The Globe and Mail: Data can make our lives better, but proceed with caution
Evidence-based and data-driven are the new buzzwords for decision making in business, government and social-service organizations. Addressing issues of privacy, consumer protection and transparency should always be top of mind.
In light of Cambridge Analytica's questionable practices, Jan Kestle offers an opinion on how having access to consumer data raises the stakes for organizations that have to carefully consider what they can and should do with information they collect. And outlines the five principles for good data and analytics practices.Read the Globe and Mail article (opens in a new window)