Webinars

Gain a better understanding of the financial status and investment behaviour of your customers, as well as current trends in assets, liabilities and income of Canadians. 

Our experts will discuss trends such as the increase in net worth of 4.8% and how it's attributed to investment growth. Which regions saw the largest growth in total net worth, and which ones experienced much slower growth in the past year. Nationally, real estate was relatively stable, but there are some interesting sub-national trends that we will address, such as increases in PEI and Nova Scotia while British Columbia values declined. These and other trends will be discussed in addition to how you can apply them in your analyses. 

We will also introduce a new product, WealthTrends, coming to market later this year, which will allow you to better understand Canadians' liquid assets, debt and real estate investments based on more frequent data releases.

Watch this session to gain a deeper understanding of the changing investment behaviour, spending power, debt levels and net worth of your customers. Find out why powerful insights generated from the WealthScapes database is an essential resource for financial institutions, retailers, charitable and other organizations looking to gain a better understanding of the financial and investment behaviours of their market. 

Originally presented on October 15, 2020 at 2:00 PM ET

Meet the Presenters

Catherine Pearson

SVP and Practice Leader for the Finance Industry

Karin Martin

VP of Data Development

Peter Miron

SVP of Research and Development

Originally Presented October 8th, 2020 at 2:00 PM ET

Presented by:

Larry Filler

SVP and Practice Leader, Loyalty and Tourism

Environics Analytics

Presented Thursday, September 24th, 2020 at 1:00 PM ET

Originally presented August 19th, 2020 at 2:00 PM ET

Presented by:

Catherine Pearson

SVP and Practice Leader, Finance

Environics Analytics

Originally Presented July 16th, 2020 at 2:00 PM ET

Presented by:

Tyler Baird

Account Manager, Consumer Packaged Goods

Environics Analytics

COVID-19 has disrupted virtually every aspect of the world’s social and economic fabric, including Canada’s. But as we edge toward the down-side of the curve, organizations of every kind have to plan for economic recovery. How do marketers and other decision-makers move forward in these uncharted waters? We believe the answer is threefold: 

1. First, developing an understanding of consumers’ movement away from their homes – who are they, where they are going, for how long and how this is changing week-to-week (and importantly, how this compares relative to pre-pandemic patterns)
2. Second, differentiating these consumers and citizens based on their demographics, motivations and attitudes
3. Third, identifying the neighbourhoods where these varying populations live in order to effectively reach and engage them

Successfully accomplishing the steps above means leveraging new and existing data sources (including mobile movement data), incorporating innovative technologies and applying analytical and industry sector expertise – all within a privacy-compliant framework.

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Meet the Presenters

Evan Wood

SVP and Chief Strategy Officer

Peter Miron

SVP of Research and Development

Casey Price

SVP of USA Sales

Originally Presented June 4th, 2020 at 2:00 PM ET 

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The latest data release includes the following databases:

PRIZM, PRIZM QC, DELTA, DemoStats, DaytimePop, AccultuRates, SocialValues, CommunityHealth, Opticks Powered by Numeris, Opticks Powered by Vividata, Opticks Mobile Powered by AskingCanadians™, Opticks Social Powered by AskingCanadians™, Opticks eShopper Powered by AskingCanadians™, ShopperChoice, ShoppingCentres, TrafficCounts, Enhanced PCCF, Streets & Boundaries

Meet the Presenters

Danny Heuman

Chief Analytics Officer

Sandra James

Vice President, Data Development

Peter Pavlakidis

Vice President, Data Product Management

There is no question Canadians are shopping more online, but what they are willing to buy through their phone, laptop or computer can vary considerably by product category and consumer segment. How do you measure which products sell better online versus offline? Introducing ClickSpend™ Powered by J.C. Williams Group, our new database that will allow retailers to analyze the online and offline shopping habits of consumers across 14 different product categories.

With this new database, retailers will be able to compare the online and in-store market share of the average retailer operating in the same area, optimize their merchandising mix and more. ClickSpend™ was developed in partnership with J.C. Williams Group, the highly respected retail and marketing consulting firm.

Join our webinar on November 20 to learn more about ClickSpend™ and how it can help you make more informed strategic retail planning decisions.

Key Webinar Highlights

• Understand the online and offline behaviour of your key customer segments in order to communicate with them more effectively and provide them with relevant offers
• Optimize the merchandise mix of bricks-and-mortar stores by focusing on items that consumers prefer to buy in-store and plan your real estate strategy to suit local markets
• Identify stores most at-risk of online sales erosion and adjust merchandise and overall experience to retain business
• Understand the marketing preferences and mindset of the offline shopper to retain those consumers near your bricks-and-mortar stores

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November 20, 2018 at 2:00 PM ET

Meet the Presenters:

Michele Sexsmith 

Senior Vice President, Retail and Real Estate Practice Leader

Peter Miron

Senior Vice President, Research & Development

Now in its fourth generation, PRIZM and the databases it connects to offer users access to more than 30,000 data points about consumers’ demographics, motivations and behaviours at the postal code level.

Hear about what's new, what it means for your organization and examples of industry applications.

• More than our annual update, this new schema of how Canadians live provides an actionable and data-driven level set for ongoing strategic work and, because it is also linked to new products monitoring more frequent and recent activity, can help with immediate tactical executions. 
• With the Canadian population undergoing unprecedented change in recent years—and facing new challenges in the last few months—it has never been more important for businesses, not-for-profits and government agencies to understand citizens and consumers and how to engage with them, especially as businesses re-open and the economy rebounds.

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Originally Recorded May 21, 2020 at 2:30 PM ET

Meet the Presenters

Evan Wood

SVP and Chief Strategy Officer

Danny Heuman

Chief Analytics Officer

Doug Norris

SVP and Chief Demographer

Jan Kestle

President and CEO

Canadians are feeling the sting from volatile stock markets and rising debt levels in 2018, resulting in the first drop in household net worth in a decade. Join us on September 19 at 2:00 PM ET for our annual financial state of the nation. This year we’ll provide an overview of the biggest factors affecting the net worth of Canadians, including which areas are feeling the greatest pressure as well as the ones bucking the trend. We’ll also provide more detail on how the fluctuations in the real estate prices are weighing on Canadian households.

This session will appeal to anyone who wants to learn how to gain a deeper understanding the changing investment behaviour, spending power, debt levels and net worth of your customers. The session will also address some of the latest trends affecting financial organizations and the not-for-profit sector.

The growing uncertainty around the economy could make it a challenging giving season for the not-for-profit sector. To counteract the effects of a potential slowdown, the not-for-profit portion of the webinar will explore how charities can get a clearer picture of their prospects’ financial capacity. The session will also discuss strategies that will help maximize donor support.

The primary source of data used in this webinar is WealthScapes, an essential resource for financial institutions, retailers, charitable and other organizations looking to gain a better understanding of the financial and investment behaviours of their customers.

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Originally Presented September 19, 2019 at 2:00 PM ET

Meet the Presenters

Peter Miron

Senior Vice President, Research & Development

Environics Analytics

Vito De Filippis

Director, Business Development, Financial Industry

Environics Analytics

Allen Davidov

Director, Business Consulting, Not-for-profit Sector

Environics Analytics

With market disruption looming, Canadians will soon have more options than ever to choose who will guide them on their financial journey. With 43% of Canadians indicating money as their greatest stress, expect consumers to seek relevant advice and services to remedy this challenge.

Learn more about how WealthCare was built to solve this challenge and enhance your ability to help your customers along their financial journey. WealthCare provides an overall indicator of financial wellness by age to help financial institutions identify the challenges and opportunities their customers are likely to experience.

Register to learn how WealthCare can help you:

• Engage customers proactively with advice and programs to improve their financial wellness and gain their trust
• Differentiate your service offerings from your competition
• Align resources and programs to the financial needs of the community

Originally Presented February 4th, 2020 at 2:00 PM ET

Meet the Presenters

Vito De Filippis

Director, Business Development, Financial Industry

Environics Analytics

How they could affect your organization and the broader economy.

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MEET THE PRESENTERS

Environics Analytics examines the financial state of the nation

Learn how ClickSpend can help you:

• Understand the online and offline behaviour of your key customer segments in order to communicate with them more effectively and provide them with relevant offers
• Optimize the merchandise mix of bricks-and-mortar stores by focusing on items that consumers prefer to buy in-store and plan your real estate strategy to suit local markets
• Identify stores most at-risk of online sales erosion and adjust merchandise and overall experience to retain business
• Understand the marketing preferences and mindset of the offline shopper to retain those consumers near your bricks-and-mortar stores

Originally Recorded February 11, 2020 at 2:00 PM ET

Meet the Presenters

Michele Sexsmith 

Senior Vice President and Practice Leader for Retail and Real Estate

Environics Analytics

Looking for ways to improve your customer experience and marketing ROI? Join us as we take you through some of the exciting and innovative ways data and analytics are being put to work to deliver results.

In this webinar, we’ll review four case studies from the real estate, retail, tourism and not-for-profit sectors that our clients presented at our latest user conference. Whether you missed these innovative use cases at our conference or want a refresher, this session will inspire you to find new ways to use data-driven insights to address your business challenges.

Key Webinar Highlights

• Learn how the Heart & Stroke Foundation’s new data driven strategy helped it sell out its charity lottery six weeks early and contributed to a 54 percent increase in year-over-year profit.
• Discover how Cushman & Wakefield is using visitor data, mobile data and survey research to understand its shoppers and potential customers to unlock new growth opportunities.
• See how Assiniboine Park Conservancy is using mobile analytics to get a completely new perspective on its visitors without having to rely on transactional data.
• Find out how Harry Rosen improved the accuracy of its predictive models by 16 percent and how it is applying insights to optimize its marketing strategy.

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Michele Sexsmith 
Senior Vice President and Practice Leader
for Retail and Real Estate
Environics Analytics

Rupen Seoni
Senior Vice President and Practice Leader for Public Sector, Health Care, Energy, and Not-for-Profit Organizations
Environics Analytics

Environics Analytics’ recently launched mobile analytics services are designed to support marketing and real estate related decision making for a wide range of industries. Combining the best practices in processing spatial data with privacy-friendly lifestyle segmentation, our mobile analytics allows businesses, not-for-profits and municipalities to identify who is visiting their locations, where they are coming from, how frequently they visit and how often they visit competitors. By quantifying how their trade areas and visitor profiles shift by time of day and day of week, organizations can better align their products, marketing and staffing by location. Environics Analytics’ Paul Tyndall, Vice President of Strategic Projects, will provide an overview of these services and their applications to help marketers develop fuller profiles of their patrons and create better customer experiences.

Originally Webcast on Thursday, March 29, 2018 at 2:00 PM ET

Paul Tyndall

Vice President, Strategic Projects

Bring a new dimension to your customer insights

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Originally Presented Thursday, September 27, 2018, at 2:00 PM ET

PAUL TYNDALL WILL SHARE INSIGHTS ON:

• The unique characteristics of mobility analytics that make it a highly valuable and exciting new resource for generating consumer insights—whether you have customer data or not
• Privacy compliant use cases to illustrate the types of insights that can be pulled from the growing mountain of mobility data points
• How mobility analytics can help businesses, retailers and shopping centres better understand their consumers without the need for implementing costly loyalty programs
• See what effect the competition is having on your business and discover if you’re cannibalizing your own sales

MEET THE PRESENTER

Environics Analytics presents the release of the new Consumer Buying Power and Retail Market Power databases. With notable improvements and changes, these databases allow users to conduct comprehensive expenditure analysis as well as identifying gaps in supply and demand in existing and potential trade areas.

Sean Howard, Senior Vice President of Research and Development and Nuno Ricardo, Senior Data Product Manager, present product capabilities and use cases, while Jason Norfolk, Vice President of Product Management, showcases CBP and RMP reports and maps within ENVISION5.

Consumer Buying Power provides current-year estimates and five-year projections of consumer demand for a variety of merchandise items, retail stores and Yellow Pages category headings.

Retail Market Power provides estimates of total market supply and demand to identify opportunity gaps for any trade area in the United States.

Originally Webcast on Thursday, March 15, 2018, at 2:00 PM ET

MEET THE PRESENTERS 

Sean Howard

Senior Vice President, Research & Development  ;

Nuno Ricardo

Senior Data Product Manager

Jason Norfolk

Vice President of Product Management             

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One of Canada’s leading experts on the Census, Doug Norris, Ph.D., is a Senior Vice President and Chief Demographer at Environics Analytics. He joined EA in 2006 after nearly 30 years with Statistics Canada, where he served as Director General of Social and Demographic Statistics. Currently, he assists companies, government agencies and not-for-profit organizations in using census and other statistical information for planning and marketing projects.

Senior Vice President and Practice Leader at Environics Analytics, Rupen Seoni leads the public sector, non-profit and consumer goods practice. He brings over 20 years of experience in market analytics, working with market leaders to unlock the value of information in decision-making and business strategy.