
Environics Analytics Webinars
Check below for registration links to upcoming webinars or to view previous presentations and recordings.
Putting Canada on the Map: Enhanced Tourism Insights from Coast to Coast, to Coast

Join us on Monday, June 23 at 2:00 PM ET as our tourism data experts explore the new VisitorView tourism data suite in action—sharing real-life use cases and insights to help you understand and engage with overnight visitors across Canada.
Canada’s evolving tourism landscape demands for a better understanding of visitor travel patterns across Canadian destinations. Built for tourism organizations, municipalities, event venues, retail centers, and other stakeholders in the sector, EA’s enhanced VisitorView tourism data suite delivers actionable insights to support strategic planning for businesses, and an elevated visitor experience for tourists. VisitorView produces neighbourhood-level estimates of overnight American, Canadian and international visitors to over 4,000 Canadian destinations.
This webinar will cover:
- Discover Enhanced Visitor Insights - Learn how the updated VisitorView tourism suite provides more granular, city-level data on overnight visitors—helping you better understand who is visiting, where they’re coming from, and their behaviours.
- See Real-World Applications in Action - Explore real-life use cases that demonstrate how tourism organizations, municipalities, and venues are using VisitorView to inform strategic planning, marketing, and destination development.
- Unlock the Power of Integrated Data - Understand how combining VisitorView with tools like PRIZM® segmentation and DemoStats demographic data can reveal deeper insights into visitor demographics, lifestyles, and spending patterns—enabling smarter, data-driven decisions.
Meet the Presenters:
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Jennifer Robins, MBA
Vice President, Business DevelopmentEnvironics Analytics -
Michael McDuffee
Senior Director, Product ManagementEnvironics Analytics -
Emilie Comeau-Sinclair
Vice President, Account ManagementEnvironics Analytics
The Giving Report 2025: Dive into Trends Changing Individual Gifts, Online Fundraising, and Canadian Charities

Uncertainty, transformation, and ongoing crisis are changing the charitable landscape. The percentage of Canadians giving to charities is on the decline, online giving has narrowed in on local giving, and the types of causes Canadians are supporting are shifting.
On June 19 at 2pm ET, join Mitchell Hillier, Director of Business Development and NFP Lead (Environics Analytics) and Nicole Danesi, Senior Manager, Strategic Communications and Brand (CanadaHelps) to dive into findings from the 2025 edition of The Giving Report.
This webinar will cover:
- Shifting giving trends highlighting a declining donor rate, effects of the 2024 Canada Post strike, greater support for Indigenous charities, and more.
- Silver linings among giving trends such as monthly giving, securities, and GivingTuesday.
- Tangible ways your charity can tackle challenges to help your organization and mission thrive.
Meet the Presenters:
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Mitchell Hillier
Director, Business Development (Tourism, Energy, Not-for-Profit)Environics Analytics -
Nicole Danesi
Senior Manager, Strategic Communications and BrandCanadaHelps
Unlock the Power of Canada’s Changing Landscape: Transform Data into Results

Join us on June 12 at 2 PM ET for an exclusive webinar where our experts will walk you through the latest enhancements to PRIZM®, DemoStats, SocialValues, and more. Discover how these updates can help you build richer customer profiles, sharpen your targeting strategies, and connect more meaningfully with your audiences.
Whether you're building personas, optimizing media spend, or crafting personalized experiences, Environics Analytics' data give you the clarity and confidence to act.
Reserve your spot now and be the first to explore the data that will shape marketing and analytics in Canada in 2025.
This webinar will cover:
- Demographic shifts reshaping communities across Canada:
- Immigration trends reflected in suburban multicultural communities
- Young Canadians struggling on the income ladder
- A boom in affluent Boomers
- Dive Deeper into 2025 DemoStats and SocialValues data
- What’s new in PRIZM®: updated 67 lifestyle segments, refreshed icons, and refined tools
Meet the Presenters:
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Danny Heuman
Chief Analytics OfficerEnvironics Analytics -
Rupen Seoni
Chief Revenue OfficerEnvironics Analytics -
Barry Marcus
Senior Vice President and Sales Leader - Media and AgencyEnvironics Analytics -
Jacky Li
Vice President, Product ManagementEnvironics Analytics -
Nicole Newhouse
Senior Director, Demographic Data & AutomationEnvironics Analytics
Harnessing Wealth Data: Transforming Strategy, Managing Risk, and Informing Growth in a Dynamic Financial World

Join us on March 20 at 2PM ET to explore the critical role that WealthScapes and EA's suite of financial and behavioural data play in shaping strategy.
In this session, Larry Filler (SVP & Practice Lead for Financial Services) will delve into how businesses can leverage data-driven insights to optimize investment decisions, identify emerging risks, and create strategies that meet the demands of a rapidly evolving financial environment. Whether you're a financial institution, asset manager, or corporate leader, this webinar will provide actionable insights for navigating the future and elevating data-driven decision-making.
This webinar will cover:
- Applying data-driven approaches to understand market opportunities at a granular level
- Leveraging analytics to fuel intentional growth by understanding customers' current and potential value to your organization
- The power of segmentation to identify and target key audiences within the financial industry
Meet the Presenters:
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Larry Filler
Senior Vice President and Practice LeaderEnvironics Analytics
Canada's Wealth Transfer and Ranking Your Donors

With an everchanging Canadian economy, we are entering a period of increasing wealth transfer, which presents a unique opportunity to the charitable sector.
Join Allen Davidov (SVP and Practice Leader) and Mitchell Hillier (Director, Business Development - NFP Lead) on March 19th at 2 PM ET as they walk through the financial reality of Canadian households, explore which households are likely to receive an inheritance in coming years, and explain how EA's DonorRank offering can help you find hidden gems within your own database regardless of your portfolio.
Meet the Presenters:
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Allen Davidov
Senior Vice President and Practice LeaderEnvironics Analytics -
Mitchell Hillier
Director, Business Development (Tourism, Energy, Not-for-Profit)Environics Analytics
The Diverging Financial Realities of Canadian Households: Leveraging WealthScapes to Help Navigate Uncertain Times

The Canadian economy has undergone significant shifts in recent years, reshaping the financial wellness of households across the country. Now, more than ever, organizations across all sectors need better financial data to see the big picture and better serve their customers, citizens, and donors as we continue to experience uncertain times.
Join us on February 20th at 2PM ET for an insightful webinar exploring the diverging financial realities of Canada's households and the implications for different sectors. We’ll examine how to capture the complexities of individuals’ financial behaviours and needs by leveraging WealthScapes, EA's core financial data product.
This webinar will cover:
- An economic overview of the past five years and preparing for the next half of the decade
- The shifting dynamics between real estate and financial assets, alongside the growing challenge of debt servicing and cost-of-living pressures
- Real-world examples and applications demonstrating how to address the unique challenges of different types of customers, citizens, and donors
Meet the Presenters:
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Lynne Wolfson
Director, Financial DataEnvironics Analytics -
Larry Filler
Senior Vice President and Practice LeaderEnvironics Analytics -
Mitchell Hillier
Director, Business Development (Tourism, Energy, Not-for-Profit)Environics Analytics
Next-Gen Mobile Movement Data: How EA's MobileScapes is Changing the Game

For the first time anywhere, EA’s data scientists have successfully combined SDK data (from GPS enabled in apps) with location data from the cellular network to estimate people’s movement. This improves the accuracy in trending analysis, expanding the number of observations by over 20 times and offers a more accurate view of what the different types of consumers are and where they are going.
Join us on December 12 at 2 PM to hear from our data experts and learn more about this groundbreaking enhancement in MobileScapes – Canada’s most comprehensive mobile movement database.
This webinar will cover:
- How SDK data and cellular network data work together to bring better coverage and representativity
- Reports that deliver more enhanced seasonal trends and insights on customers and visitors
Meet the Presenters:
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Michael Scida
Vice President, Retail Business DevelopmentEnvironics Analytics -
Michael McDuffee
Senior Director, Product ManagementEnvironics Analytics
Understanding Canada: Insights from the Latest Demographic, Psychographic and Segmentation Data

Canada's population is changing—signaled by increasing immigration and residents becoming more mobile across the provinces. With the 2024 vintages of our core demographic and segmentation databases now available, we offer the latest insights that will impact businesses and organizations.
Join us on August 21 at 2 PM ET to hear from Jan Kestle, Sarah Greene, Brigitte Vitali and Allen Davidov as they walk through key highlights from DemoStats, PRIZM® and SocialValues. Plus, see how you can put the data to work with a case study that examines newcomers and movement patterns.
This webinar will cover:
- Key demographic changes and understanding where immigrants are settling in Canada
- How segmentation is used to connect with customers and audiences across the digital divide
- Combining demographics and behaviours with psychographics to create meaningful messages and visuals that will drive real business results
Meet the Presenters:
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Jan Kestle
PresidentEnvironics Analytics -
Sarah Greene
Director, Demographic DataEnvironics Analytics -
Brigitte Vitali
Senior Director, InsightsEnvironics Analytics -
Allen Davidov
Senior Vice President and Practice LeaderEnvironics Analytics
First-Party Data: New Approaches to Drive Revenue and ROI

We know marketing today is more challenging than ever. But the pressure to prove ROI on marketing investments — both ad spend and ad tech — remains constant. To deliver the results the C-suite is looking for organizations need to approach things differently – they need to collaborate.
From evaluating sponsorship opportunities to optimizing media targeting, data collaboration has never been more important as part of a first-party data strategy. But effective collaboration and measurement of outcomes require the right technology, applications, data and expertise (including privacy and governance), orchestrated to work seamlessly across a range of use cases.
On June 5th, join Evan Wood (Chief Strategy Officer | Environics Analytics) and Daniella Harkins (SVP, Product, Go-to-Market | LiveRamp) to learn more about effective data collaboration, explore industry use cases and review options — including audience targeting and cross-channel measurement — for advertisers, publishers and agencies.
This webinar will cover:
- The imperative for first-party data collaboration
- An identity solution that makes sense for Canada
- Audience targeting and scaled addressability using a cloud-first interoperable platform
- Transparent measurement and impact of advertising spend in the open web and walled gardens
- Industry applications and case studies for retail, financial services, packaged goods and travel
Meet the Presenters:
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Evan Wood
EVP and Chief Strategy OfficerEnvironics Analytics -
Daniella Harkins
SVP, Product Go To MarketLiveRamp
How Canadian Charities Can Maximize Giving in the Current Economic Climate

Charitable organizations in Canada continue to face pressures from economic circumstances, including declines in donations and rising program costs. Identifying growth opportunities in this challenging environment are essential and require not-for-profits to have a timely understanding of Canadians' financial state.
Join EA's financial and not-for-profit data experts on Tuesday, March 19 at 2 PM ET as they share the latest on Canadians' finances, spending and giving habits and what to expect for the year ahead.
This webinar will cover:
- How Baby Boomers' nest eggs have been affected and the impact on intergenerational wealth transfers.
- Which population segments are most affected financially, and how it impacts their giving behaviour.
- Financial changes year-over-year across various geographic and demographic dimensions by asset and debt type.
Meet the Presenters:
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Jennifer Robins, MBA
Vice President, Business DevelopmentEnvironics Analytics -
Lynne Wolfson
Director, Financial DataEnvironics Analytics
Unlocking Value Through Data Collaboration

As brands continue to manage ever-growing customer databases, they are increasingly looking to leverage these data assets more effectively and with zero risk to consumer privacy. Curated data collaboration between organizations helps address this challenge, and using a purpose-built clean room provides a secure, privacy-compliant environment for unlocking the value in the data.
This webinar will cover:
- What a clean room is and why you need to care
- Key use cases and applications to unlock value
- Best practices and considerations for successful outcomes
- Q&A with EA, Optable and Snowflake
Meet the Presenters:
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Evan Wood
EVP and Chief Strategy OfficerEnvironics Analytics -
Brad Jeffrey
VP, North American SalesOptable -
Carson Walker
Senior Sales EngineerSnowflake
Harnessing the Power of WealthScapes: Use Cases & Application

In today’s fast-paced financial environment, data plays an increasingly pivotal role in shaping strategy, managing risk and informing targeting and growth.
Join us on November 9th at 2 PM ET to hear from our financial data experts as they explore a broad spectrum of practical applications and use cases that showcase the power of harnessing financial market data through WealthScapes and how to transform it to your competitive advantage.
This webinar will cover:
- How to compare market opportunities across various levels of geography
- Creating customer-driven strategies by focusing on customer and potential value
- Understanding how your organization has grown and retained customers and where others are leaving from
Meet the Presenters:
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Larry Filler
Senior Vice President and Practice LeaderEnvironics Analytics -
Lynne Wolfson
Director, Financial DataEnvironics Analytics
Economic Uncertainty and the Financial State of Canadian Households

The Canadian economic landscape has experienced significant shifts over the past year and a half. During the pandemic, many households built up a comfortable cash cushion; however, ensuing price inflation, rate hikes and a housing affordability crisis have eroded that value and left many homes across the country feeling strained.
Join us on October 26 at 2 PM ET to hear from our financial data experts as they share the latest on Canadian finances and spending through the lens of the WealthScapes suite of products.
This webinar will cover:
- The influence that local economic conditions could have on future spending decisions
- Financial resilience and vulnerability of households across different geographic and demographic dimensions
- How to leverage data to create customer-driven strategies by focusing on customer and potential value
Meet the Presenters:
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Larry Filler
Senior Vice President and Practice LeaderEnvironics Analytics -
Lynne Wolfson
Director, Financial DataEnvironics Analytics
How to Fast-Track Your Understanding of Household Purchases of Packaged Goods

The way Canadians shop for groceries and packaged goods is changing due to increased inflation and economic challenges faced by many households. As the landscape changes around us, leveraging existing tools and resources to gain actionable insights faster has never been more important.
Hear from our data experts as they share how the latest enhancements to the Homescan® Profiles experience in ENVISION can accelerate the process of going from questions to answers.
This webinar will cover:
- How to reduce the time invested in running reports by utilizing the new tools in ENVISION, which provide metrics on buyers and dollars from the Homescan® Profiles product
- How the increased availability of more brands and products in ENVISION enables a deeper understanding of the CPG market
- How to obtain a holistic view of a brand or category beyond first-party data
Meet the Presenters:
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Andrea Longman
Senior Vice President & Practice LeaderEnvironics Analytics -
Kasia Kosticin
Director, Product ManagementEnvironics Analytics
The Giving Report 2023: Insights and What's Next for Canada's Charities

Canadian charities are facing tremendous challenges as demand for services increases, while volunteers and donations are in decline for some organizations. At the same time, Canadians are changing the ways they engage with charities.
Join Shannon Craig (CanadaHelps) and Jennifer Robins (Environics Analytics) on May 11 at 2:00 PM ET to explore insights from The Giving Report 2023. This report was published by CanadaHelps, in partnership with Environics Analytics and Imagine Canada.
This webinar will cover:
- Key trends and challenges Canadian charities are facing with donations, staff burnout, volunteers and more
- An overview of donor demographics and who is giving, how much Canadians are giving and more
- How Canadian charities can take action to tackle some of the most pressing trends affecting their organization
Meet the Presenters:
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Jennifer Robins, MBA
Vice President, Business DevelopmentEnvironics Analytics -
Shannon Craig
General Manager, Donor Services & Brand MarketingCanadaHelps
The Changing Financial Landscape and Impacts on Charitable Giving

Over the past few years, Canada has endured rapidly evolving economic circumstances with rising inflation, interest rate hikes and declining property values. As households continue to feel pressures on disposable income and eroding wealth, more than ever, not-for-profits need a timely understanding of the financial state of Canadians.
Hear from EA's financial and not-for-profit data experts as they share the latest on Canadian finances, spending and giving habits and what to expect for the year ahead.
This webinar will cover:
- Financial changes year-over-year across various geographic and demographic dimensions by asset and debt type
- Key giving trends across the country through a generational, regional and cause lens
- What data are available for organizations to improve the outcomes of fundraising and awareness campaigns
Meet the Presenters:
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Jennifer Robins, MBA
Vice President, Business DevelopmentEnvironics Analytics -
Lynne Wolfson
Director, Financial DataEnvironics Analytics
Canadian Demographic Update and Census Wrap-Up

With Canada welcoming nearly half a million immigrants each of the next several years and rising interprovincial migration, the demographic landscape across the country is changing rapidly.
Hear from EA's Chief Demographer, Dr. Doug Norris, as he explores the latest demographic trends and summarizes the key findings from the recent Canadian Census.
This webinar will cover:
- Emerging trends across each province, territory and major city
- The implications these demographic data could have for marketers and decision-makers, now and in the future
- When data from the recent Census will be available in our core demographic products
Meet the Presenters:
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Dr. Doug Norris
Senior Vice President & Chief DemographerEnvironics Analytics