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Resources

Environics Analytics Webinars

Check below for registration links to upcoming webinars or to view previous presentations and recordings.

Webinars

Accelerating the Shift to Electric Vehicles

 

Cropped image of an electric vehicle at a charging station

What is the impact on Canada?

By 2035, the fossil fuel automobile engine will be a thing of the past in Canada. Big changes are coming. OEM’s, energy providers, government, bricks & mortar businesses, residential buildings and tourist destinations, among many others, are planning now for a massive economic and social impact from this trend. A fundamental piece of the puzzle is understanding the response from Canadians. The speed of adoption will vary among different populations from coast to coast and across socio-economic groups.

Learn about insights gained from working closely with our clients on the electric vehicle rollout across Canada, including various stages of adoption by key segments. By understanding each of these audiences and what's important to them the private and public sectors can make decisions relating to marketing strategy, communications, sales forecasting, investments in infrastructure, as well as considerations for the issuance of grants and other incentives.

Webinar Learning Objectives

  1. A brief overview of the electric vehicle industry, including projected growth and size of the opportunity
  2. Who is the current electric vehicle consumer and how does geography factor in?
  3. How might communication change across key targets? What motivates people to buy electric vehicles?
  4. Where is adoption likely to go next?
  5. What are the implications on where energy demand will increase faster than others? How does it impact the hydro grid? What businesses should be prepared for?

Originally presented on July 29, 2021, at 2:00 PM ET

 Watch the Recording

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Meet the Presenters

Vito-De-Filippis Headshot120x120

 

Vito De Filippis

VP, Account Management

Environics Analytics

 

Andrea-Nuesser-Headshot  

 

Andrea Nuesser

Director, Customer Strategy

Hydro One

 

Tanishah-Nathoo-Headshot

 

Tanishah Nathoo

Senior Manager, Integrated Marketing

Hydro One

 

Jeremy-Hewitt-Headshot

 

Jeremy Hewitt

Assistant Deputy Minister

Climate Action Secretariat, Ministry of Environment and Climate Change Strategy

British Columbia

Michael-Kopke-Headshot

 

Michael Kopke

Director of Marketing

Kia

 


 

How Credit Unions Can Optimize Member Engagement

Credit-Union-Webinar-Promotion-Banner-Image-of-Young-Couple-and-Baby

Whether you are looking to grow membership, deepen relationships or increase wallet share, it starts with taking a data-driven approach to become more informed about your members and markets. Join us on June 22 for a webinar where we’ll share best practices your Credit Union can adopt today to solve some key challenges and allow you to focus your limited resources more effectively.

Key takeaways:

  • Regional demographic, behavioural and financial trends across Canada
  • Common challenges and opportunities we see in the industry
  • Steps you can take to help you meet your 2021/22 business plans objectives
  • How you can identify opportunities among your existing members for cross-selling and deepening the relationship
  • How you can leverage your existing member data to help you locate prospective members and identify new markets 

    Originally presented on June 22nd, 2021 at 2:00 PM ET 

     Watch the Recording

     Download Presentation

     

    Meet the Presenters:

    Nil-Patel-120x120

     

     

    Nil Patel

    Director, Business Development, Credit Unions

     

     

    Sharon Brown

     

     

    Sharon Brown

    Vice President, Account Management

     

     


     

    Applying a Diversity Lens to Economic Recovery

    EA-geek-glasses

    The 2021 Federal Budget identified the path forward for Canada as we ramp up vaccinations and begin to implement a national economic recovery and re-opening of our country. Within this scope is a resilient and inclusive recovery. Learn how the application of privacy-compliant data can help the public sector and community organizations effectively identify, understand and engage with the diverse communities across Canada.

    Key takeaways:

    • Learn how diversity indicators can be applied effectively across your community to better understand your population
    • Discover how linking privacy-compliant data can help you with your employee inclusion and equity strategy
    • Leverage community-level data and insights to work collaboratively with Community-Based Organizations to address diverse community needs, such as visible minority-owned businesses
    • Identify and target based on the needs of vulnerable populations impacted by the pandemic

      Originally presented on May 27th, 2021 at 2:00 PM ET 

       Watch the Recording

       Download the Presentation

       

      Meet the Presenters:

      Nader Shureih

       

       

      Nader Shureih

      Vice President, Business Development, Public Sector

       

       


       

      2021 Data Update

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      Demographic Trends and 2021 Data Updates

      Discover changes to current databases, the impact of COVID-19 and much more in this comprehensive look across our demographic, behavioural and psychographic data and what's to come.  Learn about significant changes and enhancements to some of our core databases, such as DemoStats, DaytimePop and Opticks powered by Vividata.

      We will also discuss our exciting new partnerships that give our clients further opportunities to leverage PRIZM for more precise campaign execution.

      Key takeaways:

      • Understand the current demographic and economic trends, like the decline in population due to the pandemic and the regional variation in cultural diversity
      • Learn about important changes to this year's data releases
      • Learn how you can now use PRIZM for digital media activation
      • Discover what's new and what's in the works
      • See the data in action through a powerful ENVISION analytics platform 

        Originally Presented on May 11th, 2021 at 2:00 PM ET 

         Watch the Recording

         Download the Presentation

        Meet the Presenters:

        Sandra James

         

         

        Sandra James

        Vice President, Data Development

         

         

        Peter Pavlakidis

         

        Peter Pavlakidis

        Vice President, Data Product Management

         

        Casey-Price-Headshot Small

         

        Casey Price 

        Senior Vice President, Product Management & Client Services

         


         

        Making Sense of the 2021 Census

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        2021 is a Census year and we are excited to share with you some important information.

        Jan Kestle, President of Environics Analytics and Karen Mihorean, Director General, Social Insights, Innovation and Integration at Statistics Canada will discuss the importance of the Census, as well as how it has evolved and what's new in Census 2021.

        Additionally, Environics Analytics’ Chief Demographer, Dr. Doug Norris will discuss how the Census is important for the development of some of our core databases and how we plan to incorporate the new census data into future updates of key products.

        Key takeaways:

        • Learn how census data are collected 
        • Understand what's different this year compared to prior Census surveys
        • Find out how the results are used and why they are important
        • Discover when the data will be reflected in our core databases, such as DemoStats, PRIZM, DaytimePop and AccultuRates 

          Originally presented: May 6th, 2021 at 2:30 PM ET 

           Download the Presentation

           Watch the Recording


           

          Is Your Organization Ready for the Greatest Inter-generational Transfer of Wealth?

          WealthTransfer-webinar-banner

          This event is tailored to the needs of not-for-profit organizations that want to find and engage high-value prospects in their database. Learn how to identify prospects with a higher likelihood of receiving an inheritance in the next year. 

          Key takeaways:

          • Tools to evaluate your donor database to identify who within the database has the capacity to give more
          • How to layer-in financial transfer of wealth data to identify those likely to be receiving an inheritance
          • Identify who has been giving since the start of the pandemic
          • How to delve deeper into donors' demographics, psychographics and media preferences to help build out an engagement plan 

            Originally presented on April 29th, 2021 at 2:30 PM ET 

             Download the Presentation

             Watch the Recording


             

            Discover Vaccine Attitudes and Behaviours of Canadians

            Photo-of-COVID-19-vaccine-vials

            Learn how our recently launched database, VaccineInsights, can help you build confidence in the COVID-19 vaccine. See the data in action and get a hands-on view into how vaccine intention, attitudes and BEworks' Cognitive Factors can enhance your strategy and communication plan. We'll be joined by our partners Caddle, BEworks and AskingCanadians by Delvinia. 

            Key takeaways:

            • Learn how VaccineInsights can be used to identify and target vaccine-hesitant populations
            • Discover applications to build confidence levels in your community or among your employees or customers
            • See how VaccineInsights helps identify populations, understand their drivers, build personas, locate them and build effective targeting strategies
            • Hear about Cognitive Factors, such as belief in conspiracy theories and vaccine risk concerns, which can underlie vaccine hesitancy
            • Find out how you can track the vaccination intention and behaviour with regular updates

              Originally presented on April 14th, 2021 at 2:30 PM ET 

               

               Watch the Recording

               

               

              Get to Know the Changing Shopping Habits of Canadians

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              Looking to get deeper insights into your customers’ shopping habits to optimize your store locations and merchandising mix, and to provide shipping options that are more relevant to your target market? Now, more than ever, knowing your consumers and changing store trade areas will help your go-to-market strategy. Using ClickSpend and MobileScapes data, we'll show you how to see who is shopping at your store locations or online. 

              This webinar provides an overview of how you can leverage up-to-date, comprehensive insights to better understand your market and consumers.

              Webinar learning objectives:

              • Comparison of retail category changes during the pandemic 
              • How different banners have been affected
              • Evaluation of changing trade area patterns to understand the implications for retailers going forward
              • Review of spending categories online and offline to understand which ones are affected the most
              • Evaluation of changing consumer loyalty and cross-shopping behaviour across some retail categories
              • Time of day changes that affect retailer operations

               

              Originally presented on March 25, 2021at 2:00 PM ET

               Download the Presentation

               Watch the Recording

               

              Meet the Presenters:

               

               

              Michele Sexsmith

              As Senior Vice President and Practice Leader of the retail, real estate, travel and gaming sectors, Michele Sexsmith assists clients in leveraging omnichannel opportunities, from identifying the best sites for stores and e-commerce growth to developing the optimum media, marketing and asset mix for targeted consumers.

               

               

              Stephanie McIsaac

               

              Stephanie McIsaac

              As the Vice President of the retail, real estate, travel and gaming sectors, Stephanie leverages her experience in research, analytics and geodemography to help organizations understand their consumers and trade areas and assist clients in a wide range of standard and customized applications.

               


               

              The Impact of COVID-19 on Social and Demographic Trends

               

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              Environics Analytics’ Chief Demographer, Dr. Doug Norris, reviews the impact COVID-19 has had on various social and demographic trends.

              The presentation explores key areas such as the slow-down in population growth due primarily to the reduction in immigration, the impact on employment and which groups have been most affected as well as the impact on retail sales. The session will also look at the overall impact COVID-19 has had on the economy and, in particular, the household sector including consumer spending, disposable income and savings. Finally, there will be a brief discussion of what may lie ahead as Canadians contemplate a return to various daily activities.

              Webinar Learning Objectives:

              1. Interpreting the current demographic landscape of Canadians
              2. Understanding the effects of COVID-19 on immigration and employment rates
              3. Getting insight into consumer spending behaviour and financial status at a macro level since COVID-19 began
              4. Learning what the trends are and where we're headed next from a demographic perspective

              Presented on February 18, 2021, at 2:00 PM ET

               Watch the Recording

               Download the Presentation

               

              Meet the Presenter:

               

              Doug Norris, PhD

              SVP and Chief Demographer

               


               

              Leverage Data to Raise More Funds in 2021

               

              stacked-coins-EA-logo-webinar-banner

              Take a look at the current financial state of Canadians and how you and your NFP or charitable organization can leverage these data for more successful fundraising efforts in 2021.

              Learn what the net worth of Canadians looks like during these uncertain times—along with a handful of other important financial indicators—which regions had an increase, which stayed flat or even saw a decline.

              With our financial database, WealthScapes Fundraiser, you will be able to assess more accurately the charitable giving capacity of your prospective donors through more than 40 income, wealth, and expenditure data variables that will support your major gift, mid-level, planned and annual giving programs. Paired with our newest tool, DonorRank, you will be able to further prioritize your prospective donors by their capacity, propensity and engagement with your cause to give you a clear strategy forward.

              And finally, hear about our two newest data sets, WealthTrends and WealthTransfer. These are financial products that were created with the NFP and Charitable sector in mind. 

              Webinar Learning Objectives

              1. Understand the financial state of Canadians
              2. Realize what financial data are available for fundraisers through Wealthscapes Fundraiser
              3. See a case study on how simple it is to use DonorRank for pipeline development and major gift prospecting
              4. Learn how WealthTrends and WealthTransfer can have a significant impact on your annual programs and planned giving programs

              Presented on January 28, 2021, at 2:00 PM ET

               DOWNLOAD THE PRESENTATION

               WATCH RECORDING

              Meet the Presenters

              Allen-Davidov-Headshot Small

               

              Allen Davidov

              VP of Business Consulting and NFP Lead

               

              Karin Martin

               

              Karin Martin

              VP of Data Development

               

              Jennifer Robins

               

              Jennifer Robins

              Senior Account Manager

               


               

              Big Data & Analytics Virtual Event Series


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              Data and analytics have been gaining importance for some time, but the COVID-19 pandemic has forced organizations to change very quickly—and discover some key gaps in their approach. In this not-to-be-missed discussion, you will learn how several organizations have been adapting their data and analytics strategies to provide vital information for their organizations in our volatile world.

              Hear from: Niagara Region Public Health, Forestry & Recreation, Downtown Yonge Business Improvement Area (Toronto), Canadian Urban Institute and Environics Analytics. 

              Presented on January 14, 2021, at 3:00 PM ET

               VIEW THE RECORDING

               

               

              The Financial State of Canadians

               

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              Gain a better understanding of the financial status and investment behaviour of your customers, as well as current trends in assets, liabilities and income of Canadians. 

              Our experts will discuss trends such as the increase in net worth of 4.8% and how it's attributed to investment growth. Which regions saw the largest growth in total net worth, and which ones experienced much slower growth in the past year. Nationally, real estate was relatively stable, but there are some interesting sub-national trends that we will address, such as increases in PEI and Nova Scotia while British Columbia values declined. These and other trends will be discussed in addition to how you can apply them in your analyses. 

              We will also introduce a new product, WealthTrends, coming to market later this year, which will allow you to better understand Canadians' liquid assets, debt and real estate investments based on more frequent data releases.

              Watch this session to gain a deeper understanding of the changing investment behaviour, spending power, debt levels and net worth of your customers. Find out why powerful insights generated from the WealthScapes database is an essential resource for financial institutions, retailers, charitable and other organizations looking to gain a better understanding of the financial and investment behaviours of their market. 

              Originally presented on October 15, 2020 at 2:00 PM ET

               VIEW THE RECORDING

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              Meet the Presenters

              Catherine-Pearson

               

              Catherine Pearson

              SVP and Practice Leader for the Finance Industry

               

              Karin Martin

               

              Karin Martin

              VP of Data Development

               

              Peter Miron

               

              Peter Miron

              SVP of Research and Development

               


               

              Insights on Canadian Travellers, Powered by VisitorView

              VisitorView-webinar-banner

              Looking to identify the best regions and neighbourhoods to prospect for new visitors to your tourism region? Interested in measuring the effectiveness of marketing strategies on visitors to specific destinations? Want to identify the types of travellers staying in a particular region overnight seasonally and determine your share of the market? 

              We can help you answer those questions and more with VisitorView,neighbourhood-level estimates of overnight visitors to Canadian provinces, territories, or one of 85 tourism regions as defined by Destination Canada. These data provide a cost-effective and quick source of visitor data built specifically for the sector.

              Learn why we built VisitorView, what it can be used for and how combining it with other data can enhance your insights on Canadian travellers. During the webinar, you will also see a case example of how these data can be leveraged to gain actionable insights.

              Originally Presented October 8th, 2020 at 2:00 PM ET

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              Presented by:

              Larry Filler


              Larry Filler

              SVP and Practice Leader, Loyalty and Tourism

              Environics Analytics


               

               

              How the Sponsorship Industry Can Build Brands and Engage Audiences from a Distance

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              Join The T1 Agency and Environics Analytics on Thursday, September 24th at 1pm EST to learn more about how the sponsorship industry can move forward in these challenging times.

              During the hour we will be sharing insights from the four waves of the SponsorshipX COVID-19 Impact Study, including the most recent round of data collection from industry leaders. Learn how to leverage these insights to adapt strategies in order to continue to build lasting partnerships.

              We’ll also dive into the topic of audience engagement and share how you can leverage data to connect with the right target audience, bolster your brand power, pivot your activations, and maximize your returns by understanding what makes your audience tick.

              Presented Thursday, September 24th, 2020 at 1:00 PM ET

               
               DOWNLOAD THE PRESENTATION

               
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              CPG: Business Planning in the Uncharted Waters of Economic Recovery

              EA-Newsletter-header

              A Canadian Grocer presentation

              Perry Hassen SVP and practice lead with Environics Analytics explains how retailers and manufacturers can use different data sets to plan sales and marketing activities for the balance of the year.

              You have been asked to come up with a revised business plan for the remainder of the year due to the uncertainly associated with COVID-19. You are not alone.

              Most CPG manufacturers and retailers are facing this very challenge. Following the unexpected surge in demand for groceries and household goods back in March and now moving into the period of economic recovery, we must now come up with our best estimates of how this will impact sales and marketing activities in the coming months. However, there are valuable data points we can use as markers to triangulate where and when things will start to get back to normal and in other cases settle into a new normal. In this session, we will explore the use of leveraging demographic, financial and privacy-friendly mobile movement data as important inputs to category and brand business planning, field sales prioritization and retail network planning.

              Originally presented July 2nd, 2020

              Sign up below to view the on-demand presentation: 

               VIEW THE PRESENTATION


               

              Insights on Canadians' Financial Inheritance by Neighbourhood

              WealthTransfer-webinar-banner

              As Canada’s aging population and their net worth are projected to grow significantly over the next 10 years, the largest intergenerational transfer of wealth is expected to take place by means of inheritance. To-date nearly one-third of Canadian families have received some form of financial inheritance accounting for a total market of $576 billion according to Statistics Canada’s recent Survey of Financial Security. Environics Analytics has launched its newest financial product, WealthTransfer, to help marketers and financial institutions alike understand how to seize upon this significant opportunity.

              With WealthTransfer, you can identify at a postal code-level, areas with the highest likelihood of households receiving inheritances within a given year as well as quantify the total potential inheritance amount. Inheritance scores and indices have also been developed so users can easily create customer or postal code rankings and models.

              Together with our existing WealthCare product, which provides an overall indicator of financial wellness by age to help organizations identify the challenges and opportunities their customers are likely to experience, you can gain a better understanding of your target market and access incremental opportunities.

              Learn how you can capitalize on this financial trend and gain a deeper understanding of your potential consumers’ financial position by integrating WealthTransfer into your consumer insights practices.

              Originally presented August 19th, 2020 at 2:00 PM ET

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              Presented by:

              Catherine-Pearson Headshot small


              Catherine Pearson

              SVP and Practice Leader, Finance

              Environics Analytics


               

              Introducing ShopperChoice

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              Looking to understand how the CPG-specific behaviours of Canadians are changing? With our new ShopperChoice database, you will gain insights into behaviours and attitudes towards in-store purchase decisions, online and smart shopping solutions, solving for meal occasions at home and on-the-go, and addressing health & wellness priorities. The ShopperChoice database uncovers the what, where, how and why behind the motivations for meal planning, health and wellness, and household item purchases.

              With ShopperChoice, you can access over 1200 variables, available by postal code, to help you understand CPG-specific behaviours and attitudes as they relate to pre-store, in-store and online activity.

              Learn how you can benefit from these new insights and gain an even deeper understanding of consumers by integrating ShopperChoice with other demographic, behavioural and psychographic information.

              Originally Presented July 16th, 2020 at 2:00 PM ET

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              Presented by:

               Tyler Baird Headshot Small


              Tyler Baird

              Account Manager, Consumer Packaged Goods

              Environics Analytics


               

              Moving Forward with Recovery Planning and MobileScapes

               

              MobileScapes-webinar-banner

              COVID-19 has disrupted virtually every aspect of the world’s social and economic fabric, including Canada’s. But as we edge toward the down-side of the curve, organizations of every kind have to plan for economic recovery. How do marketers and other decision-makers move forward in these uncharted waters?

              We believe the answer is threefold: 

              1. First, developing an understanding of consumers’ movement away from their homes – who are they, where they are going, for how long and how this is changing week-to-week (and importantly, how this compares relative to pre-pandemic patterns)
              2. Second, differentiating these consumers and citizens based on their demographics, motivations and attitudes
              3. Third, identifying the neighbourhoods where these varying populations live in order to effectively reach and engage them

              Successfully accomplishing the steps above means leveraging new and existing data sources (including mobile movement data), incorporating innovative technologies and applying analytical and industry sector expertise – all within a privacy-compliant framework.

              Learn more about the launch of new MobileScapes and other products that can help businesses, not-for-profits and government agencies on the road to recovery.

              VIEW THE RECORDING

              DOWNLOAD THE PRESENTATION

              Meet the Presenters

              Evan Wood Headshot

               

              Evan Wood

              SVP and Chief Strategy Officer

               

              Peter Miron

               

              Peter Miron

              SVP of Research and Development

               

              Casey-Price

               

              Casey Price

              SVP of USA Sales

               


               

              2020 Data Update

              EA-geek-glasses

              Learn about new and updated databases from Environics Analytics as well as insights on the changing Canadian demographic landscape.

              We will discuss how evolving neighbourhoods and demographic trends have led to the release of an all-new PRIZM segmentation system, including highlights of the most significant changes, what this means for PRIZM users and how it can help with marketing strategies – including COVID-19 recovery planning.

              You will also hear an overview of other updates to our Canadian databases included in the most recent release. See below for a complete list of products released on May 27.


              Originally Presented June 4th, 2020 at 2:00 PM ET 

               

              Download the Presentation

               

              View the Recording

               

              The latest data release includes the following databases:

              PRIZM, PRIZM QC, DELTA, DemoStats, DaytimePop, AccultuRates, SocialValues, CommunityHealth, Opticks Powered by Numeris, Opticks Powered by Vividata, Opticks Mobile Powered by AskingCanadians™, Opticks Social Powered by AskingCanadians™, Opticks eShopper Powered by AskingCanadians™, ShopperChoice, ShoppingCentres, TrafficCounts, Enhanced PCCF, Streets & Boundaries

              Meet the Presenters

              Danny Heuman

               

              Danny Heuman

              Chief Analytics Officer

               

              Sandra James

               

              Sandra James

              Vice President, Data Development

               

              Peter Pavlakidis

               

              Peter Pavlakidis

              Vice President, Data Product Management

               


               

              New PRIZM Virtual Launch Event

              PRIZM-segmentation-webinar-banner

              Now in its fourth generation, PRIZM and the databases it connects to offer users access to more than 30,000 data points about consumers’ demographics, motivations and behaviours at the postal code level.

              Hear about what's new, what it means for your organization and examples of industry applications.

              • More than our annual update, this new schema of how Canadians live provides an actionable and data-driven level set for ongoing strategic work and, because it is also linked to new products monitoring more frequent and recent activity, can help with immediate tactical executions. 
              • With the Canadian population undergoing unprecedented change in recent years—and facing new challenges in the last few months—it has never been more important for businesses, not-for-profits and government agencies to understand citizens and consumers and how to engage with them, especially as businesses re-open and the economy rebounds.

              VIEW THE RECORDING

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              Originally presented on May 21, 2020 at 2:30 PM ET

              Meet the Presenters

              Evan Wood-Headshot Small 

               

              Evan Wood

              SVP and Chief Strategy Officer

               

              Danny Heuman 

               

              Danny Heuman

              Chief Analytics Officer

               

              Dr. Doug Norris Headshot Small 

               

              Doug Norris

              SVP and Chief Demographer

               

              Jan-Kestle-1-Headshot Small 

               

              Jan Kestle

              President and CEO

               


               

              Compare online and offline shopping habits with the updated ClickSpend™

                ClickSpend-webinar-banner

               

              Looking to better understand your customers’ shopping habits in order to optimize your merchandising mix and provide offers that are more relevant to your target market?

              ClickSpend™Powered by J.C. Williams Group allows retailers to compare the online and in-store market share of the average retailer operating in the same area. Considering the online and offline shopping habits of consumers across 14 different product categories, including clothing, health products and food, ClickSpend helps optimize your product strategy. 

              Learn how ClickSpend can help you:

              • Understand the online and offline behaviour of your key customer segments in order to communicate with them more effectively and provide them with relevant offers
              • Optimize the merchandise mix of bricks-and-mortar stores by focusing on items that consumers prefer to buy in-store and plan your real estate strategy to suit local markets
              • Identify stores most at-risk of online sales erosion and adjust merchandise and overall experience to retain business
              • Understand the marketing preferences and mindset of the offline shopper to retain those consumers near your bricks-and-mortar stores

              Originally Recorded February 11, 2020 at 2:00 PM ET

               VIEW THE RECORDING

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              Meet the Presenters

              Michele Sexsmith



              Michele Sexsmith 

              Senior Vice President and Practice Leader for Retail and Real Estate

              Environics Analytics

               


               

              WealthCare: Assess the financial health of your customers

              WealthCare-webinar-banner

              With market disruption looming, Canadians will soon have more options than ever to choose who will guide them on their financial journey. With 43% of Canadians indicating money as their greatest stress, expect consumers to seek relevant advice and services to remedy this challenge.

              Learn more about how WealthCare was built to solve this challenge and enhance your ability to help your customers along their financial journey. WealthCare provides an overall indicator of financial wellness by age to help financial institutions identify the challenges and opportunities their customers are likely to experience.

              Register to learn how WealthCare can help you:

              • Engage customers proactively with advice and programs to improve their financial wellness and gain their trust
              • Differentiate your service offerings from your competition
              • Align resources and programs to the financial needs of the community

              Originally Presented February 4th, 2020 at 2:00 PM ET

               VIEW THE RECORDING

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              Meet the Presenters

              vito-defilippis


              Vito De Filippis

              Director, Business Development, Financial Industry

              Environics Analytics


               

              There is Money on the Table: Opportunities in the Boomer Market

              EA-Newsletter-header

              Canada’s ageing population is one of the most significant demographic trends today—and the impact will be felt for decades to come. Over the next two decades, Canada’s older population will rapidly grow and account for an increasing share of wealth and total expenditures. Marketers who focus all of their energy on millennials may be missing a bigger opportunity.

               
              Dr. Doug Norris will explain how today’s older population is different from their predecessors and how the approach in marketing to them needs to change. The session will also highlight ways that businesses can accommodate the older population of today.
               
              Key Webinar Highlights
              • The importance and breadth of this potentially overlooked market
              • How to reach the ageing population
              • Challenges you need to be aware of when targeting the boomers
               
               
              Originally Presented on June 13, 2019 at 2:00 PM ET
              Meet the Presenter:
              Dr. Doug Norris Headshot Small

              Doug Norris

              Senior Vice President and Chief Demographer

              Environics Analytics


               

              Key Demographic Trends and Data Updates

              EA-geek-glasses

              The Canadian demographic landscape is in a constant state of flux. The consumers you serve today may look quite different from those you served in the past or will serve five years from now.

              Join us as we discuss some of the most significant demographic trends in Canada and how they could affect your organization and the broader economy. This session will also feature some of the methodological changes and improvements we’ve made to our Canadian data products that reflect these trends.

              Key Webinar Highlights

              • Learn about the latest demographic trends in Canada, sourced from DemoStats, our comprehensive demographic database that offers current year estimates and projections into the future
              • Hear about the latest updates and enhancements to PRIZM, our popular segmentation system, and other important product enhancements, including the complete integration of 2016 Census data
              • Understand use cases to see how you can apply our updated data products to gain customer insights, conduct trade area analysis, develop target marketing and improve your strategic planning.

              Originally Presented May 30, 2019 at 2:00 PM ET  

              Download the Presentation

              Sandra Albanese

              Sandra Albanese

              Research Director, Demographic Data

              Environics Analytics

               
              Lefty Papachristoforou

               

              Lefty Papachristoforou

              Director, Product Management

              Environics Analytics


               

              Up your game: Using Data and Analytics to Meet Key Business Objectives

               

              EA-Newsletter-header

              Looking for ways to improve your customer experience and marketing ROI?

              Learn about some of the exciting and innovative ways data and analytics are being put to work to deliver results.

              We review four case studies from the real estate, retail, tourism and not-for-profit sectors that our clients presented at our latest user conference. Whether you missed these innovative use cases at our conference or want a refresher, this session will inspire you to find new ways to use data-driven insights to address your business challenges.

              Key Webinar Highlights

              • Learn how the Heart & Stroke Foundation’s new data-driven strategy helped it sell out its charity lottery six weeks early and contributed to a 54 percent increase in year-over-year profit.
              • Discover how Cushman & Wakefield is using visitor data, mobile data and survey research to understand its shoppers and potential customers to unlock new growth opportunities.
              • See how Assiniboine Park Conservancy is using mobile analytics to get a completely new perspective on its visitors without having to rely on transactional data.
              • Find out how Harry Rosen improved the accuracy of its predictive models by 16 percent and how it is applying insights to optimize its marketing strategy.

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               Originally Presented March 27, 2019 at 2:00 PM ET
               Meet the Presenters:
              Michele Sexsmith Headshot Small 

              Michele Sexsmith 

              Senior Vice President and Practice Leader

              Environics Analytics

              Rupen Seoni Headshot Small 

              Rupen Seoni

              Senior Vice President and Practice Leader

              Environics Analytics