021 at 2:30 PM ET 

Learn how our recently launched database, VaccineInsights, can help you build confidence in the COVID-19 vaccine. See the data in action and get a hands-on view into how vaccine intention, attitudes and BEworks' Cognitive Factors can enhance your strategy and communication plan. We'll be joined by our partners Caddle, BEworks and AskingCanadians by Delvinia. 

Key takeaways:

• Learn how VaccineInsights can be used to identify and target vaccine-hesitant populations
• Discover applications to build confidence levels in your community or among your employees or customers
• See how VaccineInsights helps identify populations, understand their drivers, build personas, locate them and build effective targeting strategies
• Hear about Cognitive Factors, such as belief in conspiracy theories and vaccine risk concerns, which can underlie vaccine hesitancy
• Find out how you can track the vaccination intention and behaviour with regular updates

Originally presented on April 14th, 2021 at 2:30 PM ET 

Looking to get deeper insights into your customers’ shopping habits to optimize your store locations and merchandising mix, and to provide shipping options that are more relevant to your target market? Now, more than ever, knowing your consumers and changing store trade areas will help your go-to-market strategy. Using ClickSpend and MobileScapes data, we'll show you how to see who is shopping at your store locations or online. 

This webinar provides an overview of how you can leverage up-to-date, comprehensive insights to better understand your market and consumers.

Webinar learning objectives:

• Comparison of retail category changes during the pandemic 
• How different banners have been affected
• Evaluation of changing trade area patterns to understand the implications for retailers going forward
• Review of spending categories online and offline to understand which ones are affected the most
• Evaluation of changing consumer loyalty and cross-shopping behaviour across some retail categories
• Time of day changes that affect retailer operations

Originally presented on March 25, 2021, at 2:00 PM ET

Meet the Presenters:

Michele Sexsmith

As Senior Vice President and Practice Leader of the retail, real estate, travel and gaming sectors, Michele Sexsmith assists clients in leveraging omnichannel opportunities, from identifying the best sites for stores and e-commerce growth to developing the optimum media, marketing and asset mix for targeted consumers.

Stephanie McIsaac

Environics Analytics’ Chief Demographer, Dr. Doug Norris, reviews the impact COVID-19 has had on various social and demographic trends.

The presentation explores key areas such as the slow-down in population growth due primarily to the reduction in immigration, the impact on employment and which groups have been most affected as well as the impact on retail sales. The session will also look at the overall impact COVID-19 has had on the economy and, in particular, the household sector including consumer spending, disposable income and savings. Finally, there will be a brief discussion of what may lie ahead as Canadians contemplate a return to various daily activities.

Webinar Learning Objectives:

1. Interpreting the current demographic landscape of Canadians
2. Understanding the effects of COVID-19 on immigration and employment rates
3. Getting insight into consumer spending behaviour and financial status at a macro level since COVID-19 began
4. Learning what the trends are and where we're headed next from a demographic perspective
   

Presented on February 18, 2021, at 2:00 PM ET

Meet the Presenter:

Doug Norris, PhD

SVP and Chief Demographer

Take a look at the current financial state of Canadians and how you and your NFP or charitable organization can leverage these data for more successful fundraising efforts in 2021.

Learn what the net worth of Canadians looks like during these uncertain times—along with a handful of other important financial indicators—which regions had an increase, which stayed flat or even saw a decline.

With our financial database, WealthScapes Fundraiser, you will be able to assess more accurately the charitable giving capacity of your prospective donors through more than 40 income, wealth, and expenditure data variables that will support your major gift, mid-level, planned and annual giving programs. Paired with our newest tool, DonorRank, you will be able to further prioritize your prospective donors by their capacity, propensity and engagement with your cause to give you a clear strategy forward.

And finally, hear about our two newest data sets, WealthTrends and WealthTransfer. These are financial products that were created with the NFP and Charitable sector in mind. 

Webinar Learning Objectives

1. Understand the financial state of Canadians
2. Realize what financial data are available for fundraisers through Wealthscapes Fundraiser
3. See a case study on how simple it is to use DonorRank for pipeline development and major gift prospecting
4. Learn how WealthTrends and WealthTransfer can have a significant impact on your annual programs and planned giving programs

Presented on January 28, 2021, at 2:00 PM ET

Meet the Presenters

Allen Davidov

VP of Business Consulting and NFP Lead

Karin Martin

VP of Data Development

Jennifer Robins

Senior Account Manager

Data and analytics have been gaining importance for some time, but the COVID-19 pandemic has forced organizations to change very quickly—and discover some key gaps in their approach. In this not-to-be-missed discussion, you will learn how several organizations have been adapting their data and analytics strategies to provide vital information for their organizations in our volatile world.

Hear from: Niagara Region Public Health, Forestry & Recreation, Downtown Yonge Business Improvement Area (Toronto), Canadian Urban Institute and Environics Analytics. 

Presented on January 14, 2021, at 3:00 PM ET

Gain a better understanding of the financial status and investment behaviour of your customers, as well as current trends in assets, liabilities and income of Canadians. 

Our experts will discuss trends such as the increase in net worth of 4.8% and how it's attributed to investment growth. Which regions saw the largest growth in total net worth, and which ones experienced much slower growth in the past year. Nationally, real estate was relatively stable, but there are some interesting sub-national trends that we will address, such as increases in PEI and Nova Scotia while British Columbia values declined. These and other trends will be discussed in addition to how you can apply them in your analyses. 

We will also introduce a new product, WealthTrends, coming to market later this year, which will allow you to better understand Canadians' liquid assets, debt and real estate investments based on more frequent data releases.

Watch this session to gain a deeper understanding of the changing investment behaviour, spending power, debt levels and net worth of your customers. Find out why powerful insights generated from the WealthScapes database is an essential resource for financial institutions, retailers, charitable and other organizations looking to gain a better understanding of the financial and investment behaviours of their market. 

Originally presented on October 15, 2020 at 2:00 PM ET

Meet the Presenters

Catherine Pearson

SVP and Practice Leader for the Finance Industry

Karin Martin

VP of Data Development

Peter Miron

SVP of Research and Development

Originally Presented October 8th, 2020 at 2:00 PM ET

Presented by:

Larry Filler

SVP and Practice Leader, Loyalty and Tourism

Environics Analytics

Presented Thursday, September 24th, 2020 at 1:00 PM ET

Originally presented August 19th, 2020 at 2:00 PM ET

Presented by:

Catherine Pearson

SVP and Practice Leader, Finance

Environics Analytics

Originally Presented July 16th, 2020 at 2:00 PM ET

Presented by:

Tyler Baird

Account Manager, Consumer Packaged Goods

Environics Analytics

COVID-19 has disrupted virtually every aspect of the world’s social and economic fabric, including Canada’s. But as we edge toward the down-side of the curve, organizations of every kind have to plan for economic recovery. How do marketers and other decision-makers move forward in these uncharted waters?

We believe the answer is threefold: 

1. First, developing an understanding of consumers’ movement away from their homes – who are they, where they are going, for how long and how this is changing week-to-week (and importantly, how this compares relative to pre-pandemic patterns)
2. Second, differentiating these consumers and citizens based on their demographics, motivations and attitudes
3. Third, identifying the neighbourhoods where these varying populations live in order to effectively reach and engage them

Successfully accomplishing the steps above means leveraging new and existing data sources (including mobile movement data), incorporating innovative technologies and applying analytical and industry sector expertise – all within a privacy-compliant framework.

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Meet the Presenters

Evan Wood

SVP and Chief Strategy Officer

Peter Miron

SVP of Research and Development

Casey Price

SVP of USA Sales

Originally Presented June 4th, 2020 at 2:00 PM ET 

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The latest data release includes the following databases:

PRIZM, PRIZM QC, DELTA, DemoStats, DaytimePop, AccultuRates, SocialValues, CommunityHealth, Opticks Powered by Numeris, Opticks Powered by Vividata, Opticks Mobile Powered by AskingCanadians™, Opticks Social Powered by AskingCanadians™, Opticks eShopper Powered by AskingCanadians™, ShopperChoice, ShoppingCentres, TrafficCounts, Enhanced PCCF, Streets & Boundaries

Meet the Presenters

Danny Heuman

Chief Analytics Officer

Sandra James

Vice President, Data Development

Peter Pavlakidis

Vice President, Data Product Management

Now in its fourth generation, PRIZM and the databases it connects to offer users access to more than 30,000 data points about consumers’ demographics, motivations and behaviours at the postal code level.

Hear about what's new, what it means for your organization and examples of industry applications.

• More than our annual update, this new schema of how Canadians live provides an actionable and data-driven level set for ongoing strategic work and, because it is also linked to new products monitoring more frequent and recent activity, can help with immediate tactical executions. 
• With the Canadian population undergoing unprecedented change in recent years—and facing new challenges in the last few months—it has never been more important for businesses, not-for-profits and government agencies to understand citizens and consumers and how to engage with them, especially as businesses re-open and the economy rebounds.

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Originally presented on May 21, 2020 at 2:30 PM ET

Meet the Presenters

Evan Wood

SVP and Chief Strategy Officer

Danny Heuman

Chief Analytics Officer

Doug Norris

SVP and Chief Demographer

Jan Kestle

President and CEO

Looking to better understand your customers’ shopping habits in order to optimize your merchandising mix and provide offers that are more relevant to your target market?

ClickSpend™Powered by J.C. Williams Group allows retailers to compare the online and in-store market share of the average retailer operating in the same area. Considering the online and offline shopping habits of consumers across 14 different product categories, including clothing, health products and food, ClickSpend helps optimize your product strategy. 

Learn how ClickSpend can help you:

• Understand the online and offline behaviour of your key customer segments in order to communicate with them more effectively and provide them with relevant offers
• Optimize the merchandise mix of bricks-and-mortar stores by focusing on items that consumers prefer to buy in-store and plan your real estate strategy to suit local markets
• Identify stores most at-risk of online sales erosion and adjust merchandise and overall experience to retain business
• Understand the marketing preferences and mindset of the offline shopper to retain those consumers near your bricks-and-mortar stores

Originally Recorded February 11, 2020 at 2:00 PM ET

Meet the Presenters

Michele Sexsmith 

Senior Vice President and Practice Leader for Retail and Real Estate

Environics Analytics

With market disruption looming, Canadians will soon have more options than ever to choose who will guide them on their financial journey. With 43% of Canadians indicating money as their greatest stress, expect consumers to seek relevant advice and services to remedy this challenge.

Learn more about how WealthCare was built to solve this challenge and enhance your ability to help your customers along their financial journey. WealthCare provides an overall indicator of financial wellness by age to help financial institutions identify the challenges and opportunities their customers are likely to experience.

Register to learn how WealthCare can help you:

• Engage customers proactively with advice and programs to improve their financial wellness and gain their trust
• Differentiate your service offerings from your competition
• Align resources and programs to the financial needs of the community

Originally Presented February 4th, 2020 at 2:00 PM ET

Meet the Presenters

Vito De Filippis

Director, Business Development, Financial Industry

Environics Analytics

Doug Norris

Senior Vice President and Chief Demographer

Environics Analytics

The Canadian demographic landscape is in a constant state of flux. The consumers you serve today may look quite different from those you served in the past or will serve five years from now.

Join us as we discuss some of the most significant demographic trends in Canada and how they could affect your organization and the broader economy. This session will also feature some of the methodological changes and improvements we’ve made to our Canadian data products that reflect these trends.

Key Webinar Highlights

• Learn about the latest demographic trends in Canada, sourced from DemoStats, our comprehensive demographic database that offers current year estimates and projections into the future
• Hear about the latest updates and enhancements to PRIZM, our popular segmentation system, and other important product enhancements, including the complete integration of 2016 Census data
• Understand use cases to see how you can apply our updated data products to gain customer insights, conduct trade area analysis, develop target marketing and improve your strategic planning.

Originally Presented May 30, 2019 at 2:00 PM ET  

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Looking for ways to improve your customer experience and marketing ROI?

Learn about some of the exciting and innovative ways data and analytics are being put to work to deliver results.

We review four case studies from the real estate, retail, tourism and not-for-profit sectors that our clients presented at our latest user conference. Whether you missed these innovative use cases at our conference or want a refresher, this session will inspire you to find new ways to use data-driven insights to address your business challenges.

Key Webinar Highlights

• Learn how the Heart & Stroke Foundation’s new data-driven strategy helped it sell out its charity lottery six weeks early and contributed to a 54 percent increase in year-over-year profit.
• Discover how Cushman & Wakefield is using visitor data, mobile data and survey research to understand its shoppers and potential customers to unlock new growth opportunities.
• See how Assiniboine Park Conservancy is using mobile analytics to get a completely new perspective on its visitors without having to rely on transactional data.
• Find out how Harry Rosen improved the accuracy of its predictive models by 16 percent and how it is applying insights to optimize its marketing strategy.

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Michele Sexsmith 

Senior Vice President and Practice Leader

Environics Analytics

Rupen Seoni

Senior Vice President and Practice Leader

Environics Analytics